YouTube Solo Project - Acoustic Guitar Lessons
Sourodeep Sinha
Marketing Operations Specialist
Asansol, West Bengal
Summary
Industrious Marketing Specialist offering 4+ years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of inbound marketing strategies using trending tools and best practices. Also, have been a part of customer success challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
5
5
years of professional experience
18
18
years of post-secondary education
4
4
Certifications
Work History
ASSOCIATE CLIENT CARE SPECIALIST
GREENWAY HEALTH
Remote
05.2021 - 04.2022
- Email Operations, scheduling/configuring cloud accounts,
- Working on reviews Online,(escalations) across the L2/L3
- Supporting clients with hotfixes and upgrades as and when needed
- Used Microsoft Word and other software tools to create documents and other communications.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Worked flexible hours across night, weekend and holiday shifts.
Social Media Manager
Astrode Marketing Private Ltd
Kolkata
02.2019 - 05.2020
- Working as an individual contributor towards creating new campaigns (FB/Insta), analyzing 7-day performance and reporting, optimizing campaigns by changing the creatives, editing videos and sounds, and A/B testing methods
- Also managed a budget of 10 lakh a year
- Using appropriate tags for page contents, Primary keywords, titles, descriptions, writing blogs that are relevant to the businesses, page load speed, mobile- friendliness
- Remarketing audiences - creating custom audiences, bounce rate optimization, ad relevance, landing page speed
- Stakeholder management, influencer/blogger onboarding
- Notification content,Brand Consistency
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Drove cross-functional collaboration with focus on quality service delivery.
Marketing Coordinator
Kredent Academy
Kolkata
02.2018 - 09.2018
- Offpage, Edu Forums, Article submissions, Affiliate negotiations
- YouTube Channel(s) Management (Tags,Thumbnails,Description), ideas
- Product customer testimonials, ORM across various online platforms
- Was also a part of the BTL activities/events as per the demand
- Created press releases and announcements, newsletter articles and website copy.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook and Instagram.
- Developed fresh, crisp content to diversify current promotional options.
Content Manager
Eventshigh.com
Bangalore
06.2017 - 11.2017
- Used content management system to analyze user engagement and website traffic metrics.
- Conducted regular content audits to identify gaps and redundancies of content.
- Approved, reviewed and edited content flowing to website.
- Website Space promotions, Client servicing
- Designed and worked on Original organic social posts for our clients requesting Promotion.
Management Trainee
Aspiring Minds Assessments
Bangalore
07.2015 - 03.2017
- Conceptualized innovative sales solutions to increase company revenue.
- Handled day-to-day customer or client questions via telephone or email.
- Gained knowledge of company policies, protocols and processes.
- Assisted established management staff with operational oversight, business development and process improvement strategies.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Education
MBA - Marketing Management
Narsee Monjee Institute of Management Studies
Distance 03.2022 - Current
Bachelor of Engineering - Information Science
Global Academy of Technology (VTU Affiliated)
Bangalore 08.2010 - 05.2015
High School Diploma -
Dav Public School
Rupnarayanpur, West Bengal 03.1997 - 05.2010
Skills
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Freelance Opportunities
Adsyndicate Marketing Pvt Ltd
Freelance Online Reputation Associate (Jan 2021- March 2021)
- Managing the entire social media ORM, Weekly Trend analysis
- Report making using KonnectInsights, PPT, promotional copies for socialmedia for our website Wonderla.com,
- Review replies on TripAdvisor
Accomplishments
- Awarded Employee of the Month - For Exceeding the Support KPIs at GreenwayHealth
- Got an ROAS (Return on Ad Spend) of 4-6x on oneof the Facebook ads, for an eCommerce product in30 day time period
- Promoted to Manager Position from ManagementTrainee - given the responsibility to handle a team of 2
- Got Multiple projects to work on during my tenure
Certification
Advanced Digital Marketing
Interests
Reviewer
Dog Caring
Learning New Languages
Hobbies
- Love to explore background music of different entities, be it an 8 bit Nintendo game or a latest Song that went viral. Love to create writing scripts for brands. Currently I have my own organic YouTube channel - where I teach guitar lessons.
Link : https://www.youtube.com/channel/UCoOcZDBGLerK92yphcBAUpw
- Avid animal lover
- Try new cuisines
- Learn new things as and when possible
Timeline
MBA - Marketing Management
Narsee Monjee Institute of Management Studies
03.2022 - Current
ASSOCIATE CLIENT CARE SPECIALIST
GREENWAY HEALTH
05.2021 - 04.2022
Google Display Network
04-2021
Data Analysis Using Python
03-2021
Hubspot - inbound, social
10-2020
Advanced Digital Marketing
07-2020
Social Media Manager
Astrode Marketing Private Ltd
02.2019 - 05.2020
Marketing Coordinator
Kredent Academy
02.2018 - 09.2018
Content Manager
Eventshigh.com
06.2017 - 11.2017
Management Trainee
Aspiring Minds Assessments
07.2015 - 03.2017
Bachelor of Engineering - Information Science
Global Academy of Technology (VTU Affiliated)
08.2010 - 05.2015
High School Diploma -
Dav Public School
03.1997 - 05.2010
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