PRAVEEN P
Chennai
Summary
A strong sales professional with 11 years of experience in different sales functions, turning around businesses in short duration by showing instant impact on top and bottom lines across multiple channels. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals.
Overview
11
11
years of professional experience
Work History
Senior Key Account Manager
PayU Payments
07.2023 - Current
- Responsible for handling 250+ Cr portfolio across various segments. Identified all required input metrics to ensure growth at merchant and overall portfolio level
- Monitored industry trends to stay ahead of competitors, offering relevant solutions to customers'' needs.
- Handled end to end business growth contributing
Manager - Business Development
Flipkart
12.2019 - 06.2023
- Leading the BD operation for Chennai and rest of TN with 15+ FTC BDE’s and owned the complete FOS life cycle that included hiring, training, mentoring and making them self-sufficient
- Responsible for developing the regional market by ensuring onboarding of the right set of sellers for the assigned category with quality selections
- Worked in different set of projects (AZ SDS, Low ASP selection, Cluster Development, RU growth, Mobile & Large selection) and ensured consistency on all deliverables by maintaining hygiene metrics
- Developed the Salem cluster from 0.3 to 2% penetration by onboarding 200+ new sellers & 12K curated selections (Ellampillai Sarees) in Flipkart marketplace
- Moved the transacting sellers base to 45% + in Salem saree contributing a GMV of 80 Lakh + in a span of 7 months (April-Oct 2022)
- Increased supply in Tirupur cluster particularly in Kids Clothing category by bringing 45K new selections from 140+ new sellers
- Moved the transacting sellers base to 55% + in KC category contributing a GMV of 1.4 crores in a span of 7 months (April-Oct 2022)
Manager - Digital Commerce
HDFC Bank Ltd
01.2019 - 10.2019
- Responsible for handling end to end online and offline merchants, education institutes, societies & hotels and providing them online payment solutions according to their business module
- Engaging with mapped CH’s, BM’s and RM’s and working closely with them to provide digital solutions to the existing HDFC customers
- Heading a 2-member team of relationship officers for market scooping, lead generation and making them to achieve CASA Targets
Sales Associate
Prione Business Services Pvt Ltd (Catamaran & Amazon Venture)
11.2015 - 11.2018
- Identifying interested and potential sellers in the SMB and SME segments and enabling them to utilize Amazon Business Models to generate additional revenue
- Consistently achieved productivity of 3 unique sellers per week, bringing desirable selections and brands by onboarding 500+ sellers in both MFN and FBA models
- Took ownership and handled NSA 6-member team in the absence of city lead and maintained consistency of city productivity (3.2 new launched per week)
- Handled additional project category drive- car electronics for 60 days and onboarded 10 new sellers with 450 selections in pure FBA model across pan India
- Was one among the part of 6-member team across pan India in owning responsibility of SPF (Seller Fulfilled Prime) project for entire south region sellers in order to success them in 1-day delivery program.
Executive - Customer Acquisition
Sterling Holidays Resorts India Ltd
06.2014 - 09.2015
- Identifying new customers through different channels and signed them for long term membership plans
- Making presentations and suggesting suitable holiday packages to customers based on their needs
- Achieved 140% of sales target with meticulous planning, travelling and servicing consistently
Trainee - Marketing
SRM Civil Works Pvt Ltd
06.2013 - 04.2014
- Visiting the on-going projects and constructions in various locations in Chennai and collecting leads with the right POC
- Meeting the POC and explaining about the advantages of RMC and generating orders
- Should be able to acquire orders and also should follow-up on the collections and payments.
Education
MBA - Marketing
SRM Arts & Science
04.2001 -
Bachelor of Commerce -
Madras Christian College
04.2001 -
Skills
Business Development
P&L Management
Strategy & Planning
Key Account Management
Vendor Management
People Management
Market Research
Strong Communication
Accomplishments
- Instant Karma – WOW Award – Flipkart, October 2022
- Falcon – Regional Winner – Prione, July 2016
- Instant Karma – WOW Award – Flipkart, August 2021
Timeline
Senior Key Account Manager
PayU Payments
07.2023 - Current
Manager - Business Development
Flipkart
12.2019 - 06.2023
Manager - Digital Commerce
HDFC Bank Ltd
01.2019 - 10.2019
Sales Associate
Prione Business Services Pvt Ltd (Catamaran & Amazon Venture)
11.2015 - 11.2018
Executive - Customer Acquisition
Sterling Holidays Resorts India Ltd
06.2014 - 09.2015
Trainee - Marketing
SRM Civil Works Pvt Ltd
06.2013 - 04.2014
MBA - Marketing
SRM Arts & Science
04.2001 -
Bachelor of Commerce -
Madras Christian College
04.2001 -