Siva Naga Raju
Senior Digital Analytics Consultant
Singapore
Summary
Having 9.6+ years of experience in Digital Analytics Platforms. I’ve worked with various projects/clients who utilizes the data intelligence and web analytics tools such as Google Tag Manager, Google Analytics 360, Adobe Analytics, Adobe Launch, Tealium IQ, Mobile App Analytics Tagging, Adobe Audience Manager, Adobe Target and handling data visualization platforms like Tableau and Google data studio. Clients liked my technical capability and my focus on quality.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Sr. Data Analytics Architect
Decision-Science
Singapore
02.2021 - Current
- Responsible for overall Delivery Management, provide end to end support to brand and corporate teams from implementation to reporting and insights of digital tactics
- Creating and Managing the digital assets deliverables like SDR creation for Adobe analytics
- Worked on AEP SDK mobile app analytics tagging as per the business requirement
- Worked on Daily scrum methodology and helped them to implement the analytics tracking for new sites/app’s tagging
- Implement the best practices in campaign tracking code and measuring the success of the business goals
- Test the implemented Adobe Analytics tags and then demonstrating the test results to business owners before moving to production environment
- Coordinating with the development team and Implementing the business requirements
- Worked on Marketing channels and Classification Rule builder to understand the
- API Integration like Adobe campaign to Adobe analytics(AC to AA Integration)
- Handling GA, GTM requirements and Implementing depends on the requirement
- Creating Google Analytics custom reports based on the business requirement
- Identified issues on the bot traffic, analyzed information and provided solutions to problems
- Worked on Adobe target for the personalized contents to the end-users
- Worked on AAM server side integration and then creating signals, traits, segments based on the business requirements
- Handling Tableau dashboard's and worked on integrating offline, online and oracle data to generate reports using different workflow methodologies
- Collaborated with team members to achieve target results
- Proved successful working within tight deadlines and fast-paced atmosphere
Sr. Associate - Digital Analytics
Cognizant Technology and Solutions
Bangalore
04.2018 - 01.2021
- Worked on Daily scrum methodology and helped them to implement the analytics tracking for HCP 100+ sites using Tealium Tag Management and the global solution is same across all the sites
- Understanding the business requirements and then creating SDR (Solution Design reference), Data Layer document for Analytics Tagging purpose
- Presently migrating to Tealium helping with the architecture and design documents
- Implement the best practices in analytics tracking code implementation
- Test the implemented SiteCatalyst tags and then demonstrating the test results to business owners before moving to production environment
- Handling all BAU support tickets for adobe analytics related issues which was found in production environment
- Auditing & verified Adobe Analytics tracking variables of an individual app screens/pages using OBSERVE POINT AUTOMATION Platform
- Coordinating with the team and delivering day-to day tasks on time.
Analytics Solution Consultant
DDB Mudra, Digital Transformation
11.2015 - 03.2018
- Adobe Analytics, Google Analytics and Tag Management systems like GTM and DTM
- Responsible for overall Delivery Management, provide end-end support to marketing team from implementation to reporting and insights
- Worked on Several Projects of Clients (IFB, Wonderla, Café Coffee Day) helped them to achieve positive return on investment along with maintenance of site traffic by choosing appropriate channels like Facebook, Google, Twitter and Affiliates for innovations as a part of effective campaign management to achieve goals of clients very effectively
- Using Adobe analytics and Google Analytics helped us to invest their money on high traffic channels like Facebook and other channels hence getting +ve ROI and achieving conversion goals with high profitability
- For Mobile Apps like Café Coffee Day & Pitchers – Night life using paid tools like MAT, Apsalar and Localytics for better insights & audience behavior
- Experience in Digital marketing pixel installation for Facebook, Google adwords, Twitter, Linkedin and other affiliate marketing platforms using Google Tag Manager
- To understand the business requirement for Adobe SiteCatalyst tracking for different IFB digital properties from the business owners
- Set up DTM property and Enterprise Analytics s_code configuration within DTM
- Work with the developers closely to implement the SiteCatalyst tags
- Updating Enterprise Analytics code with JavaScript based upon the tracking requirement
- Setup DTM rules like page load and event based to reduce the developer dependency
Analytics Developer
IDS Next Business Solutions
Bangalore
04.2015 - 10.2015
- Increased customer satisfaction by resolving issues.
- Conducted research, gathered information from multiple sources and presented results.
- Handling GA, GTM requirements and Implementing depends on the requirement
- Creating Google customised reports based on the business requirement
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Exceeded goals through effective task prioritization and great work ethic.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
Research Analytics consultant
NetZealous
07.2012 - 11.2015
- Digital Analytics Technologies
- Got trained in Digital Analytics technologies along with scripting languages
- Practised tools like Google Analytics, Google Tag Manager
- Basic understanding of HTML, CSS, JavaScript & JQuery languages
- Implemented multiple analytics solutions like Google Analytics, Google Tag Manager for Tags and Triggers, Localytics, MAT for Mobile app tracking parameters
- Having good experience in Mobile app tracking tools like Localytics, MAT and Apps Flyer to get the deep-dive business insights
- Designing basic and customized tracking instructions for different journeys and events in the website/mobile app to understand the business functionality
- Work with the developers closely to create an implementation plan and provided guidance during the implementation process for Web/Mobile apps
- Using Web analytics tool to measure website performance of digital marketing activities
- Tracking conversion rates and optimizing user funnel based on marketing campaigns
- Create monthly report and Weekly reports for the business
Education
Bachelor of Science - Computer Science And Enngineering
JNTU Kakinada
08.2007 - 05.2011
Google Tag Manager Google Analytics Advanced user Tealium IQ certification Adobe Architect and Developer in Analytics Ensighten certification - undefined
Skills
Adobe Analytics, Google Analytics & 360
Adobe Launch, Tealium IQ, GTM
Tableau Developer
MS Office, Google Spreadsheets, SQL ServerEcommerce, Insurance, Health Science, Hotel & HospitalityCampaign Management
Leadership, Motivational, OrganizationalData Analytics
Certification
Adobe Analytics - Architect
Timeline
Sr. Data Analytics Architect
Decision-Science
02.2021 - Current
Adobe Analytics - Developer
09-2020
Adobe Analytics - Architect
08-2020
Google Analytics - Advanced
03-2020
Tealium IQ - Tag Management
06-2019
Sr. Associate - Digital Analytics
Cognizant Technology and Solutions
04.2018 - 01.2021
Analytics Solution Consultant
DDB Mudra, Digital Transformation
11.2015 - 03.2018
Analytics Developer
IDS Next Business Solutions
04.2015 - 10.2015
Research Analytics consultant
NetZealous
07.2012 - 11.2015
Bachelor of Science - Computer Science And Enngineering
JNTU Kakinada
08.2007 - 05.2011