Balasubramanian Jayaraman Andhiyar
Mumbai
Summary
Results-driven Content Programming Strategy & Operations expert with over 9 years of experience in content publishing, operations, and strategy. Proven track record of driving subscription growth, enhancing user engagement, and managing seamless end-to-end content delivery. Skilled in analyzing consumer behavior, leading high-impact projects, and collaborating with cross-functional teams to achieve business objectives.
Overview
9
9
years of professional experience
Work History
Assistant Manager – Publishing
Sony LIV
Mumbai
2021.06 - Current
- Plan and execute strategies to increase subscriptions and video views for new and library content.
- Develop content recommendations and strategies as per the geo-location, considering regulations and legal mandates.
- Analyze user behavior and make data-driven decisions that optimize the overall user experience.
- Conduct A/B testing and user behavior analysis to improve user experience.
- Manage day-to-day planning of trays, spotlight carousels, and other promotional elements.
- Source creatives and collaborate with marketing teams to maximize clicks and engagement.
- Collaborate with the content management team to oversee and lead multiple strategic projects, including the launch of 4K content, the design and implementation of a new Content Management System (CMS), and the seamless migration of data from the legacy system to the new platform.
- Provide expert content guidance and delivery support to our B2B partners, empowering them to maximize our content visibility and reach.
- Foster strong partnerships with various teams, such as Product, Tech, Subscription, Ad Tech, Marketing, VRM, Legal, and Brand Solutions, to drive successful feature testing and deliver exceptional client servicing experiences.
Senior Executive – Content Operation and Delivery
Disney+Hotstar
2017.09 - 2021.06
- Onboarded new studios and production houses, overseeing content transfer and processing
- Planned, scheduled, and managed feed delivery for live sports on Disney+ Hotstar
- Coordinated with programming teams and studios for content collateral sourcing
- Worked with legal, commercial, and S&P teams for content rights and clearance
- Created operational schedules for content processing to meet deadlines
- Monitored FPCs and schedules for new launches and concurrent deliveries
- Managed content processing and daily operations using Disney+ Hotstar CMS
- Handled sports events like World Cup 2019, IPL, and live events like Emmy’s Awards and Oscars
- Managed end-to-end processing of Direct to OTT Indonesia Movies.
Streaming Engineer
24Frames Digital
2017.02 - 2017.08
- Managed live streaming of events across India with HD/SD audio-video setups for social platforms like YouTube, Facebook, and Twitter
- Archived and created VODs of live events.
Trainee Broadcast Engineer
Doordarshan Kendra
2015.11 - 2016.11
- Worked in the Production Control Room with switcher and audio console
- Managed video maintenance and OB van for live transmissions and HD event recordings.
MCR Executive
Network18
2016.03 - 2016.09
- Performed QC, ingest, and monitoring of programs, promos, and commercials
- Controlled ON AIR transmission with playout automation for live channels.
Education
Product Management Certification -
Indian School of Business (ISB)
06.2023
BE (EXTC) -
SIESGST, Mumbai University
06.2014
Skills
- Content Strategy and Recommendations
- Consumer Behavior Analytics
- AB Testing and User Behavior Analysis
- Subscription and Video View Growth Strategies
- Project Management and Leadership
- Coordination with Cross-functional Teams
- AWS Media Services (Basics Certification)
- Proficient in MS Office Tools (Excel, PowerPoint)
- Basics of C+, Java, and HTML
- Cost Reduction
- Operations Management
- Task Delegation
- Product and service knowledge
- Marketing tactics
- Project Management
- Microsoft Office expertise
- Project management abilities
- Customer Relations
- Strategic Planning
- Graphic and Media Design
- Promotional planning
- Workload Management
Personal Information
- Father's Name: Jayaraman Chinnan Andhiyar
- Mother's Name: Laxmi Jayaraman Andhiyar
- Date of Birth: 06/17/92
- Gender: Male
- Nationality: Indian
- Marital Status: Married
- Religion: Hindu
Hobbies
- Carrom
- Cricket
- Movies
- Music
- Travelling
- Dance
Languages
Tamil
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Marathi
Advanced (C1)
C1
Telugu
Beginner
A1
Timeline
Assistant Manager – Publishing
Sony LIV
2021.06 - Current
Senior Executive – Content Operation and Delivery
Disney+Hotstar
2017.09 - 2021.06
Streaming Engineer
24Frames Digital
2017.02 - 2017.08
MCR Executive
Network18
2016.03 - 2016.09
Trainee Broadcast Engineer
Doordarshan Kendra
2015.11 - 2016.11
Product Management Certification -
Indian School of Business (ISB)
BE (EXTC) -
SIESGST, Mumbai University
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