Hi, I’m
Sindhu Hegde
Hyderabad,TG
Summary
Marketing professional adept at driving regional strategies and campaigns. Skilled in market analysis, brand development, and digital marketing. Strong focus on team collaboration, adaptability, and achieving targeted results. Known for strategic thinking, leadership, and effective communication.
Overview
15
years of professional experience
Work History
HDFC Bank
Regional Marketing Manager
04.2023 - Current
Job overview
- Spearheaded on-ground activations and brand-related initiatives for retail branch banking and retail asset, driving brand visibility and customer engagement.
- Strategically planned and executed daily, weekly, and monthly marketing campaigns to align with business goals and market demands.
- Increased branch visibility by implementing targeted campaigns, including canter vans, gate arches, hoardings, vehicle branding, and catchment branding.
- Conducted branch audits for marketing materials, in-branch branding, and catchment studies to optimize regional marketing effectiveness.
- Oversaw vendor cost approvals, managed purchase orders, and ensured timely processing of bills to maintain budget efficiency.
- Directed artwork creation and event arrangements in compliance with brand standards, enhancing brand consistency and appeal.
- Designed and implemented regional marketing campaigns, increasing brand visibility and market share by 15%.
- Led a high-performing marketing team to achieve regional sales targets, fostering collaboration and innovation.
- Coordinated impactful regional events, webinars, and promotions, boosting customer loyalty and brand presence.
- Launched innovative marketing campaigns that drove a 25% increase in customer engagement and strengthened brand recall.
- Devised and executed comprehensive digital marketing strategies, leveraging advanced analytics to enhance market penetration and audience engagement.
Cashfree Payments
Assistant Manager - Enterprise Partnership
05.2022 - 12.2022
Job overview
- Managing end to end partner alliances and ensuring smooth operations of the merchants.
- Periodical business and account review to suggest operational changes to drive maximum business and adherence to policies.
- Work closely with a cross functional team and top management.
- Suggestions to improve business, strategic alliances, risk management, marketing strategy, implementation of new policies.
- Designing and implementing business growth marketing strategy to drive partner business.
- Resolving issues, implementing new changes, forecasting risk and precautionary measures of transacting merchants for improved business operations.
- Prepare business review reports, projections.
Inorbit Malls
Marketing Executive
07.2018 - 09.2020
Job overview
- Prepare & Execute Marketing plan (ATL/BTL/Digital) brand campaigns & marketing initiatives resulting increased footfalls, customer conversion, increased conversion, consumption and market share gain for the mall.
- Prepared and executed marketing strategies to increase overall tenant sales and improve operations.
- Worked closely with the retail partner team for effective execution of business strategy, operational changes.
- Interface with the mall retailers to jointly develop and execute marketing initiatives to consumption, trading density and revenue share of the mall.
- Managed brand relations and partnership with over 130 retail brands which included brands like H&M, Armani Exchange, Bath and Body Works, Lifestyle, SSL, Home Town, MAC, Ethos, Mark & Spencer.
- Conduct market visits, competition surveys, new developments.
- Preparing business reports, budgeting, and Projections.
HB Retailers
Founder
06.2016 - 07.2018
Job overview
- Analyzing, developing, and implementing various strategies related to sales, Marketing and operations.
- Outstanding customer support by understanding customer needs, recommending right products/services and resolving customer issues.
- Social Media promotion and customer engagement via social media platforms like Facebook & Instagram.
- Understanding market demand/trends/need and prepare procurement plan and schedule accordingly.
- Participated in more than 75+ exhibitions across different locations and executed various online sales.
- Developed a unique value proposition and brand identity to differentiate the company in a competitive market.
- Launched a new product line, increasing company revenue by 30% within the first year.
AxSys Health Tech LTD
Clinical Application Developer
04.2011 - 02.2016
Job overview
- Design and development of screens, checks, derivations using designer tools.
- Assist in requirement gatherings by coordinating with client.
- Close the program/projects to formalise acceptance of the program or project result and release resources.
- Experience in Functionality, Smoke, Regression, Usability, End to End testing.
- Experience in writing, Reviewing and execution of test cases for web and desktop applications.
- Requirement/ Technical design document analysis to produce test cases/scripts.
- Collaborated with healthcare professionals to gather and document software requirements for clinical applications.
- Developed and executed comprehensive test plans and scripts for clinical software, ensuring user-centric design and functionality.
- Conducted user training sessions for healthcare staff, ensuring effective adoption of new clinical software solutions.
Cipla Ltd
Quality Control
02.2010 - 10.2010
Job overview
- Handled TOC and water validation.
- Calibration of Ph (PICO and Sartorius), balance (Sartorius), HPLC (Agilent) and GC (Agilent)
- Training of QC department, documentation related to it and updating specification
- Conducted quality analysis and ensured compliance with industry standards.
- Assisted in the preparation of test specimens and performed basic laboratory tests.
- Worked collaboratively with other departments to ensure product quality.
- Assisted in compiling and analyzing data for quality improvement initiatives.
- Conducted detailed evaluations of laboratory procedures to enhance accuracy and compliance.
Skills
- Marketing Strategy, Digital Marketing, Team Management, Business Development, Budget Development
Education
XLRI, Jamshedpur - Executive Development Program - Digital Marketing
Symbiosys (SCDL), Pune - P.G.D.B.A Human Resource
G.M.I.T, Davangere - B.E
Hobbies
Sewing, Jewellery Desiging, Embroidery
Languages
Telugu
English
Hindi
kannada
Timeline
Regional Marketing Manager
HDFC Bank
04.2023 - Current
Assistant Manager - Enterprise Partnership
Cashfree Payments
05.2022 - 12.2022
Marketing Executive
Inorbit Malls
07.2018 - 09.2020
Founder
HB Retailers
06.2016 - 07.2018
Clinical Application Developer
AxSys Health Tech LTD
04.2011 - 02.2016
Quality Control
Cipla Ltd
02.2010 - 10.2010
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