Vivek Yadav
New Delhi,
Summary
Dynamic marketing professional with a proven track record at TimesPro, excelling in data analysis and cross-functional collaboration. Spearheaded strategies that drove 200 crores in revenue and enhanced customer targeting, achieving a 10% reduction in CAC. Adept at operational improvements and stakeholder coordination, thriving in high-growth environments.
Overview
3
3
years of professional experience
Work History
Assistant Manager (Product Strategy)
TimesPro
04.2024 - Current
- Company Overview: TimesPro is an edtech initiative of the Times Group that offers professional courses from top institutes, like IIMs and IITs, as well as training programs for fresh graduates.
- Crafted marketing strategies for a diverse portfolio exceeding 120 courses, achieving revenue surpassing 200 crores.
- Established real-time tracking processes through Looker Studio for stakeholders to enhance marketing and sales strategy effectiveness.
- Collaborated with cross-functional teams to drive regional product growth through the right targeting and messaging, resulting in a 40% increase in regional program enrollments.
- Conducted 30+ program analyses using historical batch performance data, and executed market research to provide critical insights to marketing and sales teams, resulting in a 30% increase in applications overall.
- Created a consolidated tracking system from scratch for over 200 courses to track key metrics like GSV, CAC, CPL, conversion rate, and used statistical analysis to rank product performance, which provided visibility to the leadership team for actionable insights.
Management Trainee
TimesPro
04.2023 - 03.2024
- Conducted primary and secondary market research, and competitor analysis, to come up with four key customer personas for the early career vertical, ensuring accurate targeting based on user needs, leading to a 2x growth in applications.
- Identified and streamlined operational bottlenecks in the social media response management system, reducing response time by 50%, and increasing the number of leads by 30% through Locobuzz dashboards.
- Created a detailed BRD for an AI-powered interview preparation tool by analyzing learner needs, market trends, internal business goals, and vendor selection criteria, enabling a successful launch within 10 months.
Sales and Marketing Intern
Digital Marveled Pvt. Ltd.
04.2022 - 06.2022
- Designed detailed buyer personas through user research and target audience segmentations; created tailored content strategies, resulting in the production of over 20 highly engaging social media posts and website copy improvements.
- Systematically cataloged and managed a database of over 8,000 potential customers, conducting prioritized and targeted cold calls and follow-up sessions, resulting in converted sales totaling over INR 100,000 over a period of two months.
- Executed a competitive analysis of six industry rivals, delivering actionable insights to enhance product positioning. Findings identified three major areas for improved customer engagement, leading to 10% higher subscriber retention.
Education
MBA - Marketing & Data Analytics
IIM Kashipur
03-2023
B.Sc. (H) - Mathematics
Deen Dayal Upadhyaya, University of Delhi
05-2020
12th - CBSE
RPM Academy
04-2016
10th - CBSE
RPM Academy
01.2014
Skills
- Marketing strategy
- Data analysis (Python, advanced Excel, AI)
- Market research
- Program and project management
- Operational process improvement
- Cross-functional collaboration
- Business reporting and dashboarding (Reports, Looker, Power BI, Tableau)
- Stakeholder and leadership coordination
- Communication and documentation
- Execution of special projects
- Adaptability in high-growth environments
Personal Details
26, Male
Academic Achievements And Certifications
- Awarded by Times CEO for outstanding performance in campaigns during FY25.
- Marketing Analytics Professional Certificate, Meta through Coursera, 2024
- Career Essentials in Generative AI, Microsoft and LinkedIn, 2024
References
References available upon request.
Timeline
Assistant Manager (Product Strategy)
TimesPro
04.2024 - Current
Management Trainee
TimesPro
04.2023 - 03.2024
Sales and Marketing Intern
Digital Marveled Pvt. Ltd.
04.2022 - 06.2022
MBA - Marketing & Data Analytics
IIM Kashipur
B.Sc. (H) - Mathematics
Deen Dayal Upadhyaya, University of Delhi
12th - CBSE
RPM Academy
10th - CBSE
RPM Academy
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