PAULL PANDIAN
Udumalpet
Summary
Experienced digital marketer specializing in market research and customer-centric content. Skilled in leveraging social media platforms and marketing tools to establish a strong online presence and drive increased traffic. Adept at developing and executing targeted digital marketing strategies to effectively reach and engage target audiences. Utilizes data analysis and market research insights to optimize campaign performance and drive measurable results.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Digital Marketer
Freelance
12.2023 - Current
- Collaborated with graphic designers to support quality deliverables
- Boosted online sales through targeted email marketing campaigns and personalized messaging
- Collaborated with internal departments to build digital experiences and achieve marketing goals
- Conducted keyword research and analysis, ensuring optimal targeting for organic search rankings
- Managed organic social media growth and activity across all platforms
- Implemented digital marketing strategy for emails, Instagram and, campaigns
- Managed social media, boosting profile views through target audience engagement
Designer
Freelance
12.2021 - 11.2023
- Produced consistent designs to translate across all platforms
- Visited various locations and helped to plan, photograph and design
- Applied skill in color theory and composition to bring client visions to fruition
- Managed client expectations, advising on branding, design and print production requirements
- Created marketing materials, including brochures, flyers and product catalogs to brand standards
- Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints
- Developed innovative design concepts for improved brand recognition and customer engagement
True Value Incharge
MARUTI SUZUKI
01.2015 - 12.2021
- Managing company's supply portfolio ensuring transparency of spending
- Generating and implementing efficient sourcing and category management strategies
- Analyzing and calculating costs of procurement and suggest methods to decrease expenditure
- Evaluated and addressed individual client needs and concerns through targeted assessments
- Maintained accurate, up-to-date and confidential files in line with reporting standards
- Managed over 50 customer calls per day', or 'Increased sales by 10%
- Self-motivated, with a strong sense of personal responsibility
- Worked effectively in fast-paced environments
Service Advisor
Bosch
05.2014 - 01.2015
- Responded to customer requests with friendly, knowledgeable service and support
- Greeted customers and asked open-ended questions to better determine needs
- Examined service history and provided initial inspection of vehicle to identify issues
- Educated customers regarding regular maintenance protocols to preserve vehicle condition
- Informed customers regarding warranty protections, potential cost savings and benefits of trading in versus fixing car
- Registered customer information on database to maintain accurate records
- Suggested add-on services that would be helpful to customers and improve bottom line
Education
Web Developer - Full Stack Web Developer
Self Made Ninja
Mechanical Engineering -
SBM University
03.2014
Skills
- Digital Marketing
- Trend Analysis
- Audience Engagement
- Photography
- Editing and designing
- Social Media Marketing
- Customer handling
- Search Engine Marketing
Certification
- Digital marketing fundamentals, IIDE
- True Evaluator, Maruti Suzuki, 2016
Languages
Tamil
English
Hobbies and Interests
- Photography & Video Editing – Useful for marketing or media-related roles
- Podcasting – Reflects public speaking and media production skills
- Escape Room Challenges – Demonstrates teamwork and problem-solving
Personal Information
Willing To Relocate: Anywhere
Timeline
Digital Marketer
Freelance
12.2023 - Current
Designer
Freelance
12.2021 - 11.2023
True Value Incharge
MARUTI SUZUKI
01.2015 - 12.2021
Service Advisor
Bosch
05.2014 - 01.2015
Mechanical Engineering -
SBM University
Web Developer - Full Stack Web Developer
Self Made Ninja
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