Drawing
Shivangi Singh
Marketing Associate
Mississauga
Summary
Intelligent Marketing Intern trained in sales. Desires to increase marketing prowess through further training, experience and collaborative opportunities. Proven abilities in problem-solving and analytical thinking.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
1
1
Language
Work History
Marketing Intern
Universal Logistics Solutions
Toronto
01.2022 - 03.2022
- Collaborated with team members to help expand marketing channels.
- Created proposals and organized pursuit documentation to support marketing staff.
- Performed market analysis and researched latest trends.
- Contributed to mock-ups, email campaigns and social media content.
Hospital Sales Executive
Hindustan Unilever Ltd
New Delhi
04.2020 - 09.2021
- Consistently generated revenue of almost 1 Cr
- With association of Sensodyne and Horlicks brands
- Grew market shares by 15% for 25+ products in assigned territory
- Worked in coordination with brand teams to successfully develop promotional materials and brand programs by communicating competitive market intelligence to brand teams and management
- Developing and maintaining relationships with key customers and accounts including healthcare professionals, hospitals, drug stores & regional wholesalers
- Directed one-to-one communication with physicians and health care professionals in support of approved product indications
- Connecting with medical professionals and competitively explaining features and benefits of products offered
- Consistently identify and engage new business opportunities
- Identified and interpreted market research data to generate a deeper understanding of customer attitudes and beliefs around our brands and therapeutic areas
- Created and delivered sales presentations demonstrating value through cost reduction, ROI, and customer satisfaction
- Educating the customers through detailing and in-clinic seminars/lunch & learns on the superior efficacy and value of assigned portfolio
- Timely and accurate completion of all administrative expectations
- Planning and organizing speakers’ programs and other peer to peer activities in territory in partnership with medical professionals
- Created awareness for products and services within clinics and pharmacies.
- Worked with customers to understand needs and provide excellent service.
Expert Sales Executive
GlaxoSmithKline(gsk)
02.2018 - 03.2020
- Managed to participate in achieving sales worth of INR 2.5 million (expert nutrition portfolio: Horlicks)
- Worked with high performance team of sales & marketing, leading to more than 50% productivity
- Managed a team of 5 dieticians in order to properly promote our clients to their patients
- Supported the development of brand, with cross functional teams across multiple brands
- Built corporate relationships in order to assist in expanding the market potential
- Developed and maintained relationships with key customers and accounts including healthcare professionals, hospitals, drug stores & regional wholesalers and distributors
- Connecting with medical professionals and competitively explaining features and benefits of products offered
- Identified new opportunities which led to increase company’s revenue and created new client base
- Planning and organizing speakers’ programs and other peer to peer activities in territory in partnership with medical professionals
- Conducted and lead Lunch n Learn programs
- Created awareness for products and services within clinics and pharmacies.
Key Account Manager
Abbott Healthcare Ltd
12.2016 - 02.2018
- Mapped potential of territory and developed new KOLs
- Built sustainable, long-term relationship with Key Opinion Leaders in assigned territories
- Developed and maintained relationships with key customers and accounts including healthcare professionals, clinics, drug stores & regional wholesalers and distributors
- Worked closely with the distributers and collaborated to attract skincare products
- Generated maximum prescriptions & increased market share
- Developed good understanding of Pharma market India as well as international and other bodies set-up and workflow in pharma sales workflow
- Supported the management of relationships with key professionals.
Education
Ontario Graduate Certificate - Marketing Management
The Humber Institute of Technology And Advanced Learning
05.2021 - 04.2022
Master of Biotechnology - Zoology, Plant Biology, Chemistry
Chhatrapati Sahuji Maharaj University
Kanpur, Uttar Pradesh 08.2012 - 06.2014
Bachelor of Science - Microbiology, Biology, Genetic engineering
Chhatrapati Sahuji Maharaj University
Kanpur, Uttar Pradesh 08.2009 - 06.2012
Skills
Market Analysis
Communications management
Data analysis
Project support
Marketing and advertising
Interests
Timeline
Marketing Intern
Universal Logistics Solutions
01.2022 - 03.2022
Ontario Graduate Certificate - Marketing Management
The Humber Institute of Technology And Advanced Learning
05.2021 - 04.2022
Hospital Sales Executive
Hindustan Unilever Ltd
04.2020 - 09.2021
Expert Sales Executive
GlaxoSmithKline(gsk)
02.2018 - 03.2020
Key Account Manager
Abbott Healthcare Ltd
12.2016 - 02.2018
Master of Biotechnology - Zoology, Plant Biology, Chemistry
Chhatrapati Sahuji Maharaj University
08.2012 - 06.2014
Bachelor of Science - Microbiology, Biology, Genetic engineering
Chhatrapati Sahuji Maharaj University
08.2009 - 06.2012