Summary
Overview
Work History
Education
Skills
Analytical Skills
Certification
Accomplishments
Personal Information
Timeline
Generic

Sreeja Mondal

Bengaluru

Summary

Skilled Business Intelligence Consultant with over 6.5 years of domain expertise in Ed-Tech, E-commerce and Consulting, focusing on advancing sales and financial analytics to foster business growth and streamline operations, while also steering teams toward strategic product developments

Overview

7
7
years of professional experience
1
1
Certification

Work History

Business Intelligence Consultant

Affine
05.2023 - Current
  • Leading a 5-member team to scale the BI and analytics for one of the largest companies in stock footage industry in area of ideating and creating different business KPIs to monitor business
  • Helped build revenue data architecture which helped reduce 10% manual efforts put on a monthly basis for MBRs
  • Ideated and built Usage Funnel to using web searches data and identified top 10% accounts generating close to 80% of the revenue
  • Ideated and built collections report to identify content utilization and top contributors which in turn helped reduce 15% cost to company by deprecating content categories and curators generating (-$) for their contribution
  • At an org level, contributes as a trainer in SQL and Tableau and also takes part as interviewer in the recruitment process

Lead Business Analyst

Unacademy
04.2022 - 04.2023
  • Managed a team of 6 members and worked very closely with various category and business heads in strategizing and driving weekly business reviews
  • Ideated and built aninteractive tableau dashboard which acted as a Lead Prioritization Tool, that aided business teams to filter and offer high conversion intent leads to thesales team for sales calls, thereby increasing sales effort optimization by 30% and increasing high intent conversions by 0.25% over 3 months
  • Analyzed learner feedback on subscription purchased and mentioned product recommendations which increased the overall subscription rating by 5%. In the process helped product managers with an interactive Tableau dashboard for frequent tracking of rating metrics
  • Ideated and built an interactive and scenario-based stacked ranking tool (as a Tableau dashboard) which helped Business Category teams and Finance teams make decisions on educators based on their performance. This stacked ranking mechanism helped save INR 2Cr. every month for the company

Sr. Business Analyst

Unacademy
09.2019 - 03.2022
  • Collaborated with the sales team and worked with the VP of sales to scale entire sales analytics from scratch. Created and maintained entire reporting layer for the sales team, which included operational KPIs, efficiency KPIs, revenue KPIs, lead funnel creation, sales effort and effectiveness KPIs and sales conversion KPIs
  • Designed revenue attribution mechanism which significantly improved sales attributed revenue from 40%-45% to 65%-70%
  • Worked on media streaming integration to ease out and boost sales functionality, this aided in achieving targets 20% quicker than earlier as it maintained a sense of competitiveness on the floor for the sales teams
  • Automated Google Sheets maintained by sales ops team and reduced daily man efforts of 6-7 hours
  • Worked on a project to help identify sales reps who were clocking fake talk time to meet the incentive quota which helped in optimizing sales incentives by a sharp 18% thereby saving cost to company
  • Was a Tableau admin and gate keeper for the organization's Tableau server in terms of standardizing and structuring Dashboard accesses for the entire org. and was also responsible to maintaining projects in server
  • Led a team to streamline Tableau dashboards by consolidating Custom SQL queries into base tables, minimizing redundant extracts across various data segments, streamlined dashboard management by reducing the total from over 250 to 150 across various business units, resulting in increased efficiency and reduced server load

Business Analyst and Sr. Business Analyst

Affine
08.2017 - 09.2019
  • Got trained in SQL and Excel and worked in pre-sales division to carry out extensive industry specific research and come up with relevant use cases
  • Built a holistic personalized promotions recommendation engine/system that will learn based on how each customer responds to the offer(s) and will continue to recommend personalized promotions

Education

Masters Degree in Economics - Economics

University of Calcutta
Calcutta
06.2017

Skills

  • Postgres SQL
  • MySQL
  • Snowflake
  • Tableau
  • Power BI
  • Google Sheets
  • MS Excel
  • Amazon Redshift
  • Airflow
  • Amplitude
  • Python

Analytical Skills

  • Sales Pipeline Creation
  • Lead Assignment and Conversion
  • Measuring Sales Performance
  • Sales Lead Scoring
  • Cost Optimization Strategies
  • Strategic Business and Product Insights
  • Tableau Optimization Strategies
  • Team Management and Stakeholder Management
  • Team Mentorship

Certification

  • Tableau Certified Author
  • Tableau Certified Analyst

Accomplishments

  • Transformer of the Month - Affine
  • Game Changer Award - Affine

Personal Information

Title: Analytics Consultant

Timeline

Business Intelligence Consultant

Affine
05.2023 - Current

Lead Business Analyst

Unacademy
04.2022 - 04.2023

Sr. Business Analyst

Unacademy
09.2019 - 03.2022

Business Analyst and Sr. Business Analyst

Affine
08.2017 - 09.2019

Masters Degree in Economics - Economics

University of Calcutta

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Sreeja Mondal