Priyanka Tiwari
Digital Marketing Manager
Gurgaon
Summary
Results-driven Digital Marketing Manager with over 10 years of experience in developing and executing innovative digital marketing strategies that drive business growth and enhance brand presence. Proven track record in leveraging data-driven insights, cross-channel marketing campaigns, and advanced tools to optimize customer acquisition, retention, and engagement.
Lean Six Sigma Certified & Skilled in crafting and implementing digital marketing strategies that boost brand visibility, lead generation, and revenue. Proven ability to work with cross-functional teams to ensure marketing strategies meet organizational objectives. Adept at developing and managing projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.
Overview
11
11
years of professional experience
2011
2011
years of post-secondary education
2
2
Languages
Work History
Assistant Manager- Marketing
WNS Global Services
09.2020 - Current
- Managing team & Responsible for team deliverables (primary KPI Metrics like Revenue etc.)
- Assisting team in optimizing Google search, display, app & video campaigns
- Measuring and reporting performance of all Google ads campaigns, and assess against goals (ROI and KPIs)
- Creating weekly & quarterly business reviews presentations
- Working on different projects & data reports (Google Analytics, Excel) to improve operations efficiency & team productivity
- Responsible for creating aligned Quality Framework along with the understanding Voice of Business and Voice of Customer
- Responsible for auditing the cases and sharing the feedback for the aligned team to ensure adherence of Compliance & Customer Service Guidelines agreed between operations/clients
Campaign Specialist
TELEPERFORMANCE (Onsite - Google)
12.2017 - 01.2020
- Handled Google ads clients & Creating PPC campaigns for their businesses
- Optimized search, display, video, universal app & shopping campaigns that increased new client acquisition and goal conversion rate by 50%
- Determined appropriate bidding strategy, keywords & strategy to deliver best conversions & ROI
- Managed more than 400 clients website campaigns & delivered results as per their marketing Goals
- Clarified customer issues regarding Google ads and determined root cause of problems to resolve product or service complaints
- Supervised effective implementation of marketing campaigns, recommend changes and modifications to various campaign data
- Created detailed monthly reports on progress for clients and provided client consultations to educate client on marketing strategies
Digital Marketing Research Specialist
Bainxl Services India Pvt. Ltd.
05.2017 - 12.2017
- Conducted market research analysis to identify buyer personas, market opportunities and competitor performance
- Created ongoing strategies and executed social media campaigns (social contests, promotions and discount offers) through email marketing, paid advertising and blogger outreach
- Tracked effectiveness of social media campaigns by analysing growth of reach, and sales through Google Analytics and other social media analysis tools
- Developed comprehensive on-site and off-site SEO recommendations by performing thorough research on keyword, competitive and market analysis, technical SEO reviews, content audits, and inbound link analysis
- Created social paid campaigns for getting better performance
- Increased conversions by 15% from paid sources
- Enhanced conversion rates by 12% via A/B testing landing pages for a better performing conversion funnel
Assistant Manager Digital Marketing
DUCERE TECHNOLOGIES
06.2016 - 03.2017
- Managed and was in charge of web presence, including but not limited to accounts on various social media platforms, such as YouTube, Facebook, and LinkedIn
- Developed and implemented data-driven strategies for interactive marketing campaigns which significantly increased brand awareness in the market
- Identified new digital channels and performed a detailed market analysis
- Monitored and analysed the performance of the campaigns and conducted monthly reports through Google analytics/adobe analytics
- Pro-actively participated in weekly team meetings with managers and was responsible for the allocation of the advertising budget
- Developed a new content strategy and provided continuous feedback to the managers and web development team
- Significantly increased conversions from 2% to 5% in 2017
Associate DMS
PENNYWISE SOLUTIONS PVT. LTD>
05.2014 - 06.2016
- Performing keyword research, competitive and market analysis, and technical SEO reviews
- Presenting findings to clients
- Created and implemented detailed off-site marketing plans including, but not limited to, backlinking, press releases, blogger outreach, and social media optimization
- Creating branded social media profiles and engaged targeted audience through blogs, Facebook, Twitter, and other social media platforms
- Drove all digital marketing tactics, which include email marketing, landing pages, SEO/SEM, paid search, banner placement, analytic tagging, mobile optimization, and social components
- Creation of monthly SEO reports notifying clients of site traffic, goals, and other KPIs as well as health of SEO campaign and upcoming projects plans
- Created detailed reports through Google analytics & adobe analytics and presented them to clients
- Preparing marketing proposals for prospective clients & attended client pitch meetings
Education
Bachelor of Engineering - Computer Science
GLOBUS ENGINEERING COLLEGE
Skills
SEO/SEM
Facebook Ads
Google Analytics
Email Marketing
Google Ads (PPC)
LinkedIn Ads
Problem-solving
Marketing Strategy
Media Plan
Timeline
Assistant Manager- Marketing
WNS Global Services
09.2020 - Current
Campaign Specialist
TELEPERFORMANCE (Onsite - Google)
12.2017 - 01.2020
Digital Marketing Research Specialist
Bainxl Services India Pvt. Ltd.
05.2017 - 12.2017
Assistant Manager Digital Marketing
DUCERE TECHNOLOGIES
06.2016 - 03.2017
Associate DMS
PENNYWISE SOLUTIONS PVT. LTD>
05.2014 - 06.2016
Bachelor of Engineering - Computer Science
GLOBUS ENGINEERING COLLEGE
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