MAUNIKA TALLURI
Bangalore
Overview
3
3
years of professional experience
Work History
Data Analyst
TheMathCompany
09.2021 - 08.2023
- Developed a Marketing Mix Model as a capstone project over a 4-month period, aiming to maximize return on investment by analyzing historical marketing data and proposing an optimized marketing mix model for future campaigns
- Translated data into actionable business insights for an online publication platform, specializing in digital analytics
- Resolved key business challenges related to customer retention, subscription renewal, customer lifetime value, KPIs for web and mobile traffic, customer profiles, and conversion rates, accumulating one year of experience in this domain
- Collaborated on a demand forecasting model for a renowned automotive company, delivering monthly forecasts and valuable business insights to stakeholders
Warehouse Management Intern
Hesol
07.2020 - 08.2020
- Contributed to a project involving the design of a new footwear retail warehouse capable of accommodating anticipated large inventory capacities for the next two years
- Additionally, facilitated the creation of a layout design and operational workflow plan
- Presented a comprehensive comparative analysis of the original and optimized results upon completion
Education
Bachelors in Industrial Engineering and Management - undefined
R.V. College of Engineering
08.2017 - 1 2021
Skills
SQL, Python, A/B Testing, Tableau, Power BI, MS Excel, MS PowerPoint, MS Wordundefined
Projects
Marketing Mix Model - Capstone Project
Developed a statistically robust solution to discern the relationship between marketing strategies and revenue, with the objective of enhancing return on investment by leveraging historical marketing data. This project also entailed delivering data-driven marketing insights., Python, SQL, Tableau, MS Excel
Exploratory Study on the Impact of Digitalization of the Supply Chain w.r.t Performance and Visibility in the Indian Manufacturing Context
The project aimed to comprehend the digitalization of the supply chain in the Indian manufacturing industry's current landscape and assess its influence on performance and visibility. (Link), IBM SPSS, IBM AMOSS, MS Excel, MS PowerPoint
Timeline
Data Analyst
TheMathCompany
09.2021 - 08.2023
Warehouse Management Intern
Hesol
07.2020 - 08.2020
Bachelors in Industrial Engineering and Management - undefined
R.V. College of Engineering
08.2017 - 1 2021
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