Shreshtha Agrawal

Social Media Strategy Development:

• Developing a social media strategy that aligns with the company's overall marketing strategy, goals, and objectives.
• Designed and implemented social media strategies to align with business goals.
• Analyzed and reported social media and online marketing campaign results.

Content Creation and Management:

• Creating and curating high-quality, engaging content that resonates with the target audience across all social media platforms. Ensuring that content is published on time and optimized for each platform.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Writing content in three languages - Hindi, Marathi, English.

Social Media Analytics:

• Analyzing social media metrics to track the success of social media campaigns, identify areas for improvement, and make data-driven decisions.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Conducted research to determine current benchmark trends and audience preferences.

Community Management:

• Engaging with the social media community, responding to comments and messages, and managing customer service inquiries in a timely and professional manner.
• Taught in-house employees strategies for successful internal and external communications.
• Reviewed marketing materials and documents for brand accuracy and trending design.
• Drafted speeches for company executives and advised on media talking points.

Influencer Marketing:

• Identifying, establishing, and managing relationships with influencers who can amplify the brand's message and increase brand awareness.

Social Listening:

• Monitoring social media conversations about the brand, industry, and competitors to identify trends and insights.

Campaign Moderation:

• Successfully moderated the entire survey campaign for Titan Eye Plus, ensuring smooth execution and adherence to the planned agenda.

Interaction with Industry Experts:

• Engaged effectively with high-end industry experts, facilitating one-on-one online moderation sessions ranging from 40 minutes to 1 hour, fostering an environment conducive to open dialogue and constructive feedback.

Duration Management:

• Effectively managed the campaign over a span of three months, ensuring all planned activities were executed within the stipulated timeframe without compromising on quality.

Conflict Resolution:

• Demonstrated adeptness in managing disagreements or conflicts that arose during the sessions, ensuring a harmonious and productive environment.

Time Management:

• Exhibited exceptional time management skills, ensuring that each session started and ended as per schedule, and all the key discussion points were covered within the allocated time.

Communication Skills:

• Leveraged excellent communication skills to articulate ideas clearly and to facilitate effective interaction between the participants, fostering a collaborative and inclusive atmosphere.

Proactive Engagement:

• Took initiatives to engage with the participants proactively, encouraging them to share their insights, experiences, and feedback, thereby enriching the overall quality of the discussions.

Data Confidentiality:

• Upheld the highest standards of data confidentiality, ensuring that the information shared during the sessions was securely stored and only used for the intended purposes.

Campaign Conducting:

• Orchestrated the entire musical gig campaign for Oaksmith Gold, ensuring seamless coordination from inception to conclusion, including pre-production, social media content creation, and branding assets development.

Pre-Production Management:

• Oversaw all pre-production activities, ensuring all elements were aligned with the brand's vision and objectives, and were executed efficiently and effectively.

Social Media Content Creation:

• Developed engaging and brand-consistent social media content to enhance the campaign's online presence and reach, driving audience interaction and engagement.

Goal Achievement:

• Worked meticulously to ensure that the campaign reached its goals, by implementing strategic initiatives and monitoring the campaign's progress and impact.

Market Research and Analysis:

• Conducted thorough market research and analysis to understand the target audience and market trends, enabling the creation of more impactful and relevant campaign content and strategies.

Feedback Implementation:

• Actively sought and incorporated feedback from the client and other stakeholders, refining strategies and content to optimize the campaign's success.

Time Management and Organization:

• Demonstrated exceptional organizational and time management skills, ensuring that all campaign elements were planned, developed, and executed within the stipulated timelines.

Crisis Management:

• Addressed and resolved any issues or crises that arose during the campaign promptly and effectively, minimizing any potential negative impact on the brand and the campaign.

Reporting and Documentation:

• Prepared comprehensive reports documenting the campaign's strategies, progress, and results, providing insights and learnings for future campaigns.

Campaign Management:

• Executed influencer marketing strategies for two distinct campaigns: an internal music concert event "Make Your Own Beer Burger," in Mumbai and a music gig event "Oaksmith Live" by Oaksmith Gold held in three cities - Hyderabad, Pune, and Goa.

Influencer Outreach and Collaboration:

• Identified, reached out to, and collaborated with relevant influencers to create and deliver engaging content that resonated with the target audience and enhanced the visibility of the events.

Content Curation:

• Curated brand-aligned content for the campaigns, ensuring it was appealing and relevant to the audience, and met the campaign's objectives.

Brand Alignment:

• Ensured that all influencer content was in harmony with brand values, guidelines, and messaging, maintaining brand integrity throughout the campaigns.

Engagement Monitoring:

• Monitored audience engagement and interaction with influencer content, analyzing metrics to assess the effectiveness of the influencer marketing strategy and making adjustments as needed.

Contract Negotiation and Management:

• Negotiated and managed contracts with influencers, ensuring clear communication of expectations, deliverables, and compensation.

ROI Measurement:

• Measured the return on investment of influencer marketing efforts, utilizing analytics and performance data to evaluate campaign success and inform future strategies.

Timeline Adherence:

• Managed timelines effectively to ensure that all influencer content was delivered on schedule and aligned with the overall campaign timeline.

• Completed thorough research into assigned topics.
• Craft both short and long-form copies for brands while ensuring brand consistency and meeting deadlines. Generate creative ideas and contribute to brainstorming sessions, all while maintaining a keen eye for editing and proofreading to deliver polished content.
• Crafted copies for Landing pages, A+, ad banners, Push Notifications, Emailers, Facebook - Google ad, Reviews, Brochure, Pitch Decks, etc.
• Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
• Writing content in three languages - Hindi, Marathi, English.
• Worked with teams of designers, editors and marketers to create content for client campaigns.
• Curated content, script, and questionnaire for Podcasts, Masterclass, and Webinars.
• Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
• Monitored competitor content to identify areas for improvement in client campaigns.
• Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
• Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
• Edited and proofread drafts of articles and other documents.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.

Content Creation and Development:

• Developed comprehensive and compelling website content for Digital Shinobiz, an advertising and marketing agency, effectively conveying the brand's message, values, and offerings.

Brand Alignment:

• Ensured that all created content was in strict alignment with the brand's identity, values, and guidelines, maintaining a consistent and cohesive brand voice throughout the website.

SEO Optimization:

• Incorporated SEO best practices within the content to enhance the website's visibility and ranking on search engines, driving organic traffic and engagement.

Time Management:

• Balanced this freelance project efficiently while fulfilling responsibilities in my regular employment, demonstrating strong time management and organizational skills.

Client Communication:

• Maintained clear and open communication with the client to understand their expectations, receive feedback, and make necessary revisions, ensuring the final content met their satisfaction.

Quality Assurance:

• Conducted thorough reviews and revisions of the content to ensure accuracy, relevance, and high quality, avoiding any discrepancies or errors.

Note: I worked on the freelance project for Digital Shinobiz, while concurrently managing responsibilities in my primary job.