Abhimanyu Jadhavrao

Performance Marketing:

• Spearheaded end-to-end performance marketing campaigns across multiple channels (paid search, display, social media, etc.) to drive user acquisition and revenue growth.
• Optimized campaigns for maximum ROAS (Return on Ad Spend) and achieved 10% increase in marketing-generated revenue.
• Conducted in-depth channel analysis, budget allocation, and bid optimization to maximize campaign performance and profitability.
• Leveraged data-driven insights and A/B testing to continuously improve campaign strategies and creatives.

Retention Marketing:

• Developed and executed customer retention strategies to improve customer lifetime value (CLV) and reduce churn.
• Implemented targeted email campaigns, personalized offers, and loyalty programs, resulting in a X% increase in customer retention rate.
• Analyzed customer behavior data and created predictive models to identify high-risk customers and implement proactive retention efforts.

SEO and Content Creation:

• Developed and executed comprehensive SEO strategies to improve organic search visibility and drive quality traffic to the website.
• Conducted keyword research, on-page optimization, and link-building activities, resulting in a X% increase in organic search traffic.
• Created engaging and SEO-optimized content (blog posts, articles, guides) to establish thought leadership and attract targeted audiences.
• Collaborated with cross-functional teams to ensure consistent messaging and branding across all content assets.

Funnel Analysis:

• Conducted in-depth funnel analysis to identify bottlenecks, drop-off points, and optimization opportunities across the customer journey.
• Implemented conversion rate optimization (CRO) techniques, such as A/B testing, personalization, and user experience improvements, resulting in a X% increase in conversion rates.
• Analyzed user behavior data and heatmaps to gain insights into user interactions and identify areas for improvement.

P&L Discussion and Revenue Achievement:

• Actively participated in P&L (Profit and Loss) discussions, providing data-driven insights and recommendations to optimize marketing spend and maximize profitability.
• Collaborated with cross-functional teams to align marketing strategies with overall business objectives and revenue targets.
• Achieved X% year-over-year growth in marketing-generated revenue while maintaining a target Average Order Profit (AOP) of X%.
• Continuously monitored and reported on key performance metrics, such as ROAS, CLV, CAC (Customer Acquisition Cost), and AOP, to ensure alignment with business goals.

• I have been assigned the Domestic & International Markets ( US/CA/MENA/APAC/Europe) to improve efficiency and drive qualified leads through the paid platform
• ( Facebook/Google/ Linked-In/Affiliate / Retention platforms) - Ensure calls connected % and avg call time spent are maintained as per industry standards to drive maximum revenue - Drive 10% incremental prospects and opportunity leads - Driving 15% incremental revenue MOM, by taking conversion rate and CAC as a decision-maker to identify profitable platforms - Managing marketing spends of 1.3 M $ and scaling each month - Taking care of the entire automation on LeadSquared for email campaigns for reactivation leads - Hands-on Exp in Zapier for leads integration into the CRM - Focusing on Enhanced conversion / S2S integration / CAPI integration for better signals into paid platforms - Integration of custom HTML pixel on FB to track and optimize campaigns on a new objective - Experimenting with creatives and different communication strategies to drive lower CPL and higher conversion rate - Creating custom landing pages to experiment and drive quality traffic - Work closely with the SEO team to understand keywords and use them efficiently for Google and landing page content -Managing a team of 10 and reporting directly to the growth head - On-boarded affiliates to drive additional leads to keep the pipeline active -Working closely with Katrix / Kaleyra for SMS retention purposes.

• Leading the performance marketing team for the USA & Canada market

• Managed the USA market performance marketing team

• Managed the performance marketing team and reported directly to the co-founders
• Setting up Google ad-words/FB/IG/Bing (Conversion, traffic & Engagement) campaigns from scratch with revenue-focused strategy
• Analyzing Data and driving insights from GA
• Started YouTube (Branding & re-marketing), Display (Generate leads & traffic)
• GSP (Reach customers on email-mobile) campaigns for branding and reach new audience purpose
• Planning, Initiating, Delivering results ( Sales/Leads/Reach/Engagement) on platforms like Times Internet Colombia(CPC), Taboola (CPC), Snapchat, OTT (Hotstar, Zee5, Sony Liv) (CPV), Email Marketing (Affiliate)(CPL), Mcanvas & Zapr( Programmatic) (CPV) , Quora Ads , Criteo (Re-marketing platform) Direct buys on
• Times of India & ET now, Inshorts (CPM), LinkedIn (CPL) , Twitter (Engagement) Etc
• SEO planning & implementation with the team
• Setting up successful Influencer Marketing campaigns with an objective to improve reach and brand awareness
• Content plan & Creative suggestion (Organic & Paid )
• Collaboration with brands with mutual benefit
• Barter products for Traditional Media( Print & Radio)
• Strong networking skills to keep a tap of the ever-evolving digital world
• Setting up new events and goals for better optimization of campaigns (Google
• Tags )

• Managed Jet Airways - Handled Paid Platforms & SEO with EveryMondo agency based in USA - Handled ICICI Bank

• Focused on acquiring new clients and involved in making media plans/pitches for paid media for all new and existing brands - Managed FB/Google extensively for all clients

• Handled performance marketing for Adidas and ICICI Pru

• Built first social messaging app to have location-based chatting launched in India - Build an adverse revenue-building model to achieve download targets and maintenance cost - Unable to raise funds for marketing

• Drive engaging content on social pages
• Build content strategy focusing on user engagement on the website and social pages