Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
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Lakshmi Prasanna HN

Lakshmi Prasanna HN

Summary

Marketing and Insights professional with 6 years of experience. Specialized in uncovering consumer behavior and trends to answer business questions about Brand and Creatives through qualitative and quantitative research. Have significant cross-industry experience ranging from FMCG, alcohol & Tobacco to Social Media

Overview

6
6
years of professional experience

Work History

Deputy Manager

PepsiCo
02.2022 - Current
  • Ad/Campaign Evaluation: Analyzing content/campaign/ad testing program to deliver strategic insights not only on individual tests, but across entire body of content testing. META analysis - considering past campaign performance and category benchmarks.
  • Also, conducting A/B testing, especially specific targeted audiences.
  • Providing mid-flight, end of campaign reporting and ad-hoc results for TV and digital campaigns
  • Understanding KPI metrics causing impact on sales and brand equity and driving insights and recommendations through presentations.
  • Brand tracking/equity: to understand more about brand performance with competitors in category to understand customer triggers and barriers that drive product.
  • Understanding Awareness and trials for Pepsi products in order to develop market strategies, constructs for brand & campaigns
  • Partnering with internal partners across Product, Engineering, and Marketing to identify right research opportunities and prioritize research questions based on current knowledge, project goals, and risks.
  • Partnering with in-house and 3rd party sources (Nielsen, Kantar, BSW and Sprinklr) to provide insights based on requirements.
  • Generating quarterly/annual recaps and creating category-level insights and other ad-hoc reports.
  • Communicating research findings and recommendations in clear, concise, and compelling ways to all levels of management.

Research Executive

IPSOS
06.2021 - 01.2022
  • Led end-to-end delivery of research projects from understanding client's brief, proposal, project planning & management, conduction & management of fieldwork to report delivery & presentation.
  • Conducted ad-hoc studies on multiple aspects of products and consumer behavior.
  • Significant expertise in research design and research methods
  • Enabled solutions using wide variety of methods and interpret analysis through data-driven insight-based standpoint
  • Worked on Ad effectiveness tests, Brand tracks, Concept tests and Retail studies.
  • Secondary research to understand consumer behavioral change with change in Life stage.
  • Conducted studies like Brand equity, Retail Audit and Ad test
  • Worked for brands like ITC, Britannia, Wipro and Amazon

Senior Research Executive

Brandscapes Worldwide
02.2020 - 05.2021
  • Designing, executing, analyzing, and drafting actionable recommendations from primary research and other syndicated data.
  • Worked for both Domestic and International projects : APAC, AMESA, USA, UK, PNG, Japan.
  • Managed quantitative & qualitative research and evaluation projects from inception through to final reports and presentations.
  • Communicated data-driven insights and recommendations in reports that depict results in a way that can be shared across levels.
  • Storytelling by combining multiple data points including share to explain market trends.
  • Worked on various tools like Qpro, survey monkey and BI tools.
  • Conducted studies like Brand Track, Concept test, Segmentation and Diary Study.
  • Worked for brands like Coca-Cola, Unilever, Visa and L'Oreal.

Research Executive

Youplus
10.2018 - 01.2020
  • Experience with real-time social listening and analyzing through an in-built company tool, which crawled and pulled data through various social media
  • Worked on unstructured questions, and analyzed survey into relevant and concrete research work streams
  • Experience connecting multiple data sources and devised data visualization dashboards to make complex data more accessible to stakeholders.
  • Extracted insights from large and diversified data to answer business development questions.
  • Conducted studies like Consumer Perception, Triggers & barriers, Product Tests, Brand track and Competitive analysis
  • Worked for brands like Star Plus, Network 18, Marico and Philip Morris International

MARKETING TRAINEE

TUV Rheinland
01.2018 - 04.2018
  • Central Marketing Team (while pursuing MBA) - Strategy Team, Worked with cross-functional team to understand consumer needs through research.
  • Collected data from syndicated and open sources and maintained an updated database that can be leveraged by others
  • Created reports and delivered insights on new testing installations and developments within the competitive set.

Education

MBA - Marketing

Visvesvaraya Technological University
Bengaluru

BE - Electrical and Electronics Engineering

Visvesvaraya Technological University
KGF

Skills

  • Quantitative and Qualitative Research
  • Questionnaire Design
  • Research Design
  • Competitive Analysis
  • Survey Design
  • Business Intelligence
  • Data Visualization
  • Configuration of project
  • Qpro and Survey Monkey
  • Data Analysis
  • BI Tools
  • Insights Reporting

Accomplishments

  • MSME Technology Development Centre - Research and Business Analytics
  • Excellence Award - 2019 - P&G Project
  • Excellence Award - 2018 - Star Plus Project
  • Published Paper in "IJRITCC" - 2016 - Dual Axis Solar Tracker


Languages

  • English, Hindi, Kannada, Telugu and Tamil

Timeline

Deputy Manager

PepsiCo
02.2022 - Current

Research Executive

IPSOS
06.2021 - 01.2022

Senior Research Executive

Brandscapes Worldwide
02.2020 - 05.2021

Research Executive

Youplus
10.2018 - 01.2020

MARKETING TRAINEE

TUV Rheinland
01.2018 - 04.2018

MBA - Marketing

Visvesvaraya Technological University

BE - Electrical and Electronics Engineering

Visvesvaraya Technological University

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Lakshmi Prasanna HN