Nand Kishor

• Surbo Chatbot: Ideated and launched some features of Surbo Chatbot.
• Impact: Quickly deployed for Unilever, Dominos Indonesia and more on Whatsapp, & Web Channel

• Surbo Ace: Ideated and launched LMS/LQS from scratch.
• Impact: 4-5% Leads converted into revenue.
• ROI 10X YoY.

• House of Bots: Ideated and launched the HOB’s Bot Store, News, & Job portal from scratch.
• Impact: 1 Million+ MAU After 1 Years of Launch.
• Revenue generated $25K YoY.

Performance Marketing:

• Increased brand awareness and lead generation for Surbo, HOB, Email, SMS, Voice Products.
• Generated a 15% increase in conversion rates and overall increase is 50% over the first 6 months after launch.
• 5% leads converted into revenue and ROI 10X YoY.

• Mint Market Info: Revamped the Mint Market Info
• Impact: Increased Metrics gradually from 2M to 3M MAU after 6 month of relaunched, Reduced 15% user drop-off, Improved PV from 1.5 to 3 PV, Increase time spent from 1.2 mint to 3 mint, reduce bounce rate from 60% to 45%.
• Revenue: Increased revenue 25% through DFP, Ad-sense.
• Mint Android App – Worked on UI, UX, Development & relaunched the Android App.
• Impact: Increase Metrics, App downloads by 100%, from 100k to 200k in the span of 3 months. Increase Time spent 2 mint to 4 mint
• Revenue: Increase revenue 40% through paid ad & ad-sense

• Marketing:
• Responsible for paid campaign initiatives through social media, network-based affiliates, Google Ad-words, print and e-mailer activities for events like Cricket world cup on HT.com and Union budget 2015, Make in India and Mint on Sunday on Livemint.com.
• Measuring and identifying trends and optimizing digital spending based on core numbers.
• Oversaw android App install campaign for the publication.

• Responsible for leading the inbound marketing team, create paid campaign & management, lead generation, brand strategies for PropEquity's entry into the mid and enterprise market.
• Work closely with the Vice President of Corporate Sales to define short- and long-term programs that will support a fast-growing sales team and surpass revenue targets.
• Project: www.propequity.in, www.beta.propequity.in.