Patel Kriti
Marketing
Mumbai,Maharashtra
Summary
8 Years of experience in brand building and brand development in Tea and Coffee category.
Leading the biggest tea brand in South India - 3 Roses. Played a Pivotal role in relaunch of Taj Mahal Tea.
Used in depth understanding of consumer insight to develop brand communication and innovations
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
Assistant Brand Manager
Hindustan Unilever
01.2019 - Current
- Working on the largest Tea brand in South India
- Handling the 360 degree marketing plan for 3Roses along with mix creation for the new launches
- Managed brand P&L while delivering top and bottom line growth in inflationary scenario
- Developed 4 Non TV communication for driving incremental reach in Rural South
- Hot Tea Shops a unique channel -Handle marketing and product development leading to new launches and double digit growth on the business
Sr. Brand Executive
Hindustan Unilever
07.2016 - 10.2018
- Relaunched Taj Mahal tea with Product, Packaging and New Communication
- Led development of 3 insightful advertising for Taj Mahal which lead to growth in white space
- Launched Brooke Bond Decaf Tea for Pregnant women, mix creation and GTM
Brand Executive
Hindustan Unilever
06.2014 - 06.2016
- Handled packaging change for BRU R&G
Sr. Account Executive
Percept OOH
02.2013 - 04.2014
- Handled business development for Outdoor planning
Business Development Executive
Network 18
06.2012 - 01.2013
- Handled sales for AskMe
Education
MBA - Marketing
Balaji Institute of Management
05.2010 - 05.2012
BE -
Seedling Institute of Engineering
06.2005 - 06.2009
Skills
Mix Creation
Timeline
Assistant Brand Manager
Hindustan Unilever
01.2019 - Current
Sr. Brand Executive
Hindustan Unilever
07.2016 - 10.2018
Brand Executive
Hindustan Unilever
06.2014 - 06.2016
Sr. Account Executive
Percept OOH
02.2013 - 04.2014
Business Development Executive
Network 18
06.2012 - 01.2013
MBA - Marketing
Balaji Institute of Management
05.2010 - 05.2012
BE -
Seedling Institute of Engineering
06.2005 - 06.2009
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