Akshay Varaparla
Hamburg
Summary
Senior Analyst with 6+ years of experience in Sales Planning, Commercial Intelligence, and Data Analytics across DACH and global markets. Recognized for driving revenue growth through data‑driven forecasting, pricing optimization, and distribution strategy. Strong record of leading cross‑functional initiatives and enhancing sales force effectiveness through innovative operating models and CRM/Dynamics 365 improvements. Advanced skills in Power BI and analytical storytelling, transforming complex data into clear insights that accelerate commercial decision‑making. Multilingual, collaborative, and committed to delivering sustainable business impact.
Overview
11
11
years of professional experience
Work History
Senior Analyst - Sales Planning DACH region
Costa Kreuzfahrten
01.2024 - Current
- Optimized pricing strategy and demand planning, delivering 12% revenue growth and 8% sales uplift.
- Devised new B2B operating model, improving sales force productivity and retail penetration by 5%.
- Launched commercial activations with Marketing & Revenue teams, increasing first-time cruisers and stabilizing repeat customer base.
- Aligned distribution and demand-generation strategy through cross-functional project leadership.
Senior Analyst - Commercial Intelligence
Costa Crociere
01.2021 - 12.2023
- Supported post-COVID commercial transformation efforts by helping refine operating models and improve overall commercial performance.
- Contributed to marketing budget planning across several markets, ensuring spend aligned with key commercial priorities.
- Directed CRM (Dynamics 365) and BI (Power BI) transformation, improving reporting speed and decision-making.
- Supported risk governance via structured business reviews and executive stakeholder management.
Analyst - B2C Reporting & Analytics
Costa Crociere
01.2018 - 12.2020
- Developed BI dashboards, increasing channel share by 2% and improving NPS by 5%.
- Built booking propensity models, raising call conversion by 7%.
- Implemented value-based incentives, reducing turnover 25% and boosting B2C sales 5%.
- Standardized contact-center processes, improving operational efficiency.
Consultant - Engineering services
Tata Consultancy
01.2015 - 12.2017
- Automated workflows reducing operational cycle time by 35%.
- Generated 10% increase in project acquisition through innovative client delivery solutions.
Education
MBA - Innovation & Sustainability
Politecnico Di Milano
Milan, Italy09-2018
Bachelor of Science - Aerospace Engineering
Amrita Viswa Vidyapeetam
Coimbatore, India09-2015
Skills
- Forecasting and planning expertise
- Revenue optimization strategies
- Value-based pricing strategy
- Market analysis
- Retention strategy development
- Sales performance optimization
- Transformation strategy implementation
- Process optimization
- Narrative data analysis
Languages
English
Advanced (C1)
Italian
Upper intermediate (B2)
German
Elementary (A2)
Timeline
Senior Analyst - Sales Planning DACH region
Costa Kreuzfahrten
01.2024 - Current
Senior Analyst - Commercial Intelligence
Costa Crociere
01.2021 - 12.2023
Analyst - B2C Reporting & Analytics
Costa Crociere
01.2018 - 12.2020
Consultant - Engineering services
Tata Consultancy
01.2015 - 12.2017
MBA - Innovation & Sustainability
Politecnico Di Milano
Bachelor of Science - Aerospace Engineering
Amrita Viswa Vidyapeetam