Technical Product Manager with extensive experience working in MarTech, OTT, BFSI, Telecom, Healthcare, Public sector, and Nutrition industries having significant exposure to managing and implementing CMS projects. Expertise in delivering diverse and complex enterprise solutions, digital transformation, stakeholder management, business analysis, process assessments, fit-gap analysis, and solution designing for clients. Have worked with multi-cultural teams across India, Europe, the US, the UK, and the Middle East. Specialty includes MarTech stack - Adobe AEM CMS, DAM, Analytics, Campaign, Liferay DXP, SharePoint Online, UX/UI Design. He has also successfully completed the ISB Executive Product Management program.
"Led a successful end-to-end migration from legacy CMSs (Crownpeak and Tridion) to AEM 6.5 for a Fortune 500 credit ratings firm. As a functional consultant, I played a pivotal role in driving the project's success by:
Key accomplishments included:
Project: A leading India's OTT business
Project: In-house AEM DAM project
▪ Sought Leadership’s sponsorship for the project’s kick-off by pitching for the requirement of a digital assets manager (DAM). Presented various as-is workflows of marketing units and the to-be functional and technical architecture diagrams along with several presentations’ artifacts.
▪ Liaised with the Vendor team; provided them more clarity on requirements and solutioning; removed their roadblocks in sprint ceremonies.
▪ Conducted research on several technological elements associated to DAM (e.g., Dynamic Media Vs K-Point comparison, or Adobe DAM vs Creative Suite (an in-house product) Vs Aprimo and OTMM DAMs) quite frequently.
▪ Discovered and analyzed the user-needs and pain-areas through workshops and refined them.
▪ Steered several brainstorming sessions on topics like Taxonomy, Metadata, etc., and prepared functional requirement documentation based on the outcomes.
▪ Prioritized the features on the product map via KANO analysis.
▪ Conducted detailed requirement gathering sessions with the business stakeholders and created 35 user-stories (functional and non-functional) on Azure Board.
▪ Proactive agile collaboration with the Dev, QA, Infra, and security team to reduce rework at a later stage or sprint(s).
▪ Helped the AEM Website team develop features like Barcode scanner, Calculator, etc.
Project: A leading middle-eastern banking client (SharePoint Online)
▪ Determined process automation opportunities by studying business functions, gathering information, and evaluating output requirements
▪ Conducted requirements gathering sessions with stakeholders globally, created business requirements and process assessment documents
▪ Analyzed client’s business requirements and processes through document analysis, interviews, workshops, and workflow analysis
▪ Performed deep dive assessments on Client onboarding AS-IS process for individual and corporate customers, & assessed process complexity
▪ Analyzed the account addition, sub account addition, manager cheque and demand draft, KYC updates, internal portal for legal team modules under the client onboarding process for both retail and corporate customers of the bank
▪ Identified multiple automation opportunities for e-forms, dashboards, role-based access controls, document attachment and version history
▪ Performed functional and technical analysis, process design; advised solution architects, UX/UI designers for solutioning and API integration
▪ Created 90+ user stories and attached on Azure DevOps; Maintained data capture sheets, created workflows on MIRO
▪ Reviewed the DB Modelling sheet prepared by the Tech Architect, the user-stories’ guide and test lists prepared by technical team
Demonstrated company’s credentials and offerings to client through tailored capability presentations, and case studies
Project 1: Dutch Nutrition & Engineering Client
▪ Worked as Adobe AEM consultant for website creation, content management system (CMS) and campaign management for the client.
▪ Analyzed multiple existing AEM 6.2 custom sites (Nutri-fact, LifesDHA, Meg-3, ArmorNow, Pulse) to migrate them to AEM 6.4
▪ Gathered and analyzed requirements for new AEM 6.4 corporate branding websites (Engineering materials, Paint, Amulix)
▪ Designed and built components, As-is and To-be process flows, templates, dialogs, and workflows in AEM
▪ Owned complex AEM-back-end user-stories (region/ language selector, featured product in navigation, sticky-navigation, swift-type search)
▪ Drafted user stories; conducted sprint planning and prioritization; maintained backlog; raised defects and change requests in JIRA.
▪ Created wireframe design for desktop, iPad, and mobile view for the site; Hands-on experience on testing CSS/ JS extensive based user-stories
Developed prototypes of the screens and led successful workshops to demonstrate future state of the site.
Established priorities and drove accountability for assigned initiatives, providing leadership.
Project 2: US Health Care Client
▪ Managed and gathered requirements for mixed-media-set and spin-set assets for Adobe DAM.
▪ Collaborated with ECM team (3rd party) for successfully delivering the user stories
▪ Consulted AEM back-end based asset-ingestion user-stories and scheduler/multi-threading-based requirements testing and resolved defects
▪ Checked Splunk logs/ Server logs via command-line for assets ingested from the Share-point site to the NAS location
▪ Actively participated in complex discussions and suggested strategies and system improvements to optimize asset management processes
Worked with the team, tracked down any missing elements, necessary documentation, working files, or creative assets
Project 3: Austria Public Sector
▪ Worked for website creation, content management, metadata analysis and generating insights for the client using Liferay
▪ Gathered requirements, conducted fit-gap analysis, managed its traceability and prioritization
▪ Monitored CMS user stories, CM Hub user-stories (analytics-based) and SEO stories (algorithm-based); Created wireframes with Figma
▪ Tested UI-based requirements via Page Ruler Redux; conducted cross-browser testing with BrowserStack and accessibility testing via JAWS
▪ Tested Liferay customization requirements in Public Domain using agile methodologies
▪ Leveraged Tosca for writing manual high-level test cases for testing team and reviewing the test-lists created by testers
Guided and led testing team (of 4 resources) and the Development team (of 15 resources)
Project 4: Italian Telecom client
▪ Completed Siebel CRM, Tibco, Database (BSS) requirements documentation for Order Management module
▪ Performed functional testing, created automation scripts in ATF framework, and obtained business on Siebel CRM and Tibco console
▪ Web service and API Testing on SOAP UI
▪ Go-to SME for Non-Assisted flows (flows involving web services), massive order management flows and fixed line flows (FTTH, FTTC, ADSL)
Actively provided feedback in the retrospective calls.
Project: State Street US – Financial client
▪ Worked as a Technical Support Engineer in GTS division
▪ Installed and configured computer hardware, software, systems, and networks; Planned and conducted scheduled maintenance upgrades
▪ Resolved any customer technical issues through diligent research, reproduction, and troubleshooting leveraging internal technical expertise
▪ Completed several interpersonal communication related training programs.
▪ Responded to support requests from end-users and patiently walked individuals through basic troubleshooting tasks.
Salesforce Certified AI Associate
Salesforce Certified Business Analyst
I love swimming at my leisure.