Sanika Sunandan Joshi
Mumbai
Summary
Accomplished professional with over 3 years of experience in social media management, content creation, and executive leadership, specialising in driving brand growth, enhancing visibility, operational efficiency, and fostering community engagement. Demonstrated expertise in curating engaging content, implementing data-driven strategies, and building strategic partnerships. Equipped with strong research skills and a passion for the publishing industry.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Management Executive
Kahani Tree Children's Bookstore
12.2023 - Current
- Spearheaded data-driven strategies for stock and inventory management reducing excess stock by 15% and increasing turnover by 20%
- Curating diverse collection of children's books, employing market trends and customer preferences for enhanced bookstore appeal, resulting in a 25% boost in sales
- Established and maintained client relationships, resulting in a 50% increase in customer retention and repeat business
- Orchestrated 6 successful events and 2 Book fairs in international schools in Mumbai, contributing to a 45% growth in footfall and a 35% rise in event-related book sales
- Crafted compelling content, resulting in 55% growth in followers on social media in the last three months, contributing to a 45% increase in online sales and customer engagement.
Social Media Manager
Amaha
04.2023 - 12.2023
- Executed comprehensive social media strategies on key platforms, including Facebook, Instagram, LinkedIn, and X (former Twitter), resulting in a notable 30% surge in overall engagement and a substantial 20% increase in follower growth
- Orchestrated seamless cross-functional collaboration with content and design teams, contributing to a substantial 35% boost in user engagement by creating visually appealing social media posts
- Established strategic partnerships with influencers and well-known brands, resulting in a noteworthy 30% increase in organic reach and a 15% improvement in brand awareness
- Spearheaded and coordinated communication with external stakeholders to facilitate partnerships for mental health festivals, notably MH360 #RighttoSelf, during Mental Health Month in October 2023
- Developed and executed targeted PR campaigns that garnered extensive media coverage, contributing to a 25% rise in overall brand visibility and recognition
- Implemented post-event surveys, gathering feedback that indicated a 20% improvement in the perception of mental health awareness, showcasing the positive impact of the PR activities on the community.
Research Assistant
University of the Arts
02.2022 - 07.2022
- Performed statistical, qualitative, and quantitative analysis and evaluation of 15 diverse Knowledge Exchange (KE) activities at UAL, showcasing adept research skills
- Created surveys and questionnaires to collect data for research projects.
- Cultivated impactful collaborations with academics, students, and external partners, facilitating the seamless acquisition of vital information and ensuring transparent communication throughout the analytical process
- Streamlined data management processes for increased efficiency and accuracy in research findings.
Content Writer
Humans of Bombay
01.2021 - 06.2021
- Enhanced brand visibility by 60% to achieve desired outcomes by implementing innovative content ideas and strategies for impactful campaigns for clients including Dove, OkCupid, and Mahindra
- Increased social media engagement by 65% by executing in-depth research for features, interviews, and articles
- Boosted 60% growth in followers for the behind-the-scenes social media page for Humans of Bombay by innovatively creating captivating content.
Education
Master of Arts - PUBLISHING
University of The Arts London (London College of Communication)
London12.2022
Bachelor of Arts - Philosophy, India
Ramnarain Ruia College
Mumbai, India04.2018
Skills
- Proactive Problem-Solving
- Strategic Thinking
- Organizational Skills
- Methodical Project Management
- Effective Communication
- Relationship Building
- Time Management
- Multitasking
Projects
Training Mentorship Programme, Oct 2022-March 2023
LCC x PMJ (Penguin Michael Joseph), London
- Selected as mentee from a competitive cohort of MA Publishing and BA Journalism and Publishing students at UAL for the UK Jobs Mentor Training.
- Collaborated with Mentor Kallie Townsend to acquire expertise in resume crafting and various facets of publishing operations.
- Gained insights into working in the publicity department, focusing particularly on PMJ's practices and procedures.
Social Media Head, March 2022-May 2022
University of the Arts London, London
- Developed and executed a comprehensive social media plan for an event - "Future of Publishing", across diverse platforms, yielding an impressive 50% growth in followers and a 40% increase in post reach
- Successfully managed user engagement by delivering timely responses to comments and messages within 1 hour, achieving a notable 25% increase in overall satisfaction
- Proficiently handled analytics and produced regular progress reports, offering valuable insights to the team
Research Associate, May 2022 to July 2022
LCC x PMJ, Penguin Michael Joseph, London
- Executed extensive research on the podcast topic "The Schemes - a PMJ scheme on entry routes into publishing."
- Demonstrated a deep understanding of the subject matter, enabling engaging and informed discussions on the podcast
- Contributed to the content planning and structure of the podcast
- Collaborated with the team to ensure a seamless and engaging flow of information, delivering an enriching experience to the podcast audience.
Certification
- Goal Settings: Objectives and Key Results (Completed: Feb 2023),
- Marketing Strategy: SEO Content Writing (Completed: Feb 2023),
- Social Media Marketing: CRM (Completed: March 2023),
- Google Analytics 4 (GA4) Essential Training (Completed: March 2023.
Timeline
Management Executive
Kahani Tree Children's Bookstore
12.2023 - Current
Social Media Manager
Amaha
04.2023 - 12.2023
Research Assistant
University of the Arts
02.2022 - 07.2022
Content Writer
Humans of Bombay
01.2021 - 06.2021
Master of Arts - PUBLISHING
University of The Arts London (London College of Communication)
Bachelor of Arts - Philosophy, India
Ramnarain Ruia College
- Goal Settings: Objectives and Key Results (Completed: Feb 2023),
- Marketing Strategy: SEO Content Writing (Completed: Feb 2023),
- Social Media Marketing: CRM (Completed: March 2023),
- Google Analytics 4 (GA4) Essential Training (Completed: March 2023.
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