Prateek Bharadwaj
Gurugram
Summary
A passionate Growth professional with ~9 years of work experience and a track of scaling categories from 0-1.
Overview
9
9
years of professional experience
Work History
Deputy Vice President - Growth
IndusInd Bank
Gurgaon
11.2023 - Current
- Leading a team of campaign managers and digital sales executives to drive engagement on the app across various products - Line of credit , Fixed Deposits & Loyalty.
- Collaborated cross-functionally with product, design, and engineering teams to drive feature adoption, improve user onboarding flows, and enhance overall user experience.
- Increased LOC ENR by ~2.5X in 6 months from 75 Cr to 200 Cr, improved resolution on bounce cases from 65% to 81% .
- Took FD Balance sheet from 10 Cr to 50 Cr in 6 months, launched auto sweep and linked FD feature.
- Conducted Rewards and Loyalty programs on targeted segments and increased the user base from 18000 in Nov'23 to 100000 in May'24.
- Utilized advanced analytics tools, Moengage, Power BI,to track user behavior, measure campaign performance, and identify areas for optimization.
Associate Director
Nobroker Technologies Solutions Private Limted
Bengaluru
10.2019 - 11.2023
- Developed and implemented the company's go-to-market strategy, driving revenue growth and market penetration across 6 cities for Interior category of Nobroker.com.
- Lead a team of 200 executives and 10 managers across the country. Responsible for the overall PnL of the function & AOP.
- Launched 2 offline experience centres for the company in Bangalore and Hyderabad.
- Conducted market research to identify target segments and customer needs, and developed tailored messaging and positioning to effectively communicate the company's value proposition through Push / SMS / Email & Whatsapp
- Increased business from INR 25 Cr to 100 Cr annual revenue in 12 months between April 2022 to April 2023.
- Analyzed the behavior and improved funnel from 30% unreachable customers to 10% unreachable customers using chat bots and events bases campaigns.
- Increased the Business margin from ~7.5% to ~14.5% in less than a year since inception and further doubled it up to ~28% in next 3 years.
Business Manager
Livspace.com
Bengaluru
12.2018 - 10.2019
- Livspace is Asia's largest and fastest-growing omni-channel home interiors and renovation platform
- Responsible for overall growth of the cohort via Referrals, Offline / online Marketing
- Launched Essential Vertical for the company in 2019 and scaled the business from 30 lacs to 3 cr in 6 months of time
- Hired and trained designers on their pitches to ensure a high conversion percentage.
Business Development Manager
OYO
Bengaluru
05.2018 - 12.2018
- Responsible for Bangalore expansion - Acquired properties and converting them into standard sellable rooms by listing them on the Oyo App
- Implemented property Segmentation Strategy - low occupancy & revenue and increased the revenue by up to 50% by aligning corporate tie-ups & selling VAS to increase visibility thus increasing the margin by by +5% for the company
- Identified high performing properties and increased the take rates from 17.5% to 22.5%.
Business Development Manager
Crackverbal
Bengaluru
02.2017 - 04.2018
- For professionals who want to upgrade their careers, CrackVerbal provides GMAT training & MBA/MS admissions consulting with unmatched support
- Targeting students and working professionals through google, FB campaigns & offline events.
- Generated a revenue of 1 Cr a month
- Collaborated with schools and colleges for GRE/GMAT courses that were offered by the company to increase the revenue.
Business Development Associate
Byjus
Bengaluru
11.2015 - 02.2017
- BYJU'S is a global ed-tech company, providing highly adaptive, engaging and effective learning solutions to more than 150 million students around the world
- Joined as an intern to support various function in the UPSC category of the firm
- Conducted Workshops in Hyderabad and Bangalore for demand / Lead generation.
- Generated a consistent revenue of more than a 15L+ MoM during 2015-2016 through Leadsquared by creating content for nurturing the leads with the help of UPSC aspirants.
Education
SEO Master class -
Udemy
06.2020
Advanced - Microsft Excel -
Udemy
06.2020
B.Tech in EEE - Electrical and Electronics Engineering
SRM Institute Of Science & Technology (Deemed University)
05.2015
Skills
- Digital Strategy
- P&L Management
- Campaign Analysis
- Moengage & Gupshup
- MS excel
- Team Management
Details
Bengaluru, 9789844892, bharadwaj.prateek7@gmail.com
Personal Information
Title: DEPUTY VICE PRESIDENT - GROWTH & STRATEGY
Languages
- Hindi
- English
References
References available upon request
Timeline
Deputy Vice President - Growth
IndusInd Bank
11.2023 - Current
Associate Director
Nobroker Technologies Solutions Private Limted
10.2019 - 11.2023
Business Manager
Livspace.com
12.2018 - 10.2019
Business Development Manager
OYO
05.2018 - 12.2018
Business Development Manager
Crackverbal
02.2017 - 04.2018
Business Development Associate
Byjus
11.2015 - 02.2017
SEO Master class -
Udemy
Advanced - Microsft Excel -
Udemy
B.Tech in EEE - Electrical and Electronics Engineering
SRM Institute Of Science & Technology (Deemed University)
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