P. SHIVAKUMAR
CMO
Bengaluru,KA
Work Preference
Summary
Dynamic professional with over 26 years of progressive experience in distribution development within the consumer goods and health and wellness MLM industries. Proven expertise in establishing multinational corporation start-ups, including regulatory framework establishment, manpower allocation, and infrastructure management. Skilled in executing impactful in-shop product promotions, consumer awareness initiatives, and direct selling strategies, as well as delivering scientific presentations and organizing large-scale events. Recognized for leading cross-functional teams through motivational leadership while fostering a culture of mentorship to cultivate future leaders committed to excellence.
Overview
28
28
years of professional experience
1
1
Language
Work History
Chief Marketing Officer
VIIVA India Pvt Ltd
Bangalore, Karnataka
08.2024 - 02.2026
- Supporting our direct selling community through training, events, and communication.
- Building strong, trust-based networks that empower individuals to grow their own businesses.
- Appointing the Therapy Discovery Centre to benefit the end user and generate revenue for the Discovery Centre’s owner.
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Increased sales by 10% to 24% month-on-month.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Increased market awareness and penetration through development of creative collateral.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
- Directed corporate rebranding efforts to align with company vision and mission statement.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Championed customer-centric approaches to improve overall satisfaction levels and foster brand loyalty among target audience segments.
- Oversaw budget allocation and management for all marketing initiatives, maximizing impact while maintaining costefficiency.
- Oversaw and guided brand marketing programs to optimize user product experience.
- Established strategic partnerships, expanding market reach and driving revenue growth.
- Increased consumer retention by reactivating dormant consumers through retention campaigns.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Provided mentorship to junior team members, cultivating their professional development paths within the company.
- Identified low-cost opportunities to increase visibility and drive traffic.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Implemented data-driven decision-making processes, enhancing overall marketing effectiveness and ROI.
- Managed cross-functional teams for successful marketing campaign execution and performance analysis.
- Planned and executed events and marketing programs to increase qualified leads.
- Launched marketing activities for new product lines and market penetration.
- Initiated strategy to drive company growth and increase market share and profitability.
Chief Marketing Officer
PHS. FITT PRIVATE LIMITED
Hyderabad , Telangana
04.2020 - 06.2024
- Responsible for total business – Sales, Operations, and P&L with a team of 19, including 5 functional heads of Sales and Marketing.
- Contributed to a 40% increase in product activation rate through regional engagement.
- Do monthly meetings with TOP distribution for their expansion of business in India.
- Plan and implement business development programs, such as City Events, Regional Events, and National Events.
- Expanded operations into 9 states across India, enabling penetration into 30+ Tier 2 and 3 markets.
- Promoted business profitability by tracking performance indicators, and driving corrective action.
- Established a customer-centric focus to build customer loyalty and retention.
- Developing a reporting format for the sales team to understand and develop strategies to support the business.
- Launched marketing activities for new product lines and market penetration.
- Increased consumer retention by reactivating dormant consumers through retention campaigns.
- Established strategic partnerships, expanding market reach and driving revenue growth.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Developed product positioning strategies to differentiate offerings from competitors in the industry.
National Sales Manager
Trevo India Pvt Ltd
11.2015 - 12.2019
- Nationally launching Trevo LLC operations.
- Initiate and work with respective consultants and country authorities to open business opportunities in Sri Lanka and Bangladesh.
- Successfully implemented network growth across India and provided leadership and strategic direction to a regional team with 18 direct employees. Various initiatives were taken to improve operational efficiencies and customer services to distributors and end users.
- Increased the distribution reach by opening SPOs (Stock Point Offices).
- The annual sales in the nation grew by 66%.
- Take care of all the arrangements for big rallies and seminars in different locations of the country.
REGIONAL MARKETING MANAGER
Winalite International India
05.2012 - 08.2015
- Created effective sales plans utilizing customer needs forecast to increase market share.
- Boosted customer satisfaction ratings, increased client retention, grew market share and decreased lag time by implementing process improvements.
REGIONAL BUSINESS TRAINER-SOUTH
Modicare Ltd
05.2009 - 03.2012
- Coordinated business and financial health reviews to discuss performance and promote new opportunities, providing benchmarking data and insights for new business owners.
AREA SALES MANAGER
Creative Network Enterprises Pvt Ltd, (CNI)
07.2004 - 05.2009
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
Marketing Executive
Modicare Ltd
06.1999 - 05.2004
- Training for water purifiers in South India - (Learning & Development) South India.
SALES EXECUTIVE
Eureka Forbes
07.1998 - 05.1999
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Education
Bachelor of Commerce - Financial Services
GOVERMENT FIRST GRADE COLLAGES
Kolar Gold Field 04.2001 -
Skills
Strategic marketing leadership
Administrative & Operational Support
Process Improvement & Organizational Development
Cross-functional Team Leadership
Staff Supervision & Training Development
Managing Managers & Team Building
Relationship Management
Business Presentation & Stakeholder Communication
Crisis Management & Problem Solving
Client Relations & Customer Retention
Dealership & Distribution Channel Management
Contract & Complex Negotiation
Travel & Event Planning (for Promotional Campaigns)
Communication Skills (verbal & written)
Product Costing & Profitability Analysis
Easily alien to Local culture and requirement
Implementing Training modules for sales support
Customer support leadership development program for team effectiveness internal & external
MTPA (Market Trend – Product Analysis)
MIC - (Market Impact on Consumers)
Training – Well versed in giving Seminars, Workshops Short- & long-term training programs
Collaborative with TTT (Train the Trainer) through the focus group focusing on sales
Effective Merchandising strategies - Drive sales and customer engagement through smart placement
Strong work ethic - Success built on dedication
Creative thinking - Finding innovative solutions and fresh perspectives
Talent acquisition - Strategic sourcing , Employer branding / Effective interviewing & Streamlined hiring processes
Staff Management
Negotiation
Budgeting
Accomplishments
- Spearheaded business expansion across India through direct sales strategies.
- Built strong distributor networks and led product awareness campaigns for wellness devices.
- Enabled smoother customer experience by improving courier dispatch and feedback systems.
- Successfully launched product training modules for wellness and fitness consultants.
- Facilitated partnerships and dealer on boarding in key markets across India.
- Contributed to a 40% increase in product activation rate through regional engagement.
- Launched Mumbai and Delhi branches in presence of Country Head.
- Implemented regional Quick Response Centers to boost operational efficiency.
- Represented India in international leadership summits.
- Scaled stock points from 0 to 18 across region.
- Represented training vertical at Asia Pacific Conferences in Singapore & Thailand.
- Fast-tracked to Assistant Manager within 1 year.
- Represented India at Malaysia Conference due to top national performance.
- Drove 463 consultants to qualify for international trips – highest in the country.
- Achieved 272% growth in sales for Aqua Care brand for 3 consecutive years.
- Participated in global leadership programs with top-performing teams.
Viiva Global (India)
PHS.FIT
Trevo
Winalite International
CNI
Modicare
Interests
Spirituality Family & friends listening to soft music non-profitable activates
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Communication's
Team work
Time managements
Problem solving
Addapatebality
Leadership
Affiliations
- Mr. T R Ravi From Malaysian Winalite VP
- Mr. Nagesh PHS Country Head India
- Mr. Darshan Viiva Global Country Directory India
Websites
Languages
English
Advanced (C1)
kannada
Bilingual or Proficient (C2)
Telugu
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Timeline
Chief Marketing Officer
VIIVA India Pvt Ltd
08.2024 - 02.2026
Chief Marketing Officer
PHS. FITT PRIVATE LIMITED
04.2020 - 06.2024
National Sales Manager
Trevo India Pvt Ltd
11.2015 - 12.2019
REGIONAL MARKETING MANAGER
Winalite International India
05.2012 - 08.2015
REGIONAL BUSINESS TRAINER-SOUTH
Modicare Ltd
05.2009 - 03.2012
AREA SALES MANAGER
Creative Network Enterprises Pvt Ltd, (CNI)
07.2004 - 05.2009
Bachelor of Commerce - Financial Services
GOVERMENT FIRST GRADE COLLAGES
04.2001 -
Marketing Executive
Modicare Ltd
06.1999 - 05.2004
SALES EXECUTIVE
Eureka Forbes
07.1998 - 05.1999