Summary
Overview
Work History
Education
Languages
Certification
Skills
Work Preference
Swimming
Timeline
Generic
CHETAN PATWAL

CHETAN PATWAL

PRODUCT MANAGER
PUNE,MH

Summary

Technical Product Manager with extensive experience working in MarTech, OTT, BFSI, Telecom, Healthcare, Public sector, and Nutrition industries having significant exposure to managing and implementing CMS projects. Expertise in delivering diverse and complex enterprise solutions, digital transformation, stakeholder management, business analysis, process assessments, fit-gap analysis, and solution designing for clients. Have worked with multi-cultural teams across India, Europe, the US, the UK, and the Middle East. Specialty includes MarTech stack - Adobe AEM CMS, DAM, Analytics, Campaign, Liferay DXP, SharePoint Online, UX/UI Design. He has also successfully completed the ISB Executive Product Management program.

Overview

9
9
years of professional experience
1
1
Certification

Work History

LEAD FUNCTIONAL CONSULTANT

EPAM
Pune, India (Remote)
09.2023 - Current

"Led a successful end-to-end migration from legacy CMSs (Crownpeak and Tridion) to AEM 6.5 for a Fortune 500 credit ratings firm. As a functional consultant, I played a pivotal role in driving the project's success by:

  • Delivering high-quality results: Implementing best practices in functional consulting methodologies and tools.
  • Streamlining processes: Optimizing internal processes and guiding direct reports (BAs and QAs).
  • Collaborating effectively: Fostering strong relationships with stakeholders, including the business, development, and QA teams.
  • Demonstrating technical expertise: Conducting technical interviews, becoming an EPAM-certified technical interviewer, and supporting the team in validations and alignments.
  • Providing exceptional value: Receiving positive feedback from stakeholders and contributing to the growth of EPAM's digital practice.

Key accomplishments included:

  • Migrating critical components (Header, Footer, Containers, Flex Cards, etc.)
  • Implementing integrations (Rollbar, Vidyard, etc.)
  • Configuring complex features (Callout Numbers Tile, Redirect workflows, Product Login, Content Gating, Breadcrumb, Geo-blocking)
  • Owning and delivering functional, design, NFRs, and SEO-based epics and user stories
  • Resolving cross-teams dependencies in SOS or ART Sync calls.
  • Acting as a Scrum Master and supporting the team during Go-Live

TECHNICAL PRODUCT OWNER

TO THE NEW
NOIDA
8 2022 - 09.2023

Project: A leading India's OTT business

  • Owned and prioritized product backlog for an Indian OTT domain client.
  • Oversaw entire product deployments from vision and creation to rollout and delivery; especially, in regards to a complete bespoke CMS solution, Help Center module and MixPanel integration.
  • Managed implementation of new features by outlining plans and specifications such as how, where and when each component would work.
  • Gathered the business requirements and translated them into epics, features and user-stories.
  • Focused on building critical features up front in order to identify constraints and technical challenges.
  • Reviewed/ Updated comprehensive user manuals and additional technical documentation.
  • Analyzed user feedback and implemented changes to product design.
  • Guided teams and refined Agile techniques throughout journey and evolution of delivery cycles, establishing documentation framework to support Agile methodology implementation with Waterfall-centric delivery team.
  • Outlined the TO-BE AEM-based CMS along with the Tech-Arch, and helped the client understand the core benefits of an AEM based CMS in the long run.

TECHNICAL PRODUCT MANAGER

BAJAJ FINSERV
PUNE
03.2022 - 07.2022

Project: In-house AEM DAM project

Sought Leadership’s sponsorship for the project’s kick-off by pitching for the requirement of a digital assets manager (DAM). Presented various as-is workflows of marketing units and the to-be functional and technical architecture diagrams along with several presentations’ artifacts.

Liaised with the Vendor team; provided them more clarity on requirements and solutioning; removed their roadblocks in sprint ceremonies.

▪ Conducted research on several technological elements associated to DAM (e.g., Dynamic Media Vs K-Point comparison, or Adobe DAM vs Creative Suite (an in-house product) Vs Aprimo and OTMM DAMs) quite frequently.

▪ Discovered and analyzed the user-needs and pain-areas through workshops and refined them.

Steered several brainstorming sessions on topics like Taxonomy, Metadata, etc., and prepared functional requirement documentation based on the outcomes.

Prioritized the features on the product map via KANO analysis.

▪ Conducted detailed requirement gathering sessions with the business stakeholders and created 35 user-stories (functional and non-functional) on Azure Board.

Proactive agile collaboration with the Dev, QA, Infra, and security team to reduce rework at a later stage or sprint(s).

▪ Helped the AEM Website team develop features like Barcode scanner, Calculator, etc.

TECHNICAL PRODUCT OWNER

NAGARRO
GURUGRAM
03.2021 - 02.2022

Project: A leading middle-eastern banking client (SharePoint Online)

▪ Determined process automation opportunities by studying business functions, gathering information, and evaluating output requirements

▪ Conducted requirements gathering sessions with stakeholders globally, created business requirements and process assessment documents

▪ Analyzed client’s business requirements and processes through document analysis, interviews, workshops, and workflow analysis

▪ Performed deep dive assessments on Client onboarding AS-IS process for individual and corporate customers, & assessed process complexity

▪ Analyzed the account addition, sub account addition, manager cheque and demand draft, KYC updates, internal portal for legal team modules under the client onboarding process for both retail and corporate customers of the bank

▪ Identified multiple automation opportunities for e-forms, dashboards, role-based access controls, document attachment and version history

▪ Performed functional and technical analysis, process design; advised solution architects, UX/UI designers for solutioning and API integration

▪ Created 90+ user stories and attached on Azure DevOps; Maintained data capture sheets, created workflows on MIRO

▪ Reviewed the DB Modelling sheet prepared by the Tech Architect, the user-stories’ guide and test lists prepared by technical team

Demonstrated company’s credentials and offerings to client through tailored capability presentations, and case studies

  • Supported leadership team with reporting, analysis, and business presentations to inform divisional strategies.

SENIOR BUSINESS ANALYST

ACCENTURE
PUNE
04.2016 - 02.2021

Project 1: Dutch Nutrition & Engineering Client

▪ Worked as Adobe AEM consultant for website creation, content management system (CMS) and campaign management for the client.

▪ Analyzed multiple existing AEM 6.2 custom sites (Nutri-fact, LifesDHA, Meg-3, ArmorNow, Pulse) to migrate them to AEM 6.4

▪ Gathered and analyzed requirements for new AEM 6.4 corporate branding websites (Engineering materials, Paint, Amulix)

▪ Designed and built components, As-is and To-be process flows, templates, dialogs, and workflows in AEM

▪ Owned complex AEM-back-end user-stories (region/ language selector, featured product in navigation, sticky-navigation, swift-type search)

▪ Drafted user stories; conducted sprint planning and prioritization; maintained backlog; raised defects and change requests in JIRA.

▪ Created wireframe design for desktop, iPad, and mobile view for the site; Hands-on experience on testing CSS/ JS extensive based user-stories

Developed prototypes of the screens and led successful workshops to demonstrate future state of the site.

Established priorities and drove accountability for assigned initiatives, providing leadership.

Project 2: US Health Care Client

▪ Managed and gathered requirements for mixed-media-set and spin-set assets for Adobe DAM.

▪ Collaborated with ECM team (3rd party) for successfully delivering the user stories

▪ Consulted AEM back-end based asset-ingestion user-stories and scheduler/multi-threading-based requirements testing and resolved defects

▪ Checked Splunk logs/ Server logs via command-line for assets ingested from the Share-point site to the NAS location

▪ Actively participated in complex discussions and suggested strategies and system improvements to optimize asset management processes

Worked with the team, tracked down any missing elements, necessary documentation, working files, or creative assets

Project 3: Austria Public Sector

▪ Worked for website creation, content management, metadata analysis and generating insights for the client using Liferay

▪ Gathered requirements, conducted fit-gap analysis, managed its traceability and prioritization

▪ Monitored CMS user stories, CM Hub user-stories (analytics-based) and SEO stories (algorithm-based); Created wireframes with Figma

▪ Tested UI-based requirements via Page Ruler Redux; conducted cross-browser testing with BrowserStack and accessibility testing via JAWS

▪ Tested Liferay customization requirements in Public Domain using agile methodologies

▪ Leveraged Tosca for writing manual high-level test cases for testing team and reviewing the test-lists created by testers

Guided and led testing team (of 4 resources) and the Development team (of 15 resources)

Project 4: Italian Telecom client

▪ Completed Siebel CRM, Tibco, Database (BSS) requirements documentation for Order Management module

Performed functional testing, created automation scripts in ATF framework, and obtained business on Siebel CRM and Tibco console

▪ Web service and API Testing on SOAP UI

▪ Go-to SME for Non-Assisted flows (flows involving web services), massive order management flows and fixed line flows (FTTH, FTTC, ADSL)

Actively provided feedback in the retrospective calls.

TECHNICAL SUPPORT ENGINEER

IBM
NOIDA
08.2015 - 03.2016

Project: State Street US – Financial client

▪ Worked as a Technical Support Engineer in GTS division

▪ Installed and configured computer hardware, software, systems, and networks; Planned and conducted scheduled maintenance upgrades

▪ Resolved any customer technical issues through diligent research, reproduction, and troubleshooting leveraging internal technical expertise

▪ Completed several interpersonal communication related training programs.

▪ Responded to support requests from end-users and patiently walked individuals through basic troubleshooting tasks.


Education

Executive Certificate Program, Product Management - Product Management

Indian School of Business

Bachelor of Technology - ELECTRICAL AND ELECTRONICS ENGINEERING

AKGEC Dr. A.P.J. Abdul Kalam Technical University

Higher Secondary Certificate - PCM

Army School Bareilly, U.P.

Secondary School Certificate -

Army School Bareilly

Languages

Hindi
Advanced (C1)
English
Advanced (C1)

Certification

  • Salesforce Certified AI Associate

  • Salesforce Certified Business Analyst

Skills

  • Software Implementation
  • Systems Analysis
  • Team Collaboration
  • Effective Communication
  • Self Motivation
  • Analytical Thinking
  • Written Communication
  • Solution Design
  • Requirements Gathering
  • Content management systems (CMS)
  • Adobe Experience Manager
  • Adobe Analytics
  • Critical Thinking
  • Email campaigns
  • SEO
  • Web Security
  • WCAG accessibility
  • Digital Asset Manager
  • Problem-Solving
  • Salesforce
  • SharePoint Online

Work Preference

Work Type

Full Time

Work Location

Remote

Important To Me

Career advancementFlexible work hoursStock Options / Equity / Profit SharingPaid sick leaveWork from home option

Swimming

I love swimming at my leisure. 

Timeline

LEAD FUNCTIONAL CONSULTANT

EPAM
09.2023 - Current

TECHNICAL PRODUCT MANAGER

BAJAJ FINSERV
03.2022 - 07.2022

TECHNICAL PRODUCT OWNER

NAGARRO
03.2021 - 02.2022

SENIOR BUSINESS ANALYST

ACCENTURE
04.2016 - 02.2021

TECHNICAL SUPPORT ENGINEER

IBM
08.2015 - 03.2016

TECHNICAL PRODUCT OWNER

TO THE NEW
8 2022 - 09.2023

Executive Certificate Program, Product Management - Product Management

Indian School of Business

Bachelor of Technology - ELECTRICAL AND ELECTRONICS ENGINEERING

AKGEC Dr. A.P.J. Abdul Kalam Technical University

Higher Secondary Certificate - PCM

Army School Bareilly, U.P.

Secondary School Certificate -

Army School Bareilly
CHETAN PATWALPRODUCT MANAGER