A passionate and trend-savvy Deputy Editor with 12+ years of experience in lifestyle content, digital storytelling, and audience growth. Skilled in crafting high-impact narratives that drive engagement and elevate brand voice across platforms. Proven expertise in leading editorial teams, building content strategies, and leveraging data insights to stay ahead of evolving audience trends. Adept at blending creativity with analytics to deliver compelling, culturally relevant content that resonates with modern readers, across six language editions.
Work History
Deputy Editor-In-Chief
One India Media | 04.2025undefined
Leading Oneindia's lifestyle vertical, Boldsky, as Deputy Editor. In my new role, I will be overseeing content across all six language editions of the website, driving editorial strategy, innovation, and expansion in the lifestyle domain.
Company Description
Senior Community Manager
2 Years 3 Months
Jagran New Media | 12.2022 - 03.2025
Leading community engagement and content strategy for a major media organization
Developed comprehensive content calendar, resulting in consistent and unified brand message across all platforms.
Working towards to grow community through innovative campaigns, events, and partnerships.
Managing engaging content across various platforms including forums, social media, and newsletters.
Working closely with content team to ensure all content is relevant, informative, and aligned with community's interests and needs.
Organized and hosted virtual events such as webinars, Q&A sessions, and live chats to keep the community active and engaged.
Collaborating with cross-functional teams including marketing, product development, and customer support to ensure cohesive community experience.
Senior Content Strategist
5 Months
Rajasthan Patrika | 07.2022 - 12.2022
Oversaw content strategy for a prominent publication
Established and enforced a consistent style guide to ensure a cohesive brand voice across all multimedia content.
Mentored junior team members, providing constructive feedback on their work and fostering positive learning environment for professional growth.
Provided guidance on best practices for writing compelling headlines, meta descriptions, and calls-to-action that drove conversions.
Senior Associate Editor
7 Months
NEWJ | 11.2021 - 06.2022
Lead editorial operations for a news platform
Supervised the editorial team to ensure timely and accurate news coverage.
Articles editing for accuracy, clarity, grammar, and adherence to the app's style guide.
Crafted compelling headlines and optimized content for SEO.
Managed and mentored a team of writers and junior editors.
Worked with multimedia teams to integrate videos and images into articles.
Remote
Community Support Specialist
6 Months
Trell | 04.2021 - 10.2021
Led community outreach initiatives
Conducted community workshops to promote different programs and educate public on available services.
Developed presentations and media to promote community resources.
Coordinated with different service providers to meet clients' individual needs.
Maintained internal database of service workers, participants, activities and other relevant details.
Remote
Community Operations Specialist
11 Months
Bytedance | 02.2020 - 01.2021
Worked on community engagement and project evaluation
Collaborated with cross-functional teams to design and implement strategic solutions addressing community needs and concerns.
Streamlined team coordination by organizing regular meetings, boosting efficiency and alignment across projects.
Fostered strong community engagement through proactive communication and relationship management.
Leveraged data-driven insights to optimize campaigns, improve user experience, and strengthen brand-community connection.
Remote
Senior copywriter
1 Year 7 Months
Zee News | 03.2018 - 10.2019
Oversaw content production and quality assurance for a news outlet
Provided editorial guidance to facilitate delivery of top-quality content.
Developed media outreach strategies in collaboration with cross-functional teams.
Edited content produced by senior executives, improving standards and adherence to guidelines.
Worked closely with social media team to develop content strategies.
Provided strong editorial direction to ensure high-quality, engaging, and brand-aligned content.
Partnered with the social media team to create data-driven content strategies that boosted engagement and reach.
Senior Sub Editor
1 Year 3 Months
Aajtak | 12.2016 - 03.2018
Supervised editorial quality and content readiness
Reviewed articles for grammar, spelling, punctuation, and compliance with quality standards.
Prepared, rewrote, and edited pieces to improve readability.
Approved final versions for publication after thorough checks.
Sub Editor
1 Year 10 Months
Dainik Jagran | 01.2015 - 11.2016
Cultivated emerging talent in editing and journalism quality
Reporting, Fresh interviews of experts, celebrities and maintain content calendar.
Improved overall readability of articles by reorganizing structure
Education
PGMC
WLCL | New Delhi | 07-2011
Bachelor of Arts
CSJM | Kanpur, India | 06-2009
Skills
Editorial strategy
Community engagement
Social media strategy
Content quality assurance
Team leadership
Multilingual content management
Content calendar management
Analytics-driven decision making
Digital storytelling
SEO
Google Trends
Content governance
Brand partnership management
Public relations
Content localization
Accomplishments
Digital Media Leadership: Contributed to achieving top Comscore rankings for a leading lifestyle website through strategic content planning, editorial excellence and audience engagement.
Strategic Brand Partnerships: Spearheaded and contributed to partnership initiatives with reputed healthcare brands, including Sun Pharma and Fortis Healthcare.
Community Engagement & Health Education: Successfully conceptualised and organised community workshops on mental health, menstrual hygiene and diabetes prevention, reaching and educating over 2,500 community members.
Impactful Health Initiatives: Facilitated expert-led awareness sessions, health campaigns and interactive workshops, earning positive participant feedback and high satisfaction levels.