Hi, I’m
Parthajit Gogoi
Bengaluru
Summary
Dynamic and results-driven Key Account Manager with 7+ years of professional experience into Retail and E-Commerce.
Overview
9
years of professional experience
Work History
FLIPKART
Senior Key Account Manager
06.2023 - Current
Job overview
- Managing a portfolio of 50 high-value accounts for Lifestyle - Apparels, achieving 120% revenue growth over 6-8 months.
- Developed and executed account strategies that aligned with client's business goals and enhanced their e-commerce performance through ongoing trends and bringing new selections.
- Helping the sellers understand their sales with respect to Regional Utilization and helping them onboard for warehouses in different zones (North, South, East and West) in order to increase the speed of delivery and assured products.
- Creating and strategizing AD Campaigns on selected listings to increase visibility and ROI.
- Strategizing prices and discounts for events through PI (Pricing Index) and CI (Competitive Index).
- Collaborated with cross-functional teams, including marketing, product, and logistics, to deliver tailored solutions and drive client success.
- Using Power BI to analyze sales data and market trends to provide actionable insights and recommendations to clients.
- Utilized CRM software to track client interactions, manage leads, and streamline communication.
- Negotiated and closed deals, resulting in 150% increase in annual revenue.
- Conducted regular client reviews, follow-ups and feedback sessions to ensure satisfaction and address any concerns as soon as possible.
FLIPKART
Account Manager - AD Sales / Monetization
07.2022 - 06.2023
Job overview
- Working with the niche accounts dealing into Fast Moving Consumer Goods, Automotive Accessories and Home Improvement through PLA (Product Listing Ads) and PCA (Product Contextual Ads - Banner Ads) Advertisements
- Helping to increase seller's visibility on the platform through CPC (Cost Per Click) and ROI campaigns and increasing their monthly GMV by at least 30%
- Analyzing CTR (Click Through Rate) and CVR (Conversion Ratio) for further optimization of the campaigns on different placements like the Home Page, Top of Search, Rest of Search, Top of Browse, Rest of Browse and Product Page
- Evaluating the Placement Performance Report for the campaigns created and suggesting for appropriate biddings
- Educating the sellers regarding the conversion ratio of the listings and assisting them to create result-oriented campaigns
Vedantu Innovations Pvt. Ltd.
Senior Executive - Operations (Digital Marketing)
03.2019 - 05.2022
Job overview
- Responsible for sales and marketing for different courses from Classes 8th standard to JEE crash courses through cold callings
- As a Relationship Manager, engaging with student's requirements and making positive prospects
- Also responsible for generating leads through different Telegram channels and keeping up a regular follow-up with all the positive prospects
- Responsible for primary SPOC for any kinds of doubts or issues faced after subscription
- Helped in retaining the former students for the next academic year through continuous updates and changes made in the courses for the ease of learning
- Managing the AWS S3 bucket and storing the session PDFs for all 13 YouTube channels into different folders for a better understanding
- Organizing the details of each Freelancer and uploading it on the AWS (Amazon Web Services) Frequently engaging with the Freelancers for any queries and filtering out the SPAM
- Responsible for classes 11, 12 and the Dropper Section in the App (Vedantu student's App)
- Extracting the links of the recorded sessions and uploading it into vimeo.com to obtain the vimeo links for the Vedantu App
- Creating daily quizzes on different themes for the classes 11, 12 & Dropper Section to increase the engagement in the Vedantu App
- Strategizing the arrangements and organizing the carousels in order to get a better view of the Home Feed in the Vedantu App
FLIPKART
Relationship Executive
02.2018 - 03.2019
Job overview
- Working for Flipkart process in Aegis
- Responsible for Business to Business Development with all India Sellers with Bronze, Silver and Gold Tier involved with Flipkart
- Responsible for managing 30 Top Seller Accounts involved with Flipkart
- Managed the top sellers into electronics dealing in JBL, Zebronics, Microsoft and Sony from North India region
- Helping out the sellers with the GSTs for other states for multi-city businesses
- Helped the sellers to grow their business in multiple cities through Flipkart Fulfilment Process
- Understanding the market scenarios and providing solutions to sellers
- Also suggested the sellers in building their own warehouses (SMART FULFILLMENT) as compared to the Flipkart warehouse
- Looking into the economic growth of the sellers' half-yearly reports with regards to several events organized by Flipkart and submitting them to the Senior Management
BYJU's
Business Development Associate
01.2016 - 01.2017
Job overview
- Responsible for sales and marketing through Cold calling
- Understanding customer's requirements and making positive prospects
- Helped in generating leads in a Team through an offline Aptitude test organized by Byju's along with the Times of India
- Keeping a regular follow-up with the potential clients/customers
- Assisted BYJU's TOI (Times Of India) campaign in Kranti Veera Stadium, Bangalore
- Performed a high number of cold calls to develop leads and business opportunities
Education
Sikkim Manipal Institute of Technology
B.Tech/B.E.
01.2016
Skills
- Customer Account Management
- Market Trends
- E-Commerce
- Marketing
- Communication Skills
- Customer Relationship Management
- Sales
- Strategic Thinking
- Digital Marketing
- Advertising Sales
- Business Development
- Negotiation Skills
- Advertising Campaigns
- Knowledge of Campaigns
- Team Management
- Relationship management
- Industry expertise
- Account retention
Timeline
Senior Key Account Manager
FLIPKART
06.2023 - Current
Account Manager - AD Sales / Monetization
FLIPKART
07.2022 - 06.2023
Senior Executive - Operations (Digital Marketing)
Vedantu Innovations Pvt. Ltd.
03.2019 - 05.2022
Relationship Executive
FLIPKART
02.2018 - 03.2019
Business Development Associate
BYJU's
01.2016 - 01.2017
Sikkim Manipal Institute of Technology
B.Tech/B.E.
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