VIPIN RATHORE

• Scaled territory revenue by 67% (₹24 Cr → ₹40 Cr) by leading a 50-member team across 12 towns through 15 dealers
• Increased digital-led sales contribution from 12% to 30% by running targeted digital campaigns and enforcing faster turnaround (
• Improved retail enablers significantly: test ride penetration (+300%), manpower capability scores (+50%), fastest customer complaint closure (< 3 days), and consistent mystery audit compliance across 15 dealerships
• Delivered #1 Customer Experience score across India, driving strict process compliance, monitoring, and recognitions
• Enhanced brand presence with 100+ BTL activations, 10+ large-format events, 30+ hoardings, 50+ print ads, while positioning the brand as aspirational through 80+ community rides, 8 Bike Nights, 30 Influencer & 20 Coffee Meets
• Led profitability across 15 Dealers accounts spread across the territory, end to end ownership for driving business
• Maintaining P & L, leading showroom manpower, resolving escalations, optimizing vendor coordination, incentive structure for sales team, maintaining channel hygiene, roll out of digital and training initiatives across the zone
• Expanded market footprint in 12 Royal Enfield/ Yamaha –dominated towns, achieving 7% share for Triumph and increased market share of KTM from 15% to 28% within 12 months
• Outlining market potential and appointing 6 channel partners through dealer scouting, establishing sales points
• Conducted monthly market intelligence & competition tracking (4 brands), sharper targeting of premium customer segments such as working professionals, premium college students through digital and on ground marketing

• Secured 30 Triumph dealership partnerships through strategic ROI-driven pitches, future prospects, brand positioning & insights
• Drove end-to-end process of 70 outlets from dealer appointment to start of retail operations by scouting, assessment & onboarding
• Network Reach in Tier-3 towns by working on 80 Satellite outlets, working cross functionally resulting in 600+ AVPM, (₹144 Cr Rev.)
• Identified 100+ towns where new joint showrooms of KTM & Triumph can be set up by analyzing market trends & business viability
• Coordinated a team of 20 project leads, spread across 8 vendors to achieve on-time completion of showrooms on Pan-India basis
• Implemented streamlined operational processes resulting in a 20% reduction in TAT for showroom setup & 5 % reduction in OpEx

PROJECT-I| Customer Experience & Digital Tools |NPS | 420+ KTM showrooms & 80+ Triumph Outlets

· Improved NPS score of 25 focus showrooms by 20% by solving the major detractor issue of sales interaction, test ride & document

· Designed Triumph Configurator Screen for customizing the bikes at POS; Sales Demo App for explanation of KTM Bikes & Features

· Maximized adoption of Sales Demo App by 20%, addressing end user pain points & aligning the product with their requirement

PROJECT-II| Business Strategy |Reporting to Business Unit President

· Researched premiumization trends across 5 industries, providing strategic insights to the BU President, with a focus on 2W industry

· Identified 5 key reasons of non-sales conversion at Triumph showrooms by drawing an issue tree and providing actionable solution