YouTube Solo Project - Acoustic Guitar Lessons
Sourodeep Sinha
Marketing Operations Specialist
Asansol, West Bengal
Summary
Industrious Marketing Specialist offering 4+ years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of inbound marketing strategies using trending tools and best practices. Also, have been a part of customer success challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
5
5
years of professional experience
18
18
years of post-secondary education
4
4
Certifications
Work History
ASSOCIATE CLIENT CARE SPECIALIST
GREENWAY HEALTH
Remote
05.2021 - 04.2022
- Email Operations, scheduling/configuring cloud accounts,
- Working on reviews Online,(escalations) across the L2/L3
- Supporting clients with hotfixes and upgrades as and when needed
- Used Microsoft Word and other software tools to create documents and other communications.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Worked flexible hours across night, weekend and holiday shifts.
Social Media Manager
Astrode Marketing Private Ltd
Kolkata
02.2019 - 05.2020
- Working as an individual contributor towards creating new campaigns (FB/Insta), analyzing 7-day performance and reporting, optimizing campaigns by changing the creatives, editing videos and sounds, and A/B testing methods
- Also managed a budget of 10 lakh a year
- Using appropriate tags for page contents, Primary keywords, titles, descriptions, writing blogs that are relevant to the businesses, page load speed, mobile- friendliness
- Remarketing audiences - creating custom audiences, bounce rate optimization, ad relevance, landing page speed
- Stakeholder management, influencer/blogger onboarding
- Notification content,Brand Consistency
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Drove cross-functional collaboration with focus on quality service delivery.
Marketing Coordinator
Kredent Academy
Kolkata
02.2018 - 09.2018
- Offpage, Edu Forums, Article submissions, Affiliate negotiations
- YouTube Channel(s) Management (Tags,Thumbnails,Description), ideas
- Product customer testimonials, ORM across various online platforms
- Was also a part of the BTL activities/events as per the demand
- Created press releases and announcements, newsletter articles and website copy.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook and Instagram.
- Developed fresh, crisp content to diversify current promotional options.
Content Manager
Eventshigh.com
Bangalore
06.2017 - 11.2017
- Used content management system to analyze user engagement and website traffic metrics.
- Conducted regular content audits to identify gaps and redundancies of content.
- Approved, reviewed and edited content flowing to website.
- Website Space promotions, Client servicing
- Designed and worked on Original organic social posts for our clients requesting Promotion.
Management Trainee
Aspiring Minds Assessments
Bangalore
07.2015 - 03.2017
- Conceptualized innovative sales solutions to increase company revenue.
- Handled day-to-day customer or client questions via telephone or email.
- Gained knowledge of company policies, protocols and processes.
- Assisted established management staff with operational oversight, business development and process improvement strategies.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Education
MBA - Marketing Management
Narsee Monjee Institute of Management Studies
Distance 03.2022 - Current
Bachelor of Engineering - Information Science
Global Academy of Technology (VTU Affiliated)
Bangalore 08.2010 - 05.2015
High School Diploma -
Dav Public School
Rupnarayanpur, West Bengal 03.1997 - 05.2010
Skills
Paid Marketing Tools
Customer Success (Customer Marketing)Google Search/display Network Campaigns (SEM)Operational Decision MakerProject Management
SQL, Python ( for basic analysis)Google Analytics
Photoshop, FilmoraMarketing analytics
Online marketing strategies
Content and digital asset management
Social media coordination
Teamwork and Collaboration
Online presence monitoring
Customer response
SLA
Report preparation
Medical terminology knowledge
CRM
Freelance Opportunities
Adsyndicate Marketing Pvt Ltd
Freelance Online Reputation Associate (Jan 2021- March 2021)
- Managing the entire social media ORM, Weekly Trend analysis
- Report making using KonnectInsights, PPT, promotional copies for socialmedia for our website Wonderla.com,
- Review replies on TripAdvisor
Accomplishments
- Awarded Employee of the Month - For Exceeding the Support KPIs at GreenwayHealth
- Got an ROAS (Return on Ad Spend) of 4-6x on oneof the Facebook ads, for an eCommerce product in30 day time period
- Promoted to Manager Position from ManagementTrainee - given the responsibility to handle a team of 2
- Got Multiple projects to work on during my tenure
Certification
Advanced Digital Marketing
Interests
Reviewer
Dog Caring
Learning New Languages
Hobbies
- Love to explore background music of different entities, be it an 8 bit Nintendo game or a latest Song that went viral. Love to create writing scripts for brands. Currently I have my own organic YouTube channel - where I teach guitar lessons.
Link : https://www.youtube.com/channel/UCoOcZDBGLerK92yphcBAUpw
- Avid animal lover
- Try new cuisines
- Learn new things as and when possible
Timeline
MBA - Marketing Management
Narsee Monjee Institute of Management Studies
03.2022 - Current
ASSOCIATE CLIENT CARE SPECIALIST
GREENWAY HEALTH
05.2021 - 04.2022
Google Display Network
04-2021
Data Analysis Using Python
03-2021
Hubspot - inbound, social
10-2020
Advanced Digital Marketing
07-2020
Social Media Manager
Astrode Marketing Private Ltd
02.2019 - 05.2020
Marketing Coordinator
Kredent Academy
02.2018 - 09.2018
Content Manager
Eventshigh.com
06.2017 - 11.2017
Management Trainee
Aspiring Minds Assessments
07.2015 - 03.2017
Bachelor of Engineering - Information Science
Global Academy of Technology (VTU Affiliated)
08.2010 - 05.2015
High School Diploma -
Dav Public School
03.1997 - 05.2010