Joe Rubanya Pramatha

Senior Customer Data Scientist bringing 9+ years of comprehensive experience in Data Science and Analytics. Proficient in Data Modeling, Insights Extraction, and Feature Selection for Model Building. Adept at Data Visualization. Aspiring to leverage these skills in your esteemed team.

Real Time Project for a leading bank in UAE for predicting the probability of a user to take a loan and calculating the channel score.

      1) Worked in the data science team to analyse the users transaction and demographical data and select features using Pyspark and SQL which was used to train the model to predict if the user was likely to take  loan and send the output to a telesales team .
      2) Delivered a use case that analyses all the past campaign data and assigns a channel score basis the past engagement and give insights to the telesales team as to which channel to target for each user. Developed in Pyspark,Hive and SQL.
      3) Worked in CloudEra Machine Learning environment for delivering the use cases in production

Analytics ,Insight Extraction,Data Visualization for a leading bank in India

      1) Worked in analysing cards transaction and demographical data for millions of users and developed insights such as customer segment analysis,spending patterns,customer activation and transactional data analysis.
      2) Developed a detailed Insights report for the clients which gave them a deeper understanding on improving their current offer portfolio and re targeting the non active users.
      3) Developed dashboards in Power BI which was shared with the client daily for engagement tracking . Used Pyspark ,SQL and Power bi for development.
      4) Improved the personalization in the recommendation engine for actual credit card users by analyzing their data and providing critical insights based on
         past transaction history

Design a metric store for an in house tool

      1) Involved in designing a metric store using available tools like Cube and presented a POC for the team using Docker and created a sample dashboard in Power BI.
      2) Developed dashboards using Power BI for Loans,Cards and Deposit Entities .Data modeling and metrics design using Pyspark and SQL.
      3) Managed a team of 3 to develop dashboards and create data models.
      4) Experience in predictive modeling using Pyspark to forecast various attributes.

Real Time Streaming Data Project in AI and D team

      1) Worked with ingesting data from various sources like Web,Mobile data and IVR through Kafka and developed pipelines using IBM streams for capturing Insights and storing them in No SQL like Cassandra and Redis.
     2) Worked in implementing an use case called Hold my Space (HMS) that allows customers to reserve their place in a virtual queue when visiting a Verizon store and enable them to receive real time updates through SMS,email and in app notifications
      3) Worked in optimizing the existing jobs in Production which improved the overall perfomance of multiple data ingestion pipelines

TCS BanCs

      1) Experience in Capital Market domain in modules such as Corporate Actions,Instruments and Fee and Billing
      2) Individually worked in Fees and Billing for clients like Euroclear and Strate and delivered CR's and production fixes .Managed a team of 3.
      3) Worked in Spring Batch,Java,SQL and complex ETL queries.

• Banking
• Financial Services
• Telcom

Crayon Leap Award for Excellent Performance throughout the year 2022