Karthik Hariharan

• Managed 430+ customer accounts that are a mix of MSP's, Resellers & Small & Medium Businesses.
• Liaison with customers as their single point of contact for concerns, queries or updates.
• Collaborate with teams internally to ensure customer expectations and requirements are met.
• Perform the role of an account manager to ensure optimum usage of product to ensure timely renewal.
• Keep an eye out on the churn forecast and take necessary measures to try retaining customer.
• Recommend various products we are partnered with to expand portfolio and increase cross sales revenue.
• Worked on building quotes and invoices on Salesforce & Zoho
• Quarterly revenue targets ranged from $75000 to $120000.
• Overachieved set annual quota for 2020. Among the top 15% quota carrying Account Managers across all Kaseya locations.
• Exposure to selling technology used to monitor, manage, secure and add resilience to the IT Infrastructure.

Founded & run a digital marketing agency, geared to help local brands build an online presence by delivering exceptional hyper local marketing.

• Grew the company from one man show to a team of 12.
• Hired Web Developers, Content Writers, Social Media Strategists, Graphic Designers & SEO / SEM Specialists.
• Acquired, served and retained clients from industries like - SaaS, Fashion Retail, Fitness Institute, CPG, Health & Wellness Coaching Center, Offline Publication, Real Estate & NGO.

• Increasing organic & earned web traffic, by working with SEO, Editorial & Marketing Ops team
  
• Work with the product development team to improve product features & capabilities 
• Collaborated to Improve Reviews Section + Simplifying the Signup Process + Initiate Progressive Profiling
  
• Monitor digital marketing campaigns executed using Marketing Automation (Hubspot / Act-On), Social Media Marketing Tools (HootSuite / Buffer), Event Marketing and AdTech (DMP - Lotame)
  
• Build brand awareness across digital channels, increase subscriber base through conversion optimization & drive engagement – Increased signup conversion rate by 10%
  
• Created messaging for all landing pages, forms, drip marketing campaigns & newsletters.
  
• Created and launched vendor on-boarding campaigns via email & social – On-boarded 105 MarTech companies
  
• Created and launch marketing community engagement programs via email, social media, events (webinars) & ads – Onboarded 150+ Guest Authors & 300+ Qualitative Reviews
  
• Lead generation / Demand generation for Sales Alignment
  
• Client relationship management & Social Engagement
  

• 2nd Sales hire, tasked with evangelizing a new publication covering the niche MarTech landscape
  
• Also donned the hat of a marketer to build brand awareness across digital channels, increase subscriber base
  
• Planned, built and executed digital marketing campaigns using marketing automation tools, social sharing tools and other media agencies to improve sales efficiency
  
• Co-act with clients to design demand generation programs
  
• Client relationship management
  
• Account Management
  
• Major Logos acquired: Salesforce, Quantcast, IBM Marketing Cloud, Sugar CRM, Marketo, SocialChorus, Offerpop, Adroll, Prezi, Showpad, InMotion Now, BPM Online, Infor, Callidus Cloud.
  
• Led a team of 4 Business Development Reps.
• Interviewed, trained, mentored & guided my team to achieve their quota.
• Carried an annual team quota of $800k ~ Achieved $1.1M

For Start-Up Demand Generation Agency 

• Setting up operations
  
• Hiring & Training resources – Built a team of 10
  
• Imbibing best practices of the inside sales function
  

For FMCG Company

• Design & conduct market survey for the spices market
  
• Branding & positioning – Everything BTL
  
• Appoint super stockiest, distributors & launch in modern trade units
  
• Setup the supply chain
  
• Mentoring a driven team of 4 ASM’s and 16 SE’s
  

Part of the pilot sales team based in India, responsible for launching Act-On in APAC targeting Fortune 5,000,000

• Ownership of Australia and SE Asia
  
• Closed at 130% of revenue target for Q2 & 200% for Q3
  
• Generated a pipeline impact of $600k
  
• Assist marketing by helping design mailer campaigns & segmentation
  
• After sales support for customer satisfaction & up-selling
  

• Pilot member for the ROW geography. Involved in strategizing, customizing and aligning the ongoing marketing efforts to NA & Europe regions towards ROW for better visibility
  
• Initiated dialogues in major accounts like Alcatel Lucent, CA Tech, SAP, Target, Sutherland Global Services, Honeywell, Siemens
  
• Lead generation and lead nurturing until three of the 4 BANT criteria’s are met before handing them over to the sales leadership team
  
• Target Industries: Predominantly technology captives
  
• Work closely with the support team to create collateral's specific to the target organization to gain greater confidence & better recall value
  
• Assist the sales team with any additional back-end support required
  
• Initiate deals through Staff Augmentation for clients
  

• Executor of all outreach in NA
  
• Part of the core team responsible with re-positioning the organization from being a third party contact center to a customer lifecycle management provider via cloud based predictive analytics
  
• Target company size: > $1 Bil with high volumes of customer phone and web interactions
  
• Design and execute campaigns ranging from newsletters to sharing nuggets to organizing webinars
  
• Communicate with multiple key decision makers and influencers to build rapport, credibility and successfully re-position ourselves to win business and maintain relationships for current and future business
  
• Work closely with VP Product Marketing to learn and plan campaign designs for optimal visibility
  
• Engage with prospects and clients to discern their needs and pain points to shape our solutions around their compelling events and generate qualified leads
  
• Ensure consistent, timely handling & nurturing of leads via calls and collaterals produced in sync with sales, iLabs and other internal units
  

• Lead generation & staff augmentation
  
• Initiate dialogue to sell Oracle EBS, JD Edwards to relevant verticals
  

Amongst the first 10 hires for a technology demand generation agency, saw the company grow to 150 reps

• Clients who I excelled for: HCL & Aricent
  
• Promoted to being a Team Lead in 9 months: Managed a team of 16 reps
  
• Service Target Verticals: Telecom, Media and Entertainment, ERP
  
• Eventually got promoted to report directly to the CEO to do sales for the agency