Hi, I’m
SANJAY KUMAR
Product Marketer
Bengaluru,Karnataka
Summary
Product marketing executive with 1 year of experience in the field, dedicated to driving business growth through effective marketing strategies and customer-centric approaches. Currently, I am actively curating skills and knowledge to transition into an Associate Product Manager role. Strong understanding of market dynamics, consumer behavior, and the competitive landscape, with a proven track record of delivering successful marketing campaigns and initiatives. With a strong foundation in product marketing and a clear focus on transitioning into an Associate Product Manager role, I am poised to leverage my skills, experience, and passion for product management to drive successful product development, launch, and growth strategies. Committed to delivering value to customers and contributing to the overall success of the organization, I am eager to take on new responsibilities and make a meaningful impact in the product management domain.
Overview
3
years of professional experience
5
years of post-secondary education
Work History
Lumos LearningBengaluru , Karnataka
Product Marketing Executive
2022.08 - Current (2 years & 11 months)
Job overview
- Update reports on Google Data Studio
- Create Email campaigns on MailChimp and SendinBlue to improve organic sales by 20%.
- Run and optimize campaigns on Amazon and Google Platforms to improve Sales by 35% and Lead generation by 20%.
- Identify key issues faced by the customers and raise tickets with the respective teams to resolve those issues.
- Directed sales activities, analyzed market segment buying trends, and tracked business and consumer preferences, leading to a 35% sales increase for the employer.
- Analyzed demand generation campaign performance, targeting key performance indicators to build and refine approaches to optimizing receptivity and interaction in target markets.
- Collaborated with other departments to coordinate strategic product development and marketing activities.
- Interviewed and hired talented individuals to add value to the marketing team.
- Conducted research to determine ideal markets for products and services.
- Delivered marketing strategy updates to upper-level management.
- Collected and analyzed market research data for use in forecasting.
- Handle Stripe Platforms to assist customers with payment-related assistance like Disputes, Refunds, etc.
- Analyzed market trends, competitor habits, and sales performance to make product recommendations.
- Developed product stories and points of sale to improve product value and increase profits.
- Created and managed social media campaigns to increase brand engagement.
TrempplinBengaluru , Karnataka
Digital Marketing Intern
2020.11 - 2021.02 (3 months)
Job overview
- Generated leads for link-building outreach for the company's clients
- Worked with different marketing departments to learn about various types of online marketing
- Mentored by SEO and Google Ads experts.
- Wrote Blogs to generate Organic traffic.
Education
PES UNIVERSITYBengaluru
MBA from Marketing
2019.09 - 2021.11 (2 years & 2 months)
University Overview
GPA: 7.84
- Research Project: How digitalization is impacting small scale industries, Digitalization have Massively and Positively impact the Small scale industries make the flow of transaction for centralized and fool proof.
- Thesis: Study on impact of Brand Ambassadors on Consumer behavior in the Sports goods category
Surana College Bengaluru
Bachelor of Commerce from Finance
2016.07 - 2019.06 (2 years & 11 months)
Skills
- Active listening skills
- Communication skills
- Interpersonal skills
- Leadership skills
- Management skills
- Customer Retention Strategies
- Customer Buying Habits
- Brand Messaging
- Customer Preferences
- Industry Trends
- Brand Development
- Google Analytics
- Marketing Campaign Strategy
- Competitive Research
- Microsoft Office
- Marketing Analytics
- Marketing and Advertising
- Google Ads
- Amazon Marketplace
- Advertising Campaigns
- Google AdWords
Timeline
Product Marketing Executive
Lumos Learning
2022.08 - Current (2 years & 11 months)
Digital Marketing Intern
Trempplin
2020.11 - 2021.02 (3 months)
PES UNIVERSITY
MBA from Marketing
2019.09 - 2021.11 (2 years & 2 months)
Surana College
Bachelor of Commerce from Finance
2016.07 - 2019.06 (2 years & 11 months)
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