INDRAJIT PAKRASI

Possessing 25 years of experience in marketing, specializing in marketing products, brands, and programs that bring joy or solve problems across various industries. Currently working as Head of Business (Management Consultant) for QA in Kolkata, acquiring new clients, spearheading client pitches, creating performance marketing and social strategies, managing agency operations and overall P&L. Skilled in managing overall profitability of operations, guiding for strategic utilization and deployment of available resources to achieve organizational objectives.

An out-of-the-box thinker with a flair for charting out marketing strategies, contributing towards enhancing business volumes & growth. Recognized as a Brand Change Agent, who has championed some of the most successful brand turnaround strategies and product launch campaigns. Pioneer in consistently tracking business development opportunities against the corporate plan and effectuating strategies for increasing efficiency. Defined & comprehensive go-to-market strategy & plan that included positioning, launch strategy, public relations, sales support and partner material. Leveraged key analysis, insights and innovative approach to drive organizational improvements and implementation of creative ideas & suggestions in collaboration with agencies & vendors. Effective in high-profile executive roles by overcoming complex business challenges and making high-stake decisions using analytical skills, experience-backed judgment, strong work-ethics and irreproachable integrity.

senior-leadership roles in Marketing in India & abroad.