Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Interests
Timeline
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Ankita Sengupta

Ankita Sengupta

Advertising Specialist
Hyderabad

Summary

Results-oriented and accomplished advertising professional with solid understanding of Advertising industry and customer habits. Forward-thinking and resourceful with superior work ethic and good leadership, problem-solving and project management abilities.

Accomplished in campaign development, branding strategies and ad management.

Modern Advertising with extensive knowledge of Sponsored campaigns.

Accomplished advertising professional with 3 years of experience driving consumer engagement and enhancing brand image to generate revenue. Led campaigns resulting in positive feedback and exponentially increased interaction from target audience members. Team player with strength in coordinating with colleagues and industry experts to manage successful advertising work.

Overview

9
9
years of professional experience
18
18
years of post-secondary education
3
3
Languages

Work History

Advertising Operations Specialist

Amazon
Hyderabad
05.2021 - Current
  • Built and managed campaigns for traditional display ads, email solicitations, sponsored listings and post-transaction advertising.
  • Worked with product and engineering teams to build accurate physical and in-app ad coverage.
  • Visualized key performance indicators and analytics to assess campaign strengths and weaknesses and identify areas for improvement.
  • Developed and optimized audience-based advertising plans based on company preferences and product audience.
  • Engaged with engineering team to troubleshoot issues with products and maintain transparency with customer base.
  • Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
  • Alerted and contacted customers about account or informational issues to maintain high levels of customer satisfaction.
  • Developed advertising tactics and implemented new solutions for increased brand awareness.

Advertising Support

Amazon
Hyderabad
02.2019 - 04.2021
  • Identified issues, analyzed information and provided solutions to problems.
  • Worked with customers to understand needs and provide excellent service.
  • Exceeded goals through effective task prioritization and great work ethic.
  • Led projects and analyzed data to identify opportunities for improvement.
  • Increased customer satisfaction by resolving issues.
  • Offered friendly and efficient service to customers, handled challenging situations with ease.

Adwords Approval Specialist

Wipro (Google)
Hyderabad
09.2016 - 02.2019
  • Communicating with the clients through mail and handle escalations that are frequent with Ad rejections
  • Address client's inquiries and solving problems through emails.
  • Maintain high-performance metrics such as quality, productivity and first contact resolution.
  • Provide prompt and efficient service to Google clients in North America.

Vendor Management Specialist

Amazon
Hyderabad
02.2018 - 01.2019
  • Negotiated complex vendor agreements and built relationships across multiple commodities.
  • Managed vendor contracts and relationships through collaboration to maximize cost-effectiveness, optimize delivery schedules and maintain service standards.
  • Directed initiatives to automate vendor data and maintain controls to smooth validation and acceptance processes.
  • Assessed vendor services for compliance with company policies.

Escalated Complaints Specialist

Wipro (British Telecom)
Kolkata
06.2015 - 08.2016
  • Responded proactively and positively to rapid change.
  • Promised best prices for customer services and maintained accuracy when determining quotes.
  • Improved sales abilities and product knowledge on continuous basis to provide optimal service and achieve quotas.
  • Developed highly empathetic client relationships and earned reputation for exceeding service standard goals.
  • Delivered excellent customer service, resulting in consistent customer satisfaction rating.
  • Promoted superior experience by addressing customer concerns, demonstrating empathy and resolving problems swiftly.
  • Managed timely and effective replacement of damaged or missing products.
  • Followed up with customers about resolved issues to maintain high standards of customer service.

Senior Associate

Wipro (British Telecom)
Kolkata
06.2014 - 05.2015
  • Worked varied hours to meet seasonal and business needs.
  • Trained and supported new team members, maintaining culture of collaboration.
  • Achieved client satisfaction and loyalty by establishing collaborative relationships, facilitating needs assessment.
  • Identified and resolved complex issues by applying advanced analytical and troubleshooting strategies.
  • Improved customer satisfaction by quickly and effectively addressing inquiries and complaints.
  • Worked with vendors to resolve equipment failures.
  • Greeted customers and offered assistance for increased customer satisfaction.
  • Managed customer relations through communication and helpful interactions.
  • Kept detailed records of daily progress to identify and correct areas needing improvement.

Education

Bachelor of Arts - English Literature

Calcutta University
Kolkata
06.2011 - 06.2014

High School Diploma -

Narmada School
Kolkata
04.2007 - 05.2011

Elementary School -

The Future Foundation School
Kolkata
04.1996 - 03.2007

Skills

    Digital marketing proficiency

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Accomplishments

  • Documented and resolved complicated cases which led to escalations.
  • Achieved highest level of recognition by completing escalated cases with accuracy and efficiency.
  • Collaborated with Managers in the development of Sev2 projects.
  • Mentored team of 20 staff members.

Additional Information

Trained on:

- Sponsored Products.
- Sponsored Brands.
- Sponsored Display.

- Demand Side Platform.
- Stores.
- Posts.
- Amazon Attribution.

Interests

Volunteer work

Travelling

Exploring new food joints

Community involvement

Reading

Interior decorating for friends and family

Timeline

Advertising Operations Specialist

Amazon
05.2021 - Current

Advertising Support

Amazon
02.2019 - 04.2021

Vendor Management Specialist

Amazon
02.2018 - 01.2019

Adwords Approval Specialist

Wipro (Google)
09.2016 - 02.2019

Escalated Complaints Specialist

Wipro (British Telecom)
06.2015 - 08.2016

Senior Associate

Wipro (British Telecom)
06.2014 - 05.2015

Bachelor of Arts - English Literature

Calcutta University
06.2011 - 06.2014

High School Diploma -

Narmada School
04.2007 - 05.2011

Elementary School -

The Future Foundation School
04.1996 - 03.2007
Ankita SenguptaAdvertising Specialist