VIMA V PARTHAN
Bengaluru,Karnataka
Summary
SaaS copywriter with over 6 years of experience in copywriting, designing brand campaigns, and developing creative strategies. With a strong background in GTM strategy and content marketing, has a proven track record of conducting thorough market research and executing successful customer acquisition and retention campaigns. Expertise also includes project management, driving marketing initiatives through integrated campaigns, collaborating with cross-functional teams, and building brand salience and aspiration.
Overview
8
8
years of professional experience
Work History
Senior SaaS Copywriter
Murf AI
10.2023 - Current
- Led communication strategy for launching new products and AI models, including creating ad videos, demo pages, and other dynamic assets
- Managed all marketing communications, encompassing email campaigns, marketing website, social media, community channels, and offline event collateral
- Collaborated with international agency Ramotion to lead rebranding initiative, aligning brand more closely with enterprise customers
- Developed comprehensive copy guidelines and established consistent tonal voice across all brand communications
- Conceptualized and executed targeted advertising campaigns on LinkedIn, Facebook, and Instagram, enhancing brand visibility and engagement
- Designed and authored monthly newsletter distributed to over 100,000 users, fostering enhanced community engagement and customer loyalty
Lead Copywriter
Angel One
09.2022 - 10.2023
- Conceptualized and scripted video ads for Diwali campaign - Shagun Ke Shares - that won Gold at ET Media Strategy Awards 2023
- Managed all external communication for brand, ensuring consistent messaging
- Formulated new strategy and tone for social media pages, resulting in significant increase in followers and reaching milestone of over 1 million followers on Instagram
- Oversaw external agencies handling social media, events, and organic content
- Produced search engine optimized blog posts on complex Fintech subjects
- Devised and executed fresh campaign to promote Mutual Funds within target audience
- Established content processes throughout organization to ensure consistent delivery of high-quality content
Senior Copywriter
Ather Energy
05.2021 - 09.2022
- Conceptualized new CRM email campaign with 60% open rate, aligned with pain points from user research, resulting in 30% increase in test ride bookings
- Developed the strategy for an effective GTM communication plan for tier 2 & 3 cities resulting in 40% total sales from these cities
- Strategised communication campaign in tandem with MyGate to promote awareness & interest, which is currently 15% of new leads
- Collaborated with brand and retail teams to develop communications campaign for Ather's first accessory - TPMS, resulting in 40% owners purchasing it
- Managed SEO project for marketing website which established it in top 10 SERP listings
- Achieved 65% signups from Ather owners for Beta program through mailers and community posts
- Developed content plan to boost sign-ups and engagement for Ather community
Associate Producer
Viacom18
07.2019 - 03.2021
- Developed brand positioning of Colors Rishtey for relaunch in DD Free Dish that established it as #2 channel in rural GEC
- Achieved 25% increase in TRP for show Shubharambh by identifying relevant themes through consumer insights research
- Negotiated 100% barter deal with South African Tourism Board for cost-effective international shoot for show Shakti
- Managed creative content strategy that consistently ranked Colors Rishtey as #2 channel on DD Free Dish by collaborating with in-house producers and production houses
Copywriter
Red Baron
05.2016 - 06.2017
- Revamped positioning of Flipkart's employer branding vertical on social media after org-wide layoffs
- Conceptualized marketing strategy that established Extramarks as leading ed-tech player with 25% market share in North India
- Created internal newsletters for Flipkart in unconventional themes to increase engagement which won Big Bang Awards
Education
Short-Term Course - General Management
Stoa School
India06.2022
Masters - Media & Communication, Corporate Communication And Branding
Manipal Institute of Communication
Udupi04.2019
Bachelors - Media Studies, Copywriting and Design
Center For Management Studies, Jain University
Bengaluru04.2016
Skills
- Content: Copywriting, Editing, UX & SEO Writing
- Creative Direction and Creative Problem Solving
- Brand: Strategy & Positioning, Campaign Reporting & Engagement
- Internal and External Communications
- Project Management and Vendor Partnerships
- Tools: Microsoft Suite & Google Suite, Asana, Figma, Jira, Content Management Systems (WordPress and Medium)
- Consumer Research: Focus Group Discussions
Interests
Volunteership: Volunteered at Cry Bengaluru for 12 months and taught underprivileged students storytelling
Events: Organized an event Namma Angadi in Udupi to promote local art and craft that generated 21 lakhs of sales in 3 days
Timeline
Senior SaaS Copywriter
Murf AI
10.2023 - Current
Lead Copywriter
Angel One
09.2022 - 10.2023
Senior Copywriter
Ather Energy
05.2021 - 09.2022
Associate Producer
Viacom18
07.2019 - 03.2021
Copywriter
Red Baron
05.2016 - 06.2017
Short-Term Course - General Management
Stoa School
Masters - Media & Communication, Corporate Communication And Branding
Manipal Institute of Communication
Bachelors - Media Studies, Copywriting and Design
Center For Management Studies, Jain University
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