Hrithik Gupta

Lead in Traffic Acquisition and Ad formats development

• Led the improvement of ad formats, resulting in an increase in CTR and Impression rate
• Monitor and analyze client's statistics for continuous improvement and optimization of CPM/CPC rates
• Conduct A/B tests to boost conversion rates and enhance rankings across various GEOs
• Lead the Product Development team, overseeing research and task management for product enhancements and automation
• Utilize expertise in Media Buy and collaborate with the Media Buy team
• Acquire and integrate new clients, providing subsequent support

• Hunting and Onboarding of Publishers to the company products
• Lead Generation for Push-Notifications, Pop-up, In-Page or any other traffic
• Presented detailed reports on acquisition opportunities to senior management, facilitating informed decisions on potential deals
• Analyzed metrics (CTR, CPM/CPC, LTV, CVR) to measure product performance.

Engage in the advancement of a startup within the American Construction Industry during its Series A Round.

• Prioritized roadmap in order to achieve product goals and metrics.
• Reviewed new opportunities to drive business strategy at planning sessions.
• Compiled product and customer data for CustDev
• Monitored market trends and competitor performance to update promotional strategies.

• Maintained strict regulatory compliance across all aspects of the business operations ensuring legal requirements were always met.
• Conducted research for new product launches in the CIS and EU markets
• Implementing technology into the company's business processes
• Optimized supply chain processes for increased efficiency, cost reduction, and better inventory management.
• Coordinating teamwork and managing daily tasks.

• Improvement of "103.by" app functionality
• Digital Health Ecosystem Market and Trend Analysis
• Analyzing existing DHE's functionality and conducting comparative research
• Gathering requirements
• Defining monetization strategy and channels