Summary
Overview
Work History
Education
Skills
Timeline
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Tenzin Lekmay

Whitefield, Bengaluru

Summary

Senior Process Executive with 4+ years of experience in digital marketing and advertising. Proven track record as a media buyer for renowned brands including Noise, Boat, Samsung, Harper Collins, and Penguin. Achieved significant sales growth, including a 5x increase on Prime Day and generating over 24 crore INR in sales during Amazon's Great Indian Festival. Expertise in optimizing campaigns and leading teams, consistently contributing to advertising strategies.

Overview

4
4
years of professional experience

Work History

Sr. Process Executive

Cognizant
07.2023 - Current
  • Manage campaigns for over 35 brands with a monthly ad spend of 5 crore INR, generating over 24 crore INR in sales during the Amazon Great Indian Festival
  • Collaborate with brands like HarperCollins, Penguin, Jockey, Arihant, and Disha
  • Trained junior team members in technical skills and industry best practices, fostering a culture of learning and growth.
  • Lead a team of 7 in the Media Category and Toys segment, focusing on optimizing campaigns and driving sales growth
  • Use data-driven insights and A/B testing to improve campaign performance
  • Achieved 5x sales growth during a 2-day Prime Day sale
  • Received recognition from Penguin India and Physics Wallah.

Sr. Ad Analyst (Amazon Seller)

Tech Mahindra
11.2022 - 07.2023
  • Managed campaigns for 120 Amazon sellers, improving click-through and conversion rates, leading to an average revenue growth of 15% each month
  • Trained over 20 associates on best practices for Amazon Ads
  • Coordinated successful campaigns for top brands such as Skippi and Rialto.
  • Increased efficiency by streamlining data analysis processes and implementing automation tools.
  • Streamlined reporting procedures by creating user-friendly dashboards for easy access to key performance indicators.

Ad Operation Associate

Flipkart Internet Private Limited
08.2022 - 10.2022
  • Managed ad campaigns for brands like Noise, Boat, and Samsung during the Big Billion Day Sale.
  • Increasing click-through rates by 50% and overall sales by 25%
  • Developed effective ad campaign strategies for various Target Audience.
  • Analyzed customer data to identify trends and anticipate customer needs.

Junior Digital Marketing Manager

Masira Digital Marketing
05.2020 - 07.2022
  • Created digital marketing plans for 15 clients, resulting in a 40% increase in online sales
  • Launched successful social media campaigns for 8 clients, achieving an average 75%increase in brand awareness and customer acquisition.
  • Boosted brand awareness through the creation of engaging social media campaigns.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.

Education

Bachelor of Business Administration (BBA) - Marketing

Madras Christian College
Chennai
2021

Higher Education - Humanities

Paonta Sahib
Himachal
2017

Skills

  • Technical Skills:
  • Amazon Ads, Flipkart Ads, Google Ads, Amazon DSP, Walmart Ads, Programmatic ads
  • Marketing Tools: SEO, UX/UI Design
  • Soft Skills: Team Leadership, Data Analysis, Communication, Problem-Solving

Timeline

Sr. Process Executive

Cognizant
07.2023 - Current

Sr. Ad Analyst (Amazon Seller)

Tech Mahindra
11.2022 - 07.2023

Ad Operation Associate

Flipkart Internet Private Limited
08.2022 - 10.2022

Junior Digital Marketing Manager

Masira Digital Marketing
05.2020 - 07.2022

Bachelor of Business Administration (BBA) - Marketing

Madras Christian College

Higher Education - Humanities

Paonta Sahib

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Tenzin Lekmay