Tarun Pradhan
Senior Brand Manager
Ahmedabad
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
6
6
years of professional experience
13
13
years of post-secondary education
2
2
Languages
Work History
Senior Brand Manager
Intas Pharmaceuticals Pvt. Ltd
Ahmedabad
08.2022 - 08.2023
- Planned, implemented, and tracked sales and marketing strategies to promote brand product and increase sales of Procott Brand by 40% in 1 year
- Analyzed customer feedback and market trends to make informed decisions about product communication and brand positioning
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Organized and delivered training sessions for new product content and technological advancements for 8 new product launches within 1 year
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Consulted with product development teams to enhance products based on customer interest data.
Marketing Lead
Greendigo Retail Pvt. Ltd.
Mumbai
01.2021 - 07.2022
- Created and deployed Digital Marketing and Offline Marketing Activities, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Evaluated market trends and sales data to stay current on consumer and competitor changes.
- Increased brand awareness with participations in various shows.
Brand Manager
Natural Remedies Pvt.Ltd.
Bengaluru
09.2017 - 01.2021
- Launched a new SBU with 12 product launches in 1 year.
- Worked on creating the brand positioning and brand communication to reach brand goals.
- Conducted research and analysis to determine brand positioning and messaging.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
Education
MBA - Marketing
Narsee Monjee Institute of Management Studies
Mumbai 08.2015 - 05.2017
Bachelor of Arts - Economics
Delhi University
New Delhi 07.2011 - 04.2014
High School Diploma -
Daly College
Indore 04.2002 - 03.2011
Skills
Category growth
Timeline
Senior Brand Manager
Intas Pharmaceuticals Pvt. Ltd
08.2022 - 08.2023
Marketing Lead
Greendigo Retail Pvt. Ltd.
01.2021 - 07.2022
Brand Manager
Natural Remedies Pvt.Ltd.
09.2017 - 01.2021
MBA - Marketing
Narsee Monjee Institute of Management Studies
08.2015 - 05.2017
Bachelor of Arts - Economics
Delhi University
07.2011 - 04.2014
High School Diploma -
Daly College
04.2002 - 03.2011