Google AdWords
Neeraj Badlani
Marketing And Communications Professional
Bengaluru,KA
Summary
Performance-driven Marketing Manager, skilled in creating marketing plans and leading successful product/services launches, promotions and development. Well-versed in SEO/SEM content creation, social media audience engagement and brand management with 10 years of robust experience in B2B and B2C segment marketing with proven history of accomplishment.
Overview
2
2
Languages
6
6
years of post-secondary education
12
12
years of professional experience
Work History
Manager - Marketing and Communications
Neo Group Inc.
Bangalore (Remote), Karnataka
02.2021 - 07.2021
- Built Marketing Assets – Revamping Website, Email Marketing, Face-Lift of Marketing Collateral, Content Updates on Website
- Created 30-60-90-day marketing plan for the organization – SEO, LinkedIn Sponsored Campaigns
- Completed market research – GBS Hybrid Working Model
- Communicating with the Stakeholders – Vendor Management Heads, CIOs, Sourcing Heads, Risk Management Heads
- Go-to-Market Strategies for governance service line of the organization
- Worked closely with CEO, Atul Vasishtha to maintain optimum levels of communication to effectively and efficiently complete projects.
Manager - Marketing and Branding
Aleron Inc.
Bangalore, Karnataka
11.2015 - 10.2020
- Re-branded the organization from Superior Talent India to Acara Solutions India Pvt. Ltd
- Built brand awareness and generated leads while managing internal and external - increased brand awareness 30X marketing campaigns and programs
- Collaborated with senior sales, recruitment, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets
- Worked closely with US Marcom teams to enhance service based on customer data
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation
- Planned, implemented, and tracked sales and marketing strategies to promote brand products
- Developed innovative marketing campaigns on social media based on key objectives
- Cooperated and worked closely with US communications team to develop marketing strategies to boost brand awareness - tailored as per the Indian market
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
Executed optimal sales strategies to achieve commercial goals for Pan India market.
Assistant Manager - Global Operations
Wadhwani Foundations
Bangalore, Karnataka
12.2014 - 08.2015
- Closely worked with the stakeholders: Faculty, Students (Aspiring Entrepreneurs), Educators and Institutes
- Spearheaded international events like Entrepreneurs Conclave and training and mentoring programs for the budding entrepreneurs and coaches from Indonesia, Malaysia, and India relationship management with the stakeholders of these nations
- Liaison with the field teams in the different countries to support the successful running of conclaves, conferences, workshops over video conferencing
- Created Audio/Visuals with the digital marketing team
- Developed and managed the social media web presence and managing the release of marketing collateral and coordinating with the designing team for information on these three nations
- Mapping and researching on the SMEs existing status in Malaysia, Indonesia and India for SME job creation and training entrepreneurs
- Curated website content for the stakeholders
Senior Analyst - SEM Operations
Shopzilla Inc
Gurgaon, Haryana
01.2012 - 10.2013
- Built, implemented, and updated effective PPC strategies
- Produced and submitted weekly reports outlining progress against KPI objectives
- Maintained continuous check on CPC, CTR and CPM metrics, optimizing and enhancing campaigns based on current trend data
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages
- Developed, updated and maintained database of existing and potential customers in Salesforce
- Liaised with Digital Marketing Head to conduct PPC/AdWords campaigns for Google and Bing
- Conceptualized and designed abstract ideas, built plans, and delivered details to CMO - SEM Copies, Consumer Trends, and marketing trend
Key Accounts Manager
Innobella Events Management Group
Gurgaon, Haryana
01.2012 - 10.2013
- Created Marketing Collateral for the sales team for their elite clientele - Volkswagen, Maruti Suzuki, Schott Solar Conceptualizing ATL/BTL activities for the clients
- Worked with the clients for major event of the auto industry - Auto Expo in New Delhi, 2011
- Effectively communicated with the executive teams at different geographical Locations and coordinating with the clients based on their requirements on one-on-one basis
- Presented clients with unique copy options based on overall marketing objectives, including Volkswagen, Shell Lubricants, Schott-Solar & Maruti Suzuki in Delhi NCR
- Leveraged strategic planning to penetrate key accounts
- Customized brand message to reach and capture target audience interest and drive engagement
Programming Coordinator
93.5 Red Fm
Indore, Madhya Pradesh
01.2010 - 12.2012
- Copywriting (one liner and ad jingles) for Clients’ presentations with 80% of the listeners gaining interest in the content Responsible for providing voiceover in ads Responsible for handling key accounts for the company, conceptualizing events and other BTL activities with 61.5% increase in public interaction achieved during my tenure
- Liaised with key industry leaders and developers to produce innovative ATL campaigns
- Organized assets by collecting data from camera media, transcoding video and audio files and managing file backup to digital asset management system
- Evaluated and selected scenes for pacing, entertainment value and continuity, trim shots and edit content
- Worked with editorial team to develop, produce, and edit content for broadcasting
Education
MBA - Marketing
Devi Ahiliya Vishwavidhyalaya
Indore 10.2008 - 06.2010
BBA - Marketing
Devi Ahiliya Vishwavidhaylaya
Indore 07.2004 - 10.2008
Skills
Digital Marketing - SEO, SEM, SMM
ActOn - E-mail and direct mail marketing campaigns
Google AdWords, Google Analytics, WordPress, SEMRush
Adobe Suite - Photoshop, InDesign and Illustrator
Brand Management - Rebranding, Positioning, Awareness
Content Marketing - Organic SEO-friendly Blogs and SEM Ads
Integrated marketing understanding
Accomplishments
- 'Go Beyond' Award, 2015 at Acara Solutions India, An Aleron Co. (formerly Superior Talent India) for building and enhancing brand by 4X in the very first year
- 'Extra Mile' Award, 2018 at Acara Solutions India, An Aleron Co. for successfully launching various digital channels of Brand Promotions - Google AdWords, Record Sales with an IT client, 3.5X increased traffic on social media channels
Software
WordPress
Adobe Photoshop
Adobe Illustrator
ActOn
Mailchimp
Asana
Interests
Amateur Wildlife Photographer
Wildlife Enthusiast
Fitness Enthusiast
Timeline
Manager - Marketing and Communications
Neo Group Inc.
02.2021 - 07.2021
Manager - Marketing and Branding
Aleron Inc.
11.2015 - 10.2020
Assistant Manager - Global Operations
Wadhwani Foundations
12.2014 - 08.2015
Senior Analyst - SEM Operations
Shopzilla Inc
01.2012 - 10.2013
Key Accounts Manager
Innobella Events Management Group
01.2012 - 10.2013
Programming Coordinator
93.5 Red Fm
01.2010 - 12.2012
MBA - Marketing
Devi Ahiliya Vishwavidhyalaya
10.2008 - 06.2010
BBA - Marketing
Devi Ahiliya Vishwavidhaylaya
07.2004 - 10.2008