Pooja Kiran
Bengaluru
Summary
Creating data-based creative communication and strategy to tell compelling brand stories
Overview
10
10
years of professional experience
Work History
Copywriter
Target
09.2022 - Current
- Involved in creating compelling creatives & strategic creative approach across different retail categories like Toys, Electronics, Entertainment, Essentials & Beauty and more
- Devising guardrails for Target’s product offerings, creating insightful creative pitches for our brand partners and creating marketing collateral that appeals to the guest, brand partners while following the Target tone of voice
Senior Copywriter
Livspace
Bangalore
03.2020 - Current
- Content creation for marketing collaterals, digital communication, social media content and internal communications
Copywriter
Ola
10.2018 - 02.2020
- Involved in ideation and creation of content for the brand's internal communications, social media communications, marketing campaigns with external partners, product writing, and customer marketing communications
Copywriter
Webenza India Pvt. Ltd
12.2017 - 10.2018
- Involved in ideating for social media campaigns & creating digital content for brands like MORE Hypermarket, Sterling Holidays & Drivezy
Content Writer
Langoor
09.2015 - 12.2016
- Involved in ideation for brands to create social media content, website content, blogs, articles, mailers, newsletters and other digital content - Worked on brands like Krispy Kreme Doughnuts, Planet Fashion
Management Associate
Hill+Knowlton Strategies
10.2014 - 09.2015
- Engaged in print and digital content creation for Technology, Real Estate, FMCG and Insurance brands
- Worked on brands like Wipro, Time Inc India, MTR Foods, Exide Life Insurance to name a few
Copywriter
Coffee Day Group
- Was involved in planning and creating content for products and services for Café Coffee Day, The Serai Resorts and Coffee Day Global
Copywriter
Isobar
- Worked solely for Sun Network with Isobar India
- Was involved in conceptualizing and execution for the brand's social media communication
Education
Bachelor of Media Studies -
Jain University
01.2014
Skills
- Copywriting
- Ideation & data-based creative pitching
- Writing for social media
- Content creation
- Website content
- Articles
- Marketing communication
- Brand messaging
Timeline
Copywriter
Target
09.2022 - Current
Senior Copywriter
Livspace
03.2020 - Current
Copywriter
Ola
10.2018 - 02.2020
Copywriter
Webenza India Pvt. Ltd
12.2017 - 10.2018
Content Writer
Langoor
09.2015 - 12.2016
Management Associate
Hill+Knowlton Strategies
10.2014 - 09.2015
Copywriter
Coffee Day Group
Copywriter
Isobar
Bachelor of Media Studies -
Jain University
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