Ayush Garg
Marketing and Branding Professional
Bangalore
Summary
Marketing & Operations leader with 5+ years of experience across Web3, DeFi, and tech startups. Proven expertise in scaling products, managing global communities, forging exchange partnerships, and executing high-impact marketing campaigns. Currently driving growth at UniLend Finance as one of its earliest team members, instrumental in shaping the protocol’s ecosystem from the ground up.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing & Operations Lead
UniLend Finance
10.2020 - Current
Early team member leading growth, community, and ecosystem expansion for the decentralized finance (DeFi) protocol.
Strategic Communications & Partnerships
- Led announcements for 100+ ecosystem partnerships, product updates (UniLend V1/V2), and exchange listings (Binance, Gate.io, MEXC).
- Ensured timely communication with investors, users, and community through structured campaigns.
Product Growth & Adoption
- Scaled UniLend V1 to $5M Total Value Locked (TVL) and 100K+ users by integrating 30+ tokens.
- Drove UniLend V2’s testnet launch, achieving 100K+ transactions and onboarding key ecosystem partners.
Influencer & Community Marketing
- Managed influencer campaigns generating $500K+ monthly engagement across Twitter, YouTube, and Telegram.
- Built and scaled UniLend’s Ambassador Program across 11+ regions (Korea, Turkey, Nigeria, Vietnam, Philippines, Europe).
- Drove local-language adoption and grassroots community growth via regional leads.
Exchange & Market Maker Collaboration
- Partnered with top-tier exchanges (Binance, Gate.io, MEXC) for token liquidity, campaigns, and order book health.
- Worked closely with market makers (Wintermute, DWF Labs, Altonomy) to enhance $UFT market exposure.
Global Representation
- Represented UniLend at major blockchain conferences: Binance Blockchain Week, ETH CC, Korean Blockchain Week, India Blockchain Week, Consensus (6+ countries).
- Led speaking engagements, networking, and partnership discussions.
City Lead, Projects
Box8
12.2018 - 03.2020
- Operational Scaling: Implemented systems to support PAN-India business expansion.
- Cost Optimization: Reduced asset and site maintenance costs by 20%.
- Revenue Growth: Led launch projects driving 5% month-on-month revenue increase.
Founding Team, Operations & Data
Zuver
10.2017 - 11.2018
- Data Automation: Streamlined MIS generation, invoicing, and financial reporting.
- B2B Growth: Managed analytics for Mumbai/Pune markets, resolving complex business needs.
Operations Consultant
Uber
10.2015 - 03.2016
- - Launch Strategy: Part of Rajasthan launch team, developed supply in Jodhpur/Ajmer.
- - Data-Driven Expansion: Leveraged insights to optimize driver-side growth.
Education
B.Tech - Computer Science
The LNM Institute of Information Technology
01.2016
Data Analysis & Statistical Inference -
Duke University
06-2014
Certification - Fellow - Startup Oasis, Jaipur
IIM Ahmedabad
12-2013
Skills
- Token Liquidity
- GTM Strategy
- Exchange Partnerships
- Ecosystem Growth
- Influencer Campaigns
- Community Building
- Global Ambassadors
- Process Optimization
- Project Management
- Financial Automation
- SQL
- Google Scripts/Sheets
- MS Office
Certification
- Data Analysis & Statistical Inference, Duke University (Coursera)
- Executive Education, IIM Ahmedabad
Timeline
Marketing & Operations Lead
UniLend Finance
10.2020 - Current
City Lead, Projects
Box8
12.2018 - 03.2020
Founding Team, Operations & Data
Zuver
10.2017 - 11.2018
Operations Consultant
Uber
10.2015 - 03.2016
B.Tech - Computer Science
The LNM Institute of Information Technology
Data Analysis & Statistical Inference -
Duke University
Certification - Fellow - Startup Oasis, Jaipur
IIM Ahmedabad
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