Summary
Overview
Work History
Education
Skills
Timeline
Generic
Raja Pandian

Raja Pandian

Bengaluru

Summary

Experienced in business development, dedicated professional consistently meeting company goals through an organized and methodical approach. Thrives under pressure, excels in adapting to new situations and challenges, always striving to enhance organizational brand. Proven track record of success, bringing valuable skills and expertise to drive growth and achieve desired outcomes.

Overview

12
12
years of professional experience

Work History

Assistant Manager - Business Development

LDRA Technology
09.2019 - Current
  • Partnership-driven initiatives to drive business with various stakeholders and responsible for maintaining long-term relationships with them
  • Collaborated with marketing and business development teams to identify and pursue new sales opportunities like Lead Generation and Go-to-Market (GTM) / Account-based Marketing Strategies
  • Increased business development opportunities by identifying and securing new partnerships.
  • Handled partnerships with System Integrators, Distributors, Channel Partners, OEMs, Tier-1, Technology Partners, Universities, Government Standard Bodies, Industry Associations, and other ecosystem partners, continuously engaged with them for long-term business.
  • Identifies trends and ideas by researching the industry and attending or exhibiting in various industry-related events, forums, publications, and the like
  • Market Research Analysis / Competitor Analysis: Constantly monitors competitors and reads market reports, captures data about emerging technologies, trends, and global market share, and presents meaningful insights to the management.
  • Strategic inputs to the marketing team for executing the campaigns or account-based marketing activities
  • Track, Measure, and analyze the partner-driven marketing activity metrics against the defined KPIs
  • Initiated & Implemented partnership activities like success stories, case studies, whitepaper, webinars and articles, and press releases, to build good rapport and generate leads for both parties
  • Increased 5% of partnership engagements quarterly
  • Leveraged data analytics tools for better understanding of target audience preferences and buying behaviors, leading to more tailored offerings and enhanced customer engagement.
  • Coordinated with product development teams to ensure alignment between business objectives and product features or improvements needed for market success.
  • Negotiated contracts with key partners to secure favorable terms for both parties involved in agreements.
  • Evaluated the effectiveness of marketing initiatives by tracking campaign metrics, refining strategies as needed for optimal results moving forward.
  • Conducted market research to identify emerging trends and potential areas of growth.
  • Negotiated the terms of the contract for strategic alliances or partners resulting in a mutual win-win situation
  • Creates high-level technical presentation documents and as well communicates the same to the partners/customers
  • Ability to Analyze the current circumstances and utilize critical thinking to take the right action at the right time
  • Key Skills: Communications Skill, Quick Learner, Analytical Thinking.
  • Products & Services: LDRAToolsuite (Embedded Software Testing Tool), Unit Product, & Training
  • Verticals: Automotive, Aerospace & Defence, Railways, & Industrial.

Product Solution Specialist

Opterna
05.2018 - 09.2018


  • Business Development for SaaS Product - Telecom Domain, Sales driven activity, CxO Reporting
  • Marketing Activity: Market Research & Analysis, Preparing Marketing
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Delivered impactful presentations to showcase product capabilities and drive adoption among potential customers.
  • Coordinated seamless integration of third-party applications into existing systems, ensuring minimal disruption to end-users while maximizing solution benefits.
  • Collateral, Event Management, Collaborating with Digital Media Marketing Agency, Lead Generational Activity
  • Partnership: Account-based Marketing activity, GTM Activity, Handling
  • Technology Partners and vendors.

Senior Marketing Executive

Tessolve Semiconductors
  • At Test & Verification Solutions (acquired by Tessolve)
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Boosted brand awareness through the creation of engaging social media campaigns.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
  • Coordinated webinars, podcasts, and other multimedia initiatives to expand the brand''s online presence.
  • Wrote long-form articles, blog posts, and whitepapers that showcased thought leadership in the industry.
  • Facilitated post-event debriefs with stakeholders to identify areas of success as well as opportunities for improvement.
  • Marketing Communications & Events: Attending / Exhibiting in industry events, executing joint webinars with partners and the likes
  • Products & Services: EDA, VLSI Services.

Business Development Executive

Fossilshale Embedded Technologies
01.2013 - 01.2016
  • Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
  • Developed customized solutions for clients, addressing their unique needs and helping them achieve their goals.
  • Established and maintained highly effective relationships with clients and industry partners to drive growth.
  • Created compelling proposals that demonstrated the unique value of our products/services while addressing client needs and expectations.
  • Leveraged CRM tools to track leads and analyze data, optimizing sales efforts for maximum return on investment.
  • Negotiated client contracts and agreements to cultivate profitable business transactions.
  • Conducted competitor analysis to identify gaps in the market and capitalize on untapped opportunities.
  • Established a robust sales pipeline by consistently identifying, qualifying, and nurturing leads through various outreach methods.
  • Contributed to event marketing, sales and brand promotion.
  • Handles technical proposals (RFP) for Statement of Work (SoW), BOM, Project Management, and Proof of Concept for Product
  • Generated Sales of 15% revenue growth on an annual basis
  • Products & Services: PCB Designing Services, Semiconductor product sales, and QT HMI Application Services, Mobile Application Development Services for Android and iOS Apps
  • Verticals: Consumer Electronics, Automotive, and Industrial.

Education

MBA -

Anna University
Chennai, India
11.2013

Bachelor of Science - Mathematics with Computer Applications

Madurai Kamaraj University
Madurai, India
06.2011

Skills

  • Sales Presentations
  • New Business Development
  • Strategic Planning
  • Lead Generation
  • Negotiations
  • Market Trend Analysis
  • Customer Engagement
  • Problem-Solving
  • Partnership Development
  • CRM Management
  • Friendly, Positive Attitude
  • Teamwork and Collaboration

Timeline

Assistant Manager - Business Development

LDRA Technology
09.2019 - Current

Product Solution Specialist

Opterna
05.2018 - 09.2018

Business Development Executive

Fossilshale Embedded Technologies
01.2013 - 01.2016

Senior Marketing Executive

Tessolve Semiconductors

MBA -

Anna University

Bachelor of Science - Mathematics with Computer Applications

Madurai Kamaraj University
Raja Pandian