GAUTAM MALHOTRA

• Lead brand strategy and development for various product lines, ensuring alignment with brand goals.
• Collaborate with NPD teams to drive new product launches and build future growth segments by identifying new product segments and target groups.
• Handle new packaging designs for existing product upgrades and new product launches, ensuring they align with the brand’s strategy.
• Organize, oversee, and execute events and international promotions, including sponsored events, in collaboration with the Indian and export teams to boost brand visibility and connect with a wider audience through both community and global interactions.
• Strategize, oversee, and manage paid media campaigns across ATL, BTL, and digital channels, including TV, radio, print media, outdoor advertising, online platforms, and influencer partnerships, to enhance product visibility and reach.
• Handle social media and digital marketing efforts to strengthen the brand and increase sales and brand awareness, using SEO strategies to improve online visibility.
• Collaborate with internal teams and external agencies to create and execute integrated marketing campaigns, producing engaging content for various media, including websites and social media.
• Support both offline and online sales teams with collateral and content to aid in prospect conversion. Coordinate with the sales department to implement and monitor marketing initiatives.
• Efficiently manage the marketing budget, lead the marketing team, and handle vendor relationships to ensure quality and effective resource allocation
• Collaborate with the concerned department to handle CSR activities, enhancing the brand’s social impact and community engagement.
• An additional responsibility includes identifying and exploring new business opportunities in retail and online sales to drive growth and expand market reach.
• Ensure all marketing activities comply with regulations, maintaining brand reputation and integrity.

• Led customer activation initiatives, bridging field operations with Head Office Sales and Marketing.
• Managed planning and execution of product launches, activations, and sales activities in the field.
• Developed innovative lead generation campaigns for direct and indirect sales.
• Provided management with actionable insights from market research and customer analysis.
• Collaborated with creative teams to create compelling digital campaigns and branding materials.
• Managed and coordinated event planning and execution in collaboration with agencies, sales, and marketing teams.
• Managed campaign roll-out and vendor relationships, ensuring quality and cost-effectiveness.
• Led Retail, Franchise, and Omni Channel projects to drive business initiatives.
• Coordinated with other departments to ensure efficient workflow processes.

Fena Over the years has established itself as a leading player in India's Fabric Care, Home Care, and Personal Care markets. The company has achieved steady growth and expanded its reach internationally, offering a diverse range of high-quality products

• Achieved a 42% increase in Home Care business by enhancing nationwide network penetration and expanding across multiple regions over two years.
• Supported Modern Trade Development team and Assisted in expanding distribution channels for the Home Care category.
• Led precise monthly sales planning at region/state levels with all zone heads, optimizing performance and ensuring target achievement.
• Developed and executed effective sales promotion strategies across wholesale, retail, and customer networks, boosting sales and market visibility.
• Implemented forecasting for production and logistics, improving market efficiency and operational performance.
• Managed brand activities to enhance customer engagement and satisfaction, supported brand positioning and reputation management, and developed strategies to increase brand visibility across various consumer touch points.
• Delivered market insights and conducted competitive analysis, including monthly reports to the Fena leadership team. Highlighted category understanding, pricing strategies, and opportunity mapping to support strategic decision-making and effective product positioning.
• Managed all advertising and digital agency communication for my portfolio of Brands
• Led cross-functional briefings and collaborated with R&D, Packaging, and Manufacturing to achieve successful product launches or upgrades.

Patanjali, as a brand, has been well known for its Ayurvedic products.With accelerated growth in the FMCG sector, the brand has expanded into various industries and Paridhan was the next big move. Based on my Track Record was handpicked by the management to lead this new brand/business story communication & consumer touchpoint experience across India

• Led end-to-end creation of brand, overseeing development from defining brand identity and logo to selecting colors, style, fonts, and materials.
• Led the development of a groundbreaking Retail prototype, achieving nationwide implementation.
• Collaborated with various retail agencies and renowned communication strategy firm (Saatchi & Saatchi)
• Maintained direct communication with leadership, including the CEO and Board, to provide updates on my assigned tasks.
• Created a comprehensive Retail Expansion strategy and ensured compliance with KYC regulations.
• Successfully Launched and activated the initial 24 Patanjali Paridhan stores nationwide
• Took charge of developing and executing the entire launch plan, encompassing TVC, Press Meets, and other planned initiatives.
• Collaborated with national level vendors to reduce retail per/sqft cost while maintaining high standards of quality and customer satisfaction.

• Joined Patanjali as the third member of its first official marketing team, contributing to the company's remarkable growth and transformation in the Indian FMCG industry.
• Led marketing and merchandising efforts for Patanjali’s National Retail and Exclusive Network, ensuring effective execution of brand and promotional activities.
• Worked closely with Sales, New Product Development, and Research teams to create and implement engaging Point-of-Sale (POS) plans for new product launches.
• Developed and managed POS materials and visual merchandising strategies to increase brand visibility and drive sales in both General Trade (GT) and Exclusive Network channels.
• Created and implemented targeted promotions and merchandising guidelines to improve in-store presentations and support various retail formats.
• Built and maintained strong relationships with vendors, and developed visual identity documents and merchandising standards for Patanjali’s exclusive stores.
• Oversaw the branding and setup of over 4000 Patanjali outlets, including Mega Stores, Chikitsalaye, and Arogya Kendras, completing the project successfully within a year.
• Standardized store element kits, defined material needs, and created procedures for managing vendors, including selection and project completion.
• Designed and launched a flagship store that set new standards for consumer-friendly store design, covering over 206,000 sqft.
• Managed the rollout of more than 300+ Mega Stores and 2500+ Chikitsalaye & Arogya Kendras, significantly expanding the brand’s reach and improving operational efficiency.

• Built and maintained relationships with clients, addressing their needs and resolving issues.
• Discovered and generated new business prospects by actively engaging with the local community.
• Executed media buying and planning operations while designing strategies and delivering compelling presentations to clients.
• Oversaw and executed retail branding projects, resulting in increased client visibility and a more prominent brand presence.
• Successfully recruited and trained staff to meet business objectives.
• Executed media campaigns and activities for clients to boost engagement and awareness