KARTHIK RAJA RAVICHANDRAN

• Go-To-market services, Responsible for building the GTM Business and Customer Experience Optimization

Client Level Interventions

• Ongoing project in which we suggest specific PVs for additional penetration and a select few for client introduction, based on the product vertical level purchase history of the consumer
• Action slabs are another classification used for customers
• A 12% rise in GMV is anticipated as a result of this

Merch interventions

• Visibility for client/customer on recommendations and monitoring traffic and conversion while also tracking campaign effectiveness and customer incentives
• Driven by hourly deals, best selling products, and top sellers and similar initiatives

Building the GTM Business

• Based on the learnings from the DDS (Direct Demand Sale) business pilot, we had built an app "Tejas" to introduce and improve visibility for new and upcoming brands/products within a brand
• We would be able to improve the brand/product reach with this by 40% (CTA increase)
• Even keeping the regular conversion pct, this would result in an GMV increase of 10% against the daily avg of 50Cr GMV

Customer Experience Optimization

• Based on the customer behavior analysis, figuring out where and why the drop off happens
• Based on this, we would be able to direct traffic and get them into more relevant categories/brands which would drive up the traffic and subsequently the conversion
• By doing this we have seen a 15% rise in the overall CTA.

• Development of SCM systems and establishing a link between the Ground ops and the development team

Capacity Planning

• Helped in setting up our capacity engine to throttle the demand based on our ability to serve efficiently
• This includes the Analytics, Visibility, Reporting, and Improvement of the metrics for SCM
• This helped us plan our manpower and vehicle requirements, and avoid unnecessary cost of 1.8% of GMV /day from hiring of manpower and vehicles

Direct Demand Sales (DDS)

• On-demand sales solution for Kirana's
• Owned the project & was responsible for the P&L Ran for 3 months and we made 15K additional GMV every day/vehicle
• This was in the early period where we had 60 vehicles per day operating with us

• Understanding and implementation of FC (Fulfillment Center) principles in-conjunction with the existing hub operations

HRMS solution

• Enabled the ground team to track attendance and base payout on a data backed approach
• Spearheaded onboarding the partner, setting up the biometrics systems across the facilities and providing visibility to the hub managers and HR personnel
• Reduced the month end effort of the HR team by 3 days
• People were getting paid on time and as per the work done

Hub Inventory

• Improving the utilization of our facilities by setting up a mini-warehouse at each of our delivery hubs
• The space efficiency increased by 70%
• This enabled us to hold inventory of the fast moving staples which also reduced our Line haul costs by 20% and increased the vehicle utilization by 10%

• Establishing a framework for the development of the SCM systems

Last mile optimization

• Built the Crossing/Dispatch module for the business
• This was a initial google sheet based test module worked on appsheet which then scales to a tech system driven app which was
• Improved operation speed by 3X using an appsheet solution as opposed to traditional paper based approach
• Real time tracking and reporting was enabled for the same via Sisense platform through SQL dashboards, to make sure that the metrics are inline with the set targets

• Technology Startup, focused on Providing DJ quality speakers (with functionalities) to common masses
• Overall business understanding where I was exposed to an actual business setting working to solve actual business problems
• Work on Identifying possible sales channels and setup networks
• Liaise with the manufacturer to ensure that the designed product is shipped out in time
• Explore import opportunities to establish in the market