MOUSUMI RANA

Accomplished Product Marketing Professional offering experience in B2B SaaS, Technical Content Marketing, Website Content Development, Elearning, Business Collaterals & Online Reputation Management.

• Driving Technical Product Content Marketing initiatives.
• Interface between Core Product Management Team & Marketing Team
• Deep Understanding & Expertise in SaaS products & OTT industry
• Writing Website Content (homepage, landing pages, feature pages, solution pages, product announcements, etc.), marketing and sales collaterals
• Actively seeks to drive business results by identifying opportunities to enhance/strengthen our marketing materials and messaging
• Carefully documented technical workflows for product marketing activities.
• Brand management such as website management, ideation, product messaging, design, and implementation
• Excellent written and verbal communication skills
• Creating marketing and sales collaterals.
• Writing lead-generating Technical Content such as White Papers, Case-Studies, e-Guides.
• Maintaining high level of technical understanding of industry standards and trends.
• Collaborating with in-house creative agencies to produce and distribute marketing materials.
• Maintaining a favorable brand image of the company and its products on software review sites like G2 and Capterra.
• Strategized content based on Google Analytics data, geographical targeting and keyword planning.
• Coordinated with marketing and design teams to illustrate articles and develop graphics.
• Increased brand awareness, developing technical and non-technical marketing presentations, public relations campaigns, articles and newsletters

• Developing exceptional content for various courses
• Content editing and development in website
• Content development of new brands
• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
• Strategized content based on Google Analytics data, geographical targeting and keyword planning.
• Developed online course presentations with subtitles insertion, articles and blogs.
• Created and reviewed multilingual video scripts for online professional courses
• Created monthly Excel spreadsheets to manage projects and deadlines.

• Created Business Case Studies, Business Proposals and Academic Materials for clients
• Created website content, news articles and blogs for clients
• Utilized exceptional technical writing, editing and proofreading skills to produce engaging and error-free content.
• Completed thorough research into assigned topics.
• Interspersed frequently-searched keywords to optimize articles for search engine results and performed additional SEO-related tasks to maximize traffic to website.
• Ghostwrote articles for different clients and agencies incorporating relevant SEO terms and interlinking.
• Used Microsoft Word, Google Docs and SharePoint to store and share created documents.