Tushar Kapila

Currently handling digital business for Motorola India.

• Execution of Social Media Reports
• Execution of Social Media Calendar
• Website Developments.
• Digital Media Campaigns
• New Product launches - Planning & Execution

Brands Handled:

• NEXA
• Maruti Suzuki
• Maruti Suzuki Commercial
• Royal Ranthambore (Radico Khaitan)
• Happiness In A Bottle (Radico Khaitan)
• Parryware (Roca)
• MINI (BMW Group)

Work Highlights:

• Car Launches: Managed the successful debut of new NEXA cars, Grand Vitara and Invicto, emphasizing dynamic social media coverage to boost brand visibility and reach.
• Campaigns Handled: Managed campaigns including Auto Expo'23, Monsoon, Extended Warranty, Festival Celebrations, and Super Carry Launch. Oversaw content creation, social media, and campaign reporting.
• Influencer Activation: Led influencer campaigns for Royal Ranthambore & Happiness in a Bottle, working closely with key influencers to enhance brand visibility and cultivate strong audience advocacy.
• Community Management: Directed social media calendar curation, content concept development, and posting execution. Conducted regular reporting cycles (weekly, monthly, quarterly) and managed Online Reputation Management (ORM) alongside website development.
• Financial Billing: Supported company financial objectives by efficiently managing client billing processes, ensuring accurate and timely closure of financial transactions.

Brands Handled:

• Birthright (DS Group)
• Qubo (Hero Electronix Private Limited)
• Jindal Stainless Steel
• Something’s Brewing
• Westin Hotel
• USHA
• Maze Coffee Toffee (DS Group)

Work Highlights:

• Product Launch: Skillfully managed the successful digital premieres of Qubo Mini Plus and Audio sunglasses, leveraging digital platforms to drive product visibility and consumer engagement.
• Campaigns Handled: Headed a two-month campaign for Jindal Stainless Steel, orchestrating a nationwide effort to spotlight the creativity and craftsmanship of fabricators, resulting in amplified brand presence and strengthened industry connections.
• Contests Handled: Conceptualized and executed engaging contests including #BirthrightHoli, #BirthrightBalconyWars, #BirthrightWarriors, and #NoMoreExcuses, driving heightened brand visibility and fostering improved social media page and website performance.
• Paid Social Media: Executed paid social media promotions for client social media pages, optimizing reach and engagement. Additionally, crafted strategic media plans to effectively target audiences and enhance brand visibility.

Brands Handled:

• Rufil
• Whitecaps International School Of Pastry
• 10.or
• Lattis
• John Jacobs

Work Highlights:

• Community Management: Crafted social media calendars and concepts, alongside providing copywriting support for clients Rufil & Whitecaps. Played a pivotal role in elevating brand visibility and enhancing the overall vitality of their social media presence, contributing to their success in the digital landscape.
• ORM: Handled Online Reputation Management (ORM) for 10.or smartphones, effectively tackling negative comments on social media. Played a key role in improving the brand's image by increasing positive feedback and engagement on social platforms.
• Paid Social Media: Executed paid social media promotions for client social media pages, optimizing reach and engagement. Additionally, crafted strategic media plans to effectively target audiences and enhance brand visibility.