Raksha Thimmaiah

I lead content creation and visual design initiatives for internal and external communications. My responsibilities include designing newsletters, organizational yearbooks, and event posters, as well as crafting engaging content for internal campaigns and social media channels.

My work focuses on aligning design and messaging with the organization's brand identity, supporting marketing and branding goals, and ensuring consistent, strategic communication across platforms.

𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:

• Designed and executed internal newsletters that improved employee engagement

• Created branded content for company-wide events and celebrations

• Developed visual assets for social media and internal campaigns

• Contributed to content strategy and brand voice consistency

• As part of our family-run venture, I played a key role in the early stages of Sunshinebaby's operations. I was responsible for overseeing warehouse activities, with a focus on ensuring timely, accurate, and careful packing of client orders. This involved coordinating daily workflows, maintaining accurate inventory, and upholding quality standards to ensure smooth logistics and customer satisfaction.
• Managed end-to-end order processing and packaging operations.
• Implemented organized systems to streamline warehouse workflows.
• Ensured product quality and packing standards were consistently met.
• Supported a collaborative team environment in a fast-growing startup phase.

• Crafting impactful, SEO-optimized content for startups and organizations across industries. I specialize in developing unique articles, engaging social media copy, compelling marketing materials, vibrant magazine features, and high-converting website content tailored to client goals and brand voice.
• Created original content that drives traffic and boosts brand engagement.
• Wrote SEO-friendly blogs, landing pages, and web copy to improve search rankings.
• Produced strategic content for social media platforms (LinkedIn, Instagram, etc.).
• Developed feature articles and editorial content for digital magazines.
• Delivered comprehensive proofreading and editing services to ensure clarity, accuracy, and tone alignment.

• As a Content Writer at Regalix, I created compelling, results-driven copy tailored to client needs across multiple platforms.
• Developed clear and persuasive marketing copy to promote a range of products and services.
• Crafted engaging content for social media campaigns as part of client projects, aligning with brand tone and messaging strategies.
• Proofread and edited copy to ensure clarity, consistency, and grammatical accuracy.
• Wrote and optimized website content for client websites to drive user engagement and enhance SEO performance.

• As a Freelance Content Quality Analyst, I was responsible for reviewing and ensuring the accuracy, consistency, and functionality of website content for several colleges under the Manipal University umbrella.
• Conducted thorough content audits to identify errors across text, images, links, and layout.
• Ensured all website content met brand guidelines, was error-free, and delivered a smooth user experience.
• Worked closely with content authors, designers, and developers to rectify issues, streamline updates, and maintain content integrity.
• Maintained high standards of accuracy and consistency, with a strong focus on both editorial and technical aspects of web content.
• Managed multiple website checks simultaneously, ensuring timely completion of reviews and fixes.

• As a Content Writer for a leading e-learning platform, I was responsible for crafting high-quality, engaging content tailored for professional courses across diverse domains. My role demanded not just strong writing skills but also a deep understanding of how to communicate complex concepts with clarity and creativity.
• Developed original, audience-centric articles that aligned with the brand voice and enhanced learner engagement.
• Created compelling course content and learning material that simplified complex topics, ensuring learner retention and clarity.
• Strategically integrated SEO best practices to boost content visibility, using keyword research and optimization to increase organic reach.
• Played a key role in shaping the platform's content tone, making it both authoritative and approachable.
• Collaborated with subject matter experts, designers, and marketing teams to ensure consistency and effectiveness across all content formats.

• As a content writer, I played a key role in shaping impactful digital narratives for both internal and client-facing projects.
• Created compelling, SEO-driven content for company websites, ensuring clear messaging and brand alignment.
• Collaborated with clients across industries to develop customized content strategies, delivering high-quality copy tailored to their unique goals.
• Designed engaging newsletters and managed content for email campaigns targeted at subscribers, helping boost open and engagement rates.
• Worked closely with the digital marketing team to align content with SEO goals, incorporating keyword strategies to maximize visibility and performance.
• Contributed to the planning and execution of content-driven marketing campaigns, supporting lead generation and audience growth.

• As a Content Writer, I was responsible for shaping the brand's voice across digital platforms. I created compelling and SEO-driven content for company websites, engaging blog articles, and third-party publications to build thought leadership and drive organic traffic.
• I also managed social media channels, crafting promotional content and collaborating with the marketing team to boost visibility and engagement.
• Working closely with the SEO team, I gained hands-on experience in keyword research and audience targeting, which helped tailor content to meet strategic marketing goals.
• A key focus of my role was writing content tailored to the B2B marketing industry, especially in the email marketing space-simplifying complex concepts for business audiences and positioning the brand as a reliable resource in its niche.

• As a content writer, I had the opportunity to craft compelling narratives by interviewing C-level executives and transforming their insights into engaging, magazine-style articles. From preparing targeted questionnaires to conducting in-depth interviews, I managed the full editorial process - ensuring every piece was informative, authentic, and aligned with the brand's voice.
• I collaborated closely with the design team to bring these stories to life visually, shaping layouts that enhanced readability and visual appeal. I also took the lead on proofreading and editing, maintaining a sharp eye for detail and consistency.
• This role sharpened my ability to blend strategic communication with creative storytelling, all while working in a fast-paced, deadline-driven environment.

• The blog was part of my college curriculum.
• As a final year student, I worked on the blog as part of my Print and Online media project.

• Weekly video coverage, editing, scripting and production of campus news of in and around Mangalore.

• During my tenure as an intern at Volkswagen, I was integral to the Corporate Communications team, focusing specifically on Marketing and Branding initiatives. My role involved liaising with clients and advertisers to coordinate promotional activities, crucial for the successful organization of motorsport events.
• Additionally, I was tasked with preparing analytical reports that articulated the strategic advantages for companies such as Honeywell and Bridgestone to engage in sponsorship opportunities with Volkswagen Motorsports Events.
• These reports emphasized potential ROI, brand alignment, and audience reach, aimed at securing valuable partnerships for future events.

• As an intern, my responsibilities were to write news articles and proofread & edit the same. I also had to attend Press Conferences and report the same to my seniors.