Summary
Overview
Work History
Education
Skills
Certification
Languages
Personal Information
Timeline
Generic

Nishant Lal

Mumbai

Summary

Strategic product leader with 13+ years of experience spearheading digital transformation for leading consumer-facing digital platforms of leading financial institutions. Adept at launching 0-to-1 product and driving user growth through data, technology and user experience with strong grounding in core banking systems. Seeking opportunities to build and grow next-gen digital platform.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Head of Product

Neo Finity
12.2024 - Current
  • Defined vision and direction for the product roadmap over a 5-year horizon, aligning with business goals, evolving fintech trends and user needs across lending, savings, and payments.
  • Drove product strategy from the front — translating market gaps and user needs into clear priorities, and leading GTM planning across multiple verticals.
  • Shaped the product narrative in collaboration with founders and marketing — positioning the company as a credible, investor-ready fintech brand.
  • Owned business metrics end-to-end — defined KPIs, tracked performance rigorously, and ensured product delivery aligned with topline and bottomline outcomes.
  • Built and led a high-performing product org — scaled a team of PMs, designers, and engineers, instilling strong ownership, clarity, and speed in execution.
  • Acted as a key voice in leadership forums, aligning product decisions with business, compliance, growth, and investor expectations.
  • Led competitive benchmarking and user research efforts — keeping our product ahead of the curve in experience, compliance-readiness, and feature innovation.
  • Championed AI-led personalization and automation initiatives to deepen engagement, improve scalability, and drive differentiated user journeys.
  • Owned the user funnel from discovery to activation, working with data and design teams to improve every stage of the customer lifecycle.
  • Forged strategic partnerships (PPI issuer, Payment gateways, gold platforms, NBFCs) to expand our offerings and create new monetization streams.


Senior Product Manager – Product Development & Growth Leadership

Aditya Birla Capital Digital Limited
06.2023 - 10.2024
  • Played a pivotal role in product conceptualization, customer value proposition design, and brand storytelling for a 0-to-1 business as part of the founding team at Aditya Birla Capital Digital (ABCD).
  • Defined and executed a comprehensive digital channel strategy across mobile app, website, and conversational interfaces, ensuring a seamless user experience and engagement.
  • Spearheaded the onboarding and implementation of analytics tools (Mixpanel, GA4) across 5,000+ mobile app screens and 300+ web screens, enabling data-driven decision-making.
  • Conceptualized and deployed key user journeys (onboarding, location-based utilities, homepage optimization, referrals, and user identification) to enhance customer experience.
  • Delivered an end-to-end deposit marketplace on the ABCD Super App, bridging critical resource gaps and ensuring timely execution.
  • Implementation of Salesforce as a lead management solution.

Chief Manager – Digital Products (Savings Account & Deposits)

ICICI Bank
01.2020 - 06.2023
  • Defined and executed a customer-centric product roadmap, aligning with user needs, market trends, and competitive offerings.
  • Led agile product development, collaborating with cross-functional teams to ensure seamless execution.
  • Conducting feasibility and merit analysis of a solution with understanding of Core banking and other enterprise applications – Finnacle, Finnacle, Finone, iLens, Lentra, MS Dynamics.
  • Spearheaded IT system planning and solution design with reference to finnacle and other enterprise applications, working with UI/UX, API workflow, integrations, and data storage teams.
  • Managed UI/UX strategy, overseeing design agencies to deliver customer-first digital experiences.
  • Owned end-to-end product lifecycle management, ensuring continuous innovation and optimization.
  • Developed business intelligence dashboards to track product performance, adoption, and user engagement.
  • Built a comprehensive API Suite, enabling deep integration with Neo-Banking & FinTech partners.

Digital Product Manager, Online Investment

Axis Bank
05.2017 - 09.2019
  • Managing Product roadmap for online investment product.
  • Carrying required modifications in core banking system – Finnacle, to deliver desired front end experience.
  • Understanding user behaviour and ensuring UI/UX is aligned to the same.
  • Understanding platform and web analytics data to personalize the product and campaigns for each segment.
  • Complete ownership of communication strategy for Online investments platform.
  • Managing campaigns on e-mail, SMS, Paid search, and Facebook.
  • Managing customer lifecycle management for conversion optimization.
  • End to end ownership for requirements with IT and other stakeholders so that the project is completed within agreed timelines.
  • Managing continuous quality testing to ensure that the platform is bug free.
  • Ensuring the connected processes are aligned to our platform.
  • Managing internal stakeholders and vendors.
  • Monitoring competition and industry trends to identify opportunities for improvement.

Deputy Manager Digitization Initiatives

HDFC Standard Life Insurance
11.2014 - 05.2017

Sales Manager Bancassurance

ICICI Lombard GIC Ltd.
07.2013 - 11.2014

Drive Test Engineer- RF Projects

High Beam Technologies Private Limited
06.2009 - 05.2011

Education

MBA -

SIBM Bangalore
01.2013

B. E - ECE

North Maharashtra University
01.2009

Skills

  • Product Leadership
  • Strategic Planning
  • Growth Strategy
  • Analytics
  • Martech
  • AI Solutions Architect
  • UI/UX - Web, Mobile & Conversational interface
  • Analytics
  • Project Management
  • Team Management
  • Business Analysis and User Research

Certification

  • Certified AI Solutions Architect by Benchmark Six Sigma
  • Certified AI Requirement Specialist by Benchmark Six Sigma
  • Usability Foundations
  • Designing for web and mobile
  • Creating effective user experience
  • Google Analytics (Advanced)
  • Google Adwords
  • Digital Marketing Fundamentals - Google
  • Python for Data Science and AI – Certified by IBM and Coursera

Languages

English
Hindi

Personal Information

  • Title: Digital Transformation & Product Growth Leader
  • Date of Birth: 09/24/87

Timeline

Head of Product

Neo Finity
12.2024 - Current

Senior Product Manager – Product Development & Growth Leadership

Aditya Birla Capital Digital Limited
06.2023 - 10.2024

Chief Manager – Digital Products (Savings Account & Deposits)

ICICI Bank
01.2020 - 06.2023

Digital Product Manager, Online Investment

Axis Bank
05.2017 - 09.2019

Deputy Manager Digitization Initiatives

HDFC Standard Life Insurance
11.2014 - 05.2017

Sales Manager Bancassurance

ICICI Lombard GIC Ltd.
07.2013 - 11.2014

Drive Test Engineer- RF Projects

High Beam Technologies Private Limited
06.2009 - 05.2011

B. E - ECE

North Maharashtra University

MBA -

SIBM Bangalore

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Nishant Lal