Amit Kumar

• Led the creative ideation, direction and end-to-end execution of launch branding, international campaigns and sustained brand communication.
• Led the creative direction for major reality properties including Bigg Boss 19 and Bigg Boss 20 and Bhojpuri Bawaal, across static design, key art, posters and broadcast elements.
• Directed creative campaigns for premium web series including Special Ops 2, Criminal Justice, Inspector Avinash, and 24 (Relaunch), including contextual outdoor campaigns.
• Conceptualised and developed key visuals, posters and visual identities, including talent photoshoots for campaign and promotional assets.
• Supervised the complete creative workflow from ideation and conceptualisation through execution and final delivery, ensuring consistency across multiple touchpoints.
• Managed multiple internal teams, vendors and third-party partners, ensuring smooth coordination and timely execution.
• Managed creative resources and budgets while balancing quality, timelines and campaign requirements.
• Ensured on-time delivery and sustained campaign communication, adapting creative assets across different platforms and campaign phases.
• Oversaw overall creative quality, execution standards and workflow across multiple concurrent campaigns and high-visibility entertainment properties.
• Led multidisciplinary creative design across OTT, digital and broadcast ecosystems, leveraging AI-enabled workflows to enhance ideation, visual development and scalable campaign execution across platforms.

Reality | Entertainment | OTT | Broadcast

• Managed end-to-end On-Air Production (OAP) and creative execution for reality shows and entertainment properties, including Bigg Boss Seasons.
• Led show launches, show art concepts, title design, marketing collaterals and creative adaptations across OTT, broadcast and digital platforms.
• Led multidisciplinary creative teams to cater to multiple stakeholders, ensuring seamless execution across OTT and broadcast ecosystems.
• Managed performance marketing creatives and platform-specific adaptations, maintaining consistency across campaign touchpoints.
• Oversaw On-Air creative requirements and visual communication, ensuring brand identity and design consistency throughout the show lifecycle.
• Established and followed creative QC processes, ensuring accuracy, consistency and quality across all OAP deliverables.
  
  

• Created social media teasers and post artwork tailored for Facebook, Twitter, and Instagram event promotion.
• Designed online and offline branding assets for invites, flyers, backdrops, hoardings, and drop-downs.
• Developed on-ground branding visuals that kept event messaging consistent across venue touchpoints.
• Applied art direction to align campaign visuals with event themes and promotional objectives.
• Refined artwork for print and digital use to support clear, consistent event promotion.

• Created digital branding for Heel n Buckle and IDOAG, aligning visual storytelling with each account's identity.
• Developed OOH branding and event deliverables for Tripnavigator, adapting artwork for live campaign execution.
• Supported IIFA Awards and other live projects through art direction, sketching, and cross-functional coordination.

• Created pageant branding visuals for Gladrags Mega Model Manhunt, Mrs India Contest, and Little Miss & Master Pageant.
• Coordinated with photographers during fashion shoots to keep creative requirements aligned and visuals usable for layout delivery.
• Developed social posts that supported event promotion and extended pageant visibility across print and digital channels.
• Applied creative direction and art direction to keep page designs, event branding, and promotional materials visually consistent.
• Prepared client presentation-ready design concepts for print and promotional work, strengthening approval discussions and revisions.

• Coordinated client communications to clarify creative requirements and align expectations throughout each assignment.
• Reviewed creative briefs and consolidated feedback for design teams before final artwork delivery.
• Tracked project timelines and followed up on approvals to keep production work moving on schedule.
• Prepared presentation materials for client reviews and supported discussions around creative options.