Summary
Overview
Work History
Education
Skills
Freelance Opportunities
Accomplishments
Certification
Interests
Hobbies
Timeline
Generic
Sourodeep Sinha

Sourodeep Sinha

Marketing Operations Specialist
Asansol, West Bengal

Summary

Industrious Marketing Specialist offering 4+ years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of inbound marketing strategies using trending tools and best practices. Also, have been a part of customer success challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

5
5
years of professional experience
18
18
years of post-secondary education
4
4
Certifications

Work History

ASSOCIATE CLIENT CARE SPECIALIST

GREENWAY HEALTH
Remote
05.2021 - 04.2022
  • Email Operations, scheduling/configuring cloud accounts,
  • Working on reviews Online,(escalations) across the L2/L3
  • Supporting clients with hotfixes and upgrades as and when needed
  • Used Microsoft Word and other software tools to create documents and other communications.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
  • Offered friendly and efficient service to customers, handled challenging situations with ease.
  • Worked flexible hours across night, weekend and holiday shifts.

Social Media Manager

Astrode Marketing Private Ltd
Kolkata
02.2019 - 05.2020
  • Working as an individual contributor towards creating new campaigns (FB/Insta), analyzing 7-day performance and reporting, optimizing campaigns by changing the creatives, editing videos and sounds, and A/B testing methods
  • Also managed a budget of 10 lakh a year
  • Using appropriate tags for page contents, Primary keywords, titles, descriptions, writing blogs that are relevant to the businesses, page load speed, mobile- friendliness
  • Remarketing audiences - creating custom audiences, bounce rate optimization, ad relevance, landing page speed
  • Stakeholder management, influencer/blogger onboarding
  • Notification content,Brand Consistency
  • Analyzed and reported social media and online marketing campaign results.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Drove cross-functional collaboration with focus on quality service delivery.

Marketing Coordinator

Kredent Academy
Kolkata
02.2018 - 09.2018
  • Offpage, Edu Forums, Article submissions, Affiliate negotiations
  • YouTube Channel(s) Management (Tags,Thumbnails,Description), ideas
  • Product customer testimonials, ORM across various online platforms
  • Was also a part of the BTL activities/events as per the demand
  • Created press releases and announcements, newsletter articles and website copy.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook and Instagram.
  • Developed fresh, crisp content to diversify current promotional options.

Content Manager

Eventshigh.com
Bangalore
06.2017 - 11.2017
  • Used content management system to analyze user engagement and website traffic metrics.
  • Conducted regular content audits to identify gaps and redundancies of content.
  • Approved, reviewed and edited content flowing to website.
  • Website Space promotions, Client servicing
  • Designed and worked on Original organic social posts for our clients requesting Promotion.

Management Trainee

Aspiring Minds Assessments
Bangalore
07.2015 - 03.2017
  • Conceptualized innovative sales solutions to increase company revenue.
  • Handled day-to-day customer or client questions via telephone or email.
  • Gained knowledge of company policies, protocols and processes.
  • Assisted established management staff with operational oversight, business development and process improvement strategies.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.

Education

MBA - Marketing Management

Narsee Monjee Institute of Management Studies
Distance
03.2022 - Current

Bachelor of Engineering - Information Science

Global Academy of Technology (VTU Affiliated)
Bangalore
08.2010 - 05.2015

High School Diploma -

Dav Public School
Rupnarayanpur, West Bengal
03.1997 - 05.2010

Skills

Paid Marketing Tools

Customer Success (Customer Marketing)Google Search/display Network Campaigns (SEM)Operational Decision Maker

Project Management

SQL, Python ( for basic analysis)

Google Analytics

Photoshop, Filmora

Marketing analytics

Online marketing strategies

Content and digital asset management

Social media coordination

Teamwork and Collaboration

Online presence monitoring

Customer response

SLA

Report preparation

Medical terminology knowledge

CRM

Freelance Opportunities

Adsyndicate Marketing Pvt Ltd

Freelance Online Reputation Associate (Jan 2021- March 2021)

  • Managing the entire social media ORM, Weekly Trend analysis
  • Report making using KonnectInsights, PPT, promotional copies for socialmedia for our website Wonderla.com,
  • Review replies on TripAdvisor

Accomplishments

  • Awarded Employee of the Month - For Exceeding the Support KPIs at GreenwayHealth
  • Got an ROAS (Return on Ad Spend) of 4-6x on oneof the Facebook ads, for an eCommerce product in30 day time period
  • Promoted to Manager Position from ManagementTrainee - given the responsibility to handle a team of 2
  • Got Multiple projects to work on during my tenure

Certification

Advanced Digital Marketing

Interests

YouTube Solo Project - Acoustic Guitar Lessons

Reviewer

Dog Caring

Learning New Languages

Hobbies

  • Love to explore background music of different entities, be it an 8 bit Nintendo game or a latest Song that went viral. Love to create writing scripts for brands. Currently I have my own organic YouTube channel - where I teach guitar lessons.

Link : https://www.youtube.com/channel/UCoOcZDBGLerK92yphcBAUpw

  • Avid animal lover
  • Try new cuisines
  • Learn new things as and when possible

Timeline

MBA - Marketing Management

Narsee Monjee Institute of Management Studies
03.2022 - Current

ASSOCIATE CLIENT CARE SPECIALIST

GREENWAY HEALTH
05.2021 - 04.2022

Google Display Network

04-2021

Data Analysis Using Python

03-2021

Hubspot - inbound, social

10-2020

Advanced Digital Marketing

07-2020

Social Media Manager

Astrode Marketing Private Ltd
02.2019 - 05.2020

Marketing Coordinator

Kredent Academy
02.2018 - 09.2018

Content Manager

Eventshigh.com
06.2017 - 11.2017

Management Trainee

Aspiring Minds Assessments
07.2015 - 03.2017

Bachelor of Engineering - Information Science

Global Academy of Technology (VTU Affiliated)
08.2010 - 05.2015

High School Diploma -

Dav Public School
03.1997 - 05.2010
Sourodeep SinhaMarketing Operations Specialist