Amritha C

Leading and guiding a team of writers to create customer-centric content aimed at enhancing customer experience and strengthening the support brand of the organization.

Taking intelligent risks and making data-driven decisions, coupled with a deep understanding of the product and the voices of customers, to provide solutions and education through content.

Creating quarterly content charters & strategies in alignment with the organisational goals.

Ideated and created content strategies for global content projects that helped improve the overall user experience.

Collaborated with support representatives to understand specific customer needs, and implemented strategies to bridge gaps in content.

Documented end-user guides, manuals, and release notes as per product release timelines.

Proofread/reviewed content written by colleagues for functional accuracy and language consistency.

Created blogs, engaging webinar abstracts, e-mail campaigns, and online banner content.

Wrote and reviewed articles published on various forums such as company website, event websites, external publications, and so on. Managed daily work assignments and timelines for team members. Collaborated with the design team to meet all design requirements from a documentation point of view.

Understood the release backlog, identified documentation-relevant topics, and assessed the necessary documentation effort.

Reviewed User Interface (UI) texts and defined context-sensitive help. Developed documents that are helpful, accurate, and easily accessible to the intended audience.

Understood the workings of the agile methodology, and contributed to the system in a way that best improves the efficiency of the team as a whole.

Created all external and internal communication to students, faculty, hiring organizations, and the university.

Developed marketing collateral for advertisements, articles and advertorials, promoting the courses offered and the institution itself.

Researched, planned, scripted, and executed feature shows on an array of topics ranging from politics and crime to entertainment.

Created scripts/packages for important prime time news segments.