SRIMATHY T
Associate Manager-Advanced Analytics
Bangalore,KA
Summary
Results-driven Senior Business Analyst with 6+ years of experience in Data Analytics and Business Intelligence, specializing in dashboard development, advanced SQL, and big data analytics. Expert in automating analytics workflows, leveraging data visualization tools (Power BI, Tableau), and optimizing data quality to uncover actionable business insights. Proven ability to drive process optimization, customer segmentation, real-time reporting, and organizational growth through strategic decision-making and performance measurement. Adept at managing cross-functional projects, collaborating with diverse teams, and clearly communicating findings to technical and non-technical stakeholders.
Overview
8
8
years of professional experience
Work History
Associate Manager
Tredence Analytics Private limited
10.2025 - Current
- Optimized business performance reporting for sales teams by designing attribution methodologies, developing interactive dashboards, and automating key metric tracking, enabling data-driven decision-making and improved sales effectiveness.
Senior Consultant
Tredence Analytics Private limited
08.2021 - Current
- Conceptualized and built advanced brand performance dashboards leveraging big data analytics and optimized SQL queries, enabling comprehensive tracking and benchmarking of 90+ brands. Enhanced competitive analysis to inform strategic decision-making and drive business growth. Optimized the SQL codes achieving a processing speed improvement of over 30%.
- Conducted sophisticated analysis of in-store sales trends and warehouse inventory levels, evaluating product performance across multiple attributes (such as color) and factoring in warehouse proximity. Generated actionable insights by developing a Power BI dashboard that improved shipment prioritization and boosted inventory availability, leading to a measurable increase in overall sales performance.
- Designed and developed interactive dashboards to track review growth by impression buckets, while monitoring the performance of sampling items, cold start products, search metrics, and personalized content. Streamlined reporting enabled real-time visibility, improved decision-making, and enhanced engagement across fifteen product categories.
- Launched and managed a Review Accelerator Program by identifying high-impact items, driving targeted user engagement and review generation. Achieved over 17,000 new customer reviews, increasing product credibility and supporting sustained sales growth.
- Conceived and created an analytical data mart to identify target households for a holiday season campaign, leveraging uplift modelling (meta-learner) to pinpoint persuadable customers for personalized email targeting. Conducted rigorous post-campaign analysis using statistical testing to measure effectiveness, enabling data-driven optimization of future marketing initiatives, and contributing to improved campaign ROI. Targeting Selected Customers significantly resulted in 9% of sales uplift in toys and 3% in overall.
- Identified and segmented high-value customer groups using advanced analytics, delivering targeted acquisition and performance metrics that enhanced segmentation strategies and increased engagement effectiveness. Enabled data-driven marketing initiatives, resulting in over 8% improvement in customer acquisition efficiency and reactivation of more than 10% of inactive customer segments.
Process Executive
SOBHA HARTLAND Contracting LLC
12.2019 - 05.2020
- Streamlined process flows and documentation by applying Lean techniques, increasing operational efficiency, and supporting continuous improvement across project workflows.
- Conducted comprehensive root cause analysis for non-conformities (NCs), implemented corrective actions, and systematically reviewed effectiveness to ensure sustained quality and compliance.
- Evaluated user requirements and visualized new process improvement ideas using detailed process flows and sitemaps, enhancing stakeholder understanding and driving operational enhancements.
Business Analyst
ANALYTICS QUOTIENT Private Limited
06.2018 - 11.2019
- Developed and implemented a Pricing Parity Dashboard to systematically compare competitor prices and market sales performance, integrating base and floor value parameters to support strategic pricing decisions and enhance price competitiveness.
- Analysed market pricing trends and dynamics using advanced data analytics techniques to recommend evidence-based pricing strategies, resulting in a documented 7% improvement in profit margins.
- Extracted, transformed, and interpreted large datasets from enterprise databases using advanced SQL queries, producing comprehensive reports and executive presentations with actionable insights that guided business leaders.
- Delivered data-driven recommendations that informed major business strategy changes, strengthened decision-making processes, and contributed to measurable improvements in commercial outcomes.
Education
Bachelor of Engineering - Civil
Government College of Technology
Coimbatore05-2018
Skills
Advanced SQL, SQL Optimization, Python, Power BI, Pyspark, Tableau, MS tools
Timeline
Associate Manager
Tredence Analytics Private limited
10.2025 - Current
Senior Consultant
Tredence Analytics Private limited
08.2021 - Current
Process Executive
SOBHA HARTLAND Contracting LLC
12.2019 - 05.2020
Business Analyst
ANALYTICS QUOTIENT Private Limited
06.2018 - 11.2019
Bachelor of Engineering - Civil
Government College of Technology