Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Languages
Affiliations
Accomplishments
Languages
Certification
Timeline
Generic

Shunakshi Jaiman

Mumbai

Summary

I am a marketing manager with a master's degree in mechatronics and a PG certification in digital marketing and communication; Branding & PR from MICA, the school of ideas. I have developed and executed marketing strategies for various companies and MNCs, such as Swiggy, Protinex, and Rupee Circle, using Google Ads, Facebook Campaigns.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Marketing Manager

Automatic Electric Limited
Mumbai
09.2018 - 03.2023
  • Developed and implemented comprehensive digital marketing campaigns to improve brand recognition and increase website traffic.
  • Created content for email newsletters, webinars, blogs, and social media accounts to engage customers.
  • Implemented automated processes for tracking and analyzing customer behavior data across multiple channels.
  • Designed creative strategies to optimize customer engagement through various online channels such as Facebook Ads, Google Ads, Instagram Ads.
  • Collaborated with sales team to develop effective lead generation tactics via online channels.
  • Analyzed data from SEO and SEM, Google Analytics, and other sources to measure the effectiveness of digital marketing initiatives.
  • Tracked and reported on KPIs for marketing efforts directly to General manager of the company.

Digital Marketing Executive

Automatic Electric Limited
Mumbai
02.2018 - 08.2018
  • Analyzed customer feedback from various sources to improve user experience.
  • Tracked competitors' activities in order to stay ahead of the competition in terms of innovations in the field of digital marketing.
  • Worked closely with clients in order to understand their needs and develop tailored solutions accordingly.

Digital Marketing Strategist

Zouk
Mumbai
04.2017 - 06.2017

Conducted market research projects to identify potential customer segments and target markets.

  • Optimized search engine visibility through SEO best practices.
  • Produced monthly reports analyzing key metrics such as website traffic, lead generation, ROI.

B2B Sales Intern

Krones AG
Banglore
07.2015 - 06.2016
  • Bottling manufacturing firm for Coca-cola and Pepsi
  • Conducted sales presentations to potential customers on product features and benefits.
  • Analyzed data from CRM software systems in order to track performance metrics such as win and loss ratios, close rate percentages.

Education

PG Certification - Digital Marketing & Communication; Branding & PR

MICA - Upgrad
02-2022

M.tech - Mechatronics Engineering

VIT, Vellore
06.2016

Skills

  • Brand relationship management
  • Brand research
  • Creating & Executing marketing plan
  • Marketing presentations
  • Marketing SOP Creation
  • Promotions Planning

Personal Information

Title: Marketing Manager

Languages

  • English, Professional Working Proficiency
  • Hindi, Full Professional Proficiency

Affiliations

Searching online trends, immersing in digital vortex to pick the latest and top marketing formulas working around and updated with the digital trends for brands is a leisure and breathing space for me.

Accomplishments

    -> Awarded highest marks in case study for Protinex and appreciated for the live projects for the top startups in the country.

    -> Facebook certification for business development with facebook

Languages

Hindi
First Language
English
Proficient (C2)
C2
German
Beginner
A1

Certification

  • Google analytics
  • Facebook ad campaingns

Timeline

Marketing Manager

Automatic Electric Limited
09.2018 - 03.2023

Digital Marketing Executive

Automatic Electric Limited
02.2018 - 08.2018

Digital Marketing Strategist

Zouk
04.2017 - 06.2017

B2B Sales Intern

Krones AG
07.2015 - 06.2016

PG Certification - Digital Marketing & Communication; Branding & PR

MICA - Upgrad

M.tech - Mechatronics Engineering

VIT, Vellore
Shunakshi Jaiman