PRIYASHA BASU
Data Driven Marketer
Bangalore,Karnataka
Summary
Innovative and goal-oriented Management professional committed to helping brands take a complete Data Driven approach to marketing. Dedicated team player skilled at effectively pitching the platform to drive business development. Drives company growth through mentoring new team-mates and effective brand communication among prospective clients.
Overview
8
8
years of post-secondary education
10
10
years of professional experience
Work History
Senior Manager, Brand Solutions and Digital Market
Shopalyst Technologies, SaaS for FMCG
Bengaluru, Karnataka
08.2018 - Current
- Brand Marketing- Created and enhanced the media plans of global FMCG brands to make them data driven. Helped brands collect first party data and analyzed consumer behavior for better retargeting. Helped design microsites as post click experiences for ads to improve campaign performance
- Brand Insights- Analyzed market and category performance for brands and competitors to help improve market share and empower decision making in terms of improving product performance
- Data Analysis- Regularly analyzed data using internal dashboards and tools like Kibana to provide insights to brands.
Senior Manager , Sales and Marketing
SmartOwner
Bengaluru, Karnataka
05.2017 - 07.2018
- Sales - Managed the entire sales process from Lead Generation to client negotiation and closure. On-boarded channel partners independently and collectively with the sales team to generate leads. Introduced WhatsApp campaign to keep clients updated with project details & enhance client engagement.
- Marketing- Spearheaded effective campaign management with all major real estate Lead Generation Sources. Introduced novel sources to fulfill leads targets and made strategies utilizing various digital marketing tools.
- Business Analytics - Guided team to study the market and prepare investment insight reports for all the current projects. Identified metrics for the team and analyzed factors in the sales process for continuous improvement.
Digital Marketing Consultant
Independent Consultant
Hyderabad, Telangana
02.2017 - 04.2017
- Digital Marketing- Handled end to end social media campaign of a client which operates in the education sector in Hyderabad. Strategized and executed email marketing campaign to reach out to prospective customers for the client. Identified innovative lead generation and prospective client engagement platforms for brand management.
Senior Manager, Category Marketing
SyberPlace E Solutions
Hyderabad, Telangana
06.2016 - 01.2017
- Digital Marketing- Analyzed digital campaigns and formulated strategies to generate sales using Google Analytics Platform. Partnered with various lead generation sources like comparison platforms to improve ratings of our website. Designed communication for continuous engagement with existing and prospective sellers and customers.
- Seller Services- Spearheaded the process of acquiring, on-boarding,initiation and managing relations with selling partners Prepared plans to generate leads , prepared specific sales pitch for different value propositions for sellers.
- Fulfillment Assurance- Ensured smooth processing of shipment to delivery of products by leading account management team.
- Merchandising- Designed product catalog to enhance end-to-end customer experience on the product pages of web-store.
Management Trainee
Appsdaily Pvt. Ltd
Mumbai, Maharashtra
07.2015 - 04.2016
- Sales & Distribution- Responsible for planning & execution of monthly Primary/Secondary/Tertiary sales via channel partners. Spearheaded team of 30 promoters,4 Team Leaders, 2 Territory Sales Managers; increased sales by 300% Operations.
- Business development- Started 50 new retail outlets and lead aggressive branding efforts for expanding the reach of the company.
Co-Founder
Ichhedana
Kolkata, West Bengal
07.2011 - 08.2015
- Initiated a social service group which worked for extending support to 70 impoverished children. Conceptualized various cultural functions and multiple competitions to recognize talents of 60 children. Escalated the number of events by three fold & membership of registered society from 5 to 25+. Independently raised funds to conduct events and in turn assist the children to pursue education.
Summer Intern - Marketing and Strategy
Oshiyama Technology
Hyderabad, Telangana
04.2014 - 05.2014
- Marketing - Responsible for writing articles with specific keywords to improve the SEO of the company's website. In-charge of designing and executing email marketing communications to prospects. Converted 1000+prospects including Bachpan, Smart Kidz into clients and helped them get registered.
- Market Analysis & Strategy building - Conducted need-gap analysis for online admission platform. Prepared 5 years’ revenue and cost projections as part of business proposal presented to investors
Education
MBA - Marketing And Sales
Indian Institute of Management
Lucknow 06.2013 - 03.2015
B.Tech - Computer Science
Kalyani Government Engineering College
07.2009 - 05.2013
CBSE XII -
Kendriya Vidyalaya Garden Reach
Kolkata 06.2007 - 06.2009
ICSE X -
National Gems Higher Secondary School
04.2006 - 01.2007
Skills
Brand development
undefinedAccomplishments
- Paper published in IJITCS : http://www.mecs-press.org/ijitcs/ijitcs-v6-n5/v6n5-9.html
- Project Details- Energy Efficient Routing System through Wireless Protocol using Redundant Binary Number System. This system can be used in difficult terrains to transmit data to research groups or military organizations.
Timeline
Senior Manager, Brand Solutions and Digital Market
Shopalyst Technologies, SaaS for FMCG
08.2018 - Current
Senior Manager , Sales and Marketing
SmartOwner
05.2017 - 07.2018
Digital Marketing Consultant
Independent Consultant
02.2017 - 04.2017
Senior Manager, Category Marketing
SyberPlace E Solutions
06.2016 - 01.2017
Management Trainee
Appsdaily Pvt. Ltd
07.2015 - 04.2016
Summer Intern - Marketing and Strategy
Oshiyama Technology
04.2014 - 05.2014
MBA - Marketing And Sales
Indian Institute of Management
06.2013 - 03.2015
Co-Founder
Ichhedana
07.2011 - 08.2015
B.Tech - Computer Science
Kalyani Government Engineering College
07.2009 - 05.2013
CBSE XII -
Kendriya Vidyalaya Garden Reach
06.2007 - 06.2009
ICSE X -
National Gems Higher Secondary School
04.2006 - 01.2007
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