INDRAJIT PAKRASI
STRATEGIC MARKETING & BRAND MANAGEMENT
Kolkata
Summary
Possessing 25 years of experience in marketing, specializing in marketing products, brands, and programs that bring joy or solve problems across various industries. Currently working as Head of Business (Management Consultant) for QA in Kolkata, acquiring new clients, spearheading client pitches, creating performance marketing and social strategies, managing agency operations and overall P&L. Skilled in managing overall profitability of operations, guiding for strategic utilization and deployment of available resources to achieve organizational objectives.
An out-of-the-box thinker with a flair for charting out marketing strategies, contributing towards enhancing business volumes & growth. Recognized as a Brand Change Agent, who has championed some of the most successful brand turnaround strategies and product launch campaigns. Pioneer in consistently tracking business development opportunities against the corporate plan and effectuating strategies for increasing efficiency. Defined & comprehensive go-to-market strategy & plan that included positioning, launch strategy, public relations, sales support and partner material. Leveraged key analysis, insights and innovative approach to drive organizational improvements and implementation of creative ideas & suggestions in collaboration with agencies & vendors. Effective in high-profile executive roles by overcoming complex business challenges and making high-stake decisions using analytical skills, experience-backed judgment, strong work-ethics and irreproachable integrity.
Overview
27
27
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
Work History
Management Consultant
THE QA
11.2022 - Current
- Driving business development by acquiring new clients and fostering long-term relationships
- Spearheading client pitches, creating performance marketing and social strategies, and ensuring their successful implementation
- Managing complete agency operations, including resource allocation, project management, and quality control
- Acquiring new clients, contributing to significant revenue growth and expanding the agency's portfolio
- Developing and implementing effective performance marketing and social strategies, resulting in increased client satisfaction
- Supervising marketing function with emphasis on championing the brand and expanding customer base
- Conceiving and implementing integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives, and executed customer relationship management strategy
- Producing precision-targeted marketing communications backed by accurate, timely internal reporting and analysis
- Utilizing understanding of buying motivators & influences to work with product developers to create unique and differentiated marketing & advertising solutions designed to expand customer base and increase revenue
- Steering strategic planning, gaining approval for and implementing marketing strategies to achieve financial objectives
- Working on the development and management of national B2B/B2C Mobility CRM & Demand Generation marketing programs, including strategic planning, KPI goals, budget management, execution, and ROI tracking.
Head of Marketing Communications
Roshan, Telecom Development Company
01.2018 - 05.2022
- Led brand profitability initiatives and contributed to top-line growth through strategic marketing efforts
- Managed go-to-market strategies for new product launches, ensured successful market penetration and brand recognition
- Repositioned the brand within one year, resulted in an increased market share and customer loyalty
- Managed branded retail rollouts, social media marketing, and the development and execution of offline and digital campaigns
- Supervised media strategy, planning, and buying, ensured optimal reach and engagement for marketing campaigns
- Creation of A&P AOP
- Achievements: Successfully rolled out new brand positioning, contributing to significant revenue growth and increased market share
- Created and executed strategies for M-Paisa, achieving revenue targets and expanding the product's user base
- Increased Facebook followers and generated incremental revenue through a successful lucky draw campaign
- Introduced a chatbot for customer care, implementing process changes for improved efficiency and customer satisfaction
- Collaborated with departmental leaders to establish organizational goals and strategic plans, fostered a unified approach to business growth.
Deputy General Manager - Marketing
Spencer's Retail
01.2014 - 04.2017
- Managed marketing KPIs, including brand health, visibility, footfall, and sales, ensuring alignment with overall business goals
- Supervised product and campaign management, developing and executing marketing plans and strategies
- Executed go-to-market strategies for new store launches, driving footfall and brand recognition
- Led promotional and category campaigns, ensuring successful execution and measurable results
- Collaborated with retail design firms on store designs and execution, creating visually appealing and functional retail spaces
- Achievements: Successfully launched multiple hyper and super formats, expanding the brand's retail presence and market share
- Introduced a property that generated incremental revenue, contributing to overall business growth
- Stabilized non-food category and achieved growth, diversifying the brand's product offerings and customer base
- Launched a new apparel brand, expanding the company's portfolio and increasing market share.
Dy. General Manager - Brand
Idea Cellular Ltd.
06.2009 - 12.2013
- · Communication and brand strategy for each circle in East
- · Responsible for contributing to top line of the business
- · Brand Track Index , increase in brand scores
- · All ATL,BTL and activations across all circles in East
- · New product roll outs with a clear communication strategy Managing creative,
- · Media and OOh agencies
- Retail visibility – ins-hop and out-shop
- · Budget and control of marketing spends for East circles
- Brand MIS
- Achievements:
- Launch of Kolkata, West Bengal, Assam and North East circles.
- · Idea Big Bangla Music Awards, a televised event for the first time.
- · First ever tie-up with Inox, the largest chain of multiplex in India.
- · Rural initiatives with brand van activity across 200 towns
- · Retail POSM norm and audit application for effective usage of POSM in markets
Head of Marketing Communications
Reliance Communications Ltd.
04.2008 - 05.2009
Brand Head - Sr.Manager
Bharti Airtel Ltd.
05.2005 - 04.2008
Group Account Manager
Rediffusion DY&R
01.2004 - 01.2005
Head of Operations
Dominox Technologies Ltd.
01.2000 - 08.2003
Product Manager
Usha Martin Telekom (Command Cell Phone Service)
01.1998 - 01.2000
Education
MBA in Marketing -
Bangalore University
04.1996 - 04.1998
B.Com. -
Doranda College
05.1992 - 04.1995
Skills
Strategic Market Planning
Revenue Generation
Market & Competitive Analysis
Strategic Market Positioning
Brand Management
Training & Leadership
Digital Marketing Strategies
Budget Development
Program Rollout
Certification
Search Engine Marketing
Targeting
senior-leadership roles in Marketing in India & abroad.
Timeline
Management Consultant
THE QA
11.2022 - Current
Head of Marketing Communications
Roshan, Telecom Development Company
01.2018 - 05.2022
Deputy General Manager - Marketing
Spencer's Retail
01.2014 - 04.2017
Dy. General Manager - Brand
Idea Cellular Ltd.
06.2009 - 12.2013
Head of Marketing Communications
Reliance Communications Ltd.
04.2008 - 05.2009
Brand Head - Sr.Manager
Bharti Airtel Ltd.
05.2005 - 04.2008
Group Account Manager
Rediffusion DY&R
01.2004 - 01.2005
Head of Operations
Dominox Technologies Ltd.
01.2000 - 08.2003
Product Manager
Usha Martin Telekom (Command Cell Phone Service)
01.1998 - 01.2000
MBA in Marketing -
Bangalore University
04.1996 - 04.1998
B.Com. -
Doranda College
05.1992 - 04.1995
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