Krishnendu Datta
Personal Information
- Date of Birth: 04/29/74
- Nationality: Indian
- Marital Status: Married
Achieved notable growth in customer acquisition by executing effective marketing campaigns.
Delivered strategic market insights that significantly influenced brand positioning and sales strategies.
Established robust client relationships that fostered collaboration and contributed to business success.
Education
CALL CENTRE TRAINING
DESK TOP PUBLICATION - DTP
Class XII (Commerce) - AISSCE
Class X - AISSE
Languages
Profile Summary
Dynamic and results-driven Sales & Marketing Professional with over 15 years of experience in the telecom and financial services sectors. Adept at developing and executing strategic marketing campaigns that drive customer acquisition, retention, and revenue growth. Demonstrated expertise in market analysis, brand positioning, and customer relationship management, with a proven record of achieving and exceeding business targets. Skilled in leading cross-functional teams, optimizing sales processes, and leveraging data-driven insights to enhance performance and profitability. Recognized for strong communication, leadership, and analytical abilities that foster long-term client partnerships and organizational success. Passionate about applying innovative marketing strategies to strengthen brand presence and deliver measurable business outcomes.
Job Profile
Career Objective
To leverage 17+ years of expertise in enterprise telecom account management, consumer financial product distribution, and B2B2C portfolio execution to drive sustainable revenue growth, seamless client onboarding, and robust stakeholder relationships as a Senior Corporate Account Leader, also area-wise and territory-wise FMCG and medical equipment distributions.
Key Skills
Key Achievements
· Revived Tide Water Oil Co. (India) Ltd. Account and scaled revenue from ₹500 → ₹35,00,000 within 12 months (May 2015–May 2016).
· Closed ₹3.5M in a single quarter; consistently exceeded quarterly targets.
· Improved conversion from 20% → 32% through process improvements and coaching.
· Reduced average sales cycle from 45 → 30 days by removing approval bottlenecks.
· Maintained ~90% renewal/retention among key accounts.
· Awarded Best Performer of the Year at Reliance Communications (CWG).
· Built and managed distributor networks for FMCG and medical device sales across multiple territories.
Skills
Work History
Sales Executive
5 Months- Promoted instant personal loan services through partner networks.
- Achieved monthly sales targets and improved customer acquisition rates.
Senior Sales Executive
1 Year 9 Months- Conducted market surveys and merchandising activities.
- Expanded customer base and organized promotional campaigns.
Senior Sales Executive (CWG)
7 Months- Managed merchandising and customer engagement.
- Monitored competitor activities and implemented promotional strategies.
Senior Sales Executive
1 Year- Focused on customer acquisition and retention.
- Conducted surveys and implemented marketing strategies.
- Channel Partner of TATA COMMUNICATIONS
Team Lead
4 Years 2 Months- Led and managed sales teams effectively.
- Oversaw market surveys, merchandising, and customer handling.
- Channel Partner of RELIANCE COMMUNICATIONS
Senior Sales Executive
1 Year- Expanded customer base and managed client relationships.
- Organised promotional campaigns and monitored market changes.
- Channel Partner of VODAFONE
Proprietor
3 Years 8 Months· Set appointments with ophthalmologists, hospitals and nursing homes.
· Sold intraocular lenses and surgical supplies.
· Negotiated pricing and supply terms.
· Managed order fulfilment and after‑sales support.
Developed repeat business.
Proprietor
4 Years 6 Months- Managed area distribution for packed Assam and Darjeeling Laojan and Glenburn packed tea across the area.Handled sales, inventory, logistics and retailer relationships.· Built local trade partnerships and merchandising strategies to expand reach.
Achievements And Awards
References
- Chandra Sekhar Paul, +91-89617 42650
- Biki Shaw, +91-62905 61704