Vijay Singh Negi

• Demonstrated strong leadership by managing a team of over 25 members, ensuring smooth operations across multiple categories (SBM, PGP Rise, and OPM), and maintaining an attrition rate of less than 5%.
• This experience has honed my ability to drive performance, enhance team efficiency, and maintain a high level of morale.
• Managed admissions for high-ticket programmes with a revenue run-rate of ₹3 crore+ per month, including managing ticket sizes of ₹15 lakh, ₹25 lakh, and ₹40 lakh, showing my ability to handle large-scale B2C sales processes, revenue growth, and financial oversight.
• Led performance marketing initiatives across Instagram, Facebook, and LinkedIn to achieve a low CAC.
• Orchestrated a referral channel that generates 20% of total sales, with a 0 CAC, emphasising my focus on sustainable, organic growth strategies.
• Worked closely with the placements and delivery teams to drive overall brand positioning.

• Launched and led a new B2C vertical focused on high-demand doctorate and certification programs (CISI Investment Banking, IIT Product Management, Ph.D., DBA), driving significant market expansion.
• Drove rapid business growth, generating ₹4.3 crore in revenue within the first two months of the vertical’s launch, exceeding initial targets and demonstrating strong market traction.
• Managed cross-functional teams to streamline operations, improve program delivery, and ensure high customer satisfaction, contributing to business retention and growth.
• Established a dedicated sales channel for certification programs in collaboration with IIT Guwahati, focusing on cutting-edge fields like Product Management with Generative AI.
• Initiated and developed a new operational segment for IELTSMaterial.com and GETGIS with a team of 10 specialized members handling English and French proficiency exams (IELTS, PTE, CELPIP, OET, TEF, TCF) and immigration processes for countries including Canada, Germany, Sweden, and Austria.

• Developing sales and marketing strategies for multiple business ventures of the company, i.e. certification, degree, and premium programmes, including EPGP, PGDM, doctorates, human resources, tech, and CXOs for top-B management schools and universities.
• Successfully able to deliver the highest revenue across the sales team and achieved 7 crore in Q2 (FY23-24) and 10 crore in Q3 (FY23-24).
• Driving pilot projects for institutes and universities like IIIMs, IITs, GIM, and SGVU.
• Driving and managing P&L, revenue growth, and ensuring ROI and profitability.
• Leading a team of 30 associates with 2 managers, 2 team leads, and 1 ATL.
• Performing competitor analysis and providing the team with up-to-date knowledge regarding the modules required according to industrial demand.
• Maximising sales opportunities and guiding with a proactive approach to meet the AOP.
• Provided leadership to develop business plans, and promote organisational vision.
• Contributing significantly to L&D and providing in-depth analysis of the market, industry trends, and competitors to improve strategic planning.
• Managing the complete database, including lead inflow count (overall and source-wise), connected, valid and invalid ratio (overall and source-wise), lead consumption agent-wise, target achievement agent-wise, conversion rate (overall and agent-wise), per person productivity, and monthly as well as quarterly performance of the team.
• Closely working with the marketing team to ensure a good quality inflow of leads.
• Working on factors such as CVR, CAC, CPL, and budgeting to ensure better campaigning and profitability in business.
• Presenting marketing-specific data analysis, sales analysis, and lead analysis to senior management.
• Monitor each product's performance, evaluate the market, and determine adjustments needed in an advertising campaign.
• Managed crisis situations, mitigated risks, and maintained business continuity during challenging periods.

Team leader Proactively led and developed high-performing Sales Executives to consistently deliver against annual targets.

• Planning and Execution of sales process and sales target.
• Managing entire dialer activities in coordination with WFM team.
• Generating cold data/ Leads for the respective programs if required from multiple sources (i.e Times Portal, Shine Portal, Naukri Portal etc..) Also Supported plan campaigns to achieve important goals by planning telemarketing promotions to reach target goals.
• Lead OJT process for a year. Recruited and trained high-achieving sales teams, aiding company success against profit goals , which also helped the compancy to cut down on attrition rate. Target achievement was always more than 93% throughout the OJT process.

• Managing End to End process of the admission part(GUS-STUDY ABROAD) Providing support till VISA process .
• Was taking care of operation part i.e Scheduling appointments and google meet-ups to provide virtual support as well as Physical meet-ups . Also was taking care of Student support and customer relationship management.
• Implemented training and development programmes for new employees to successfully exceed targets.
• Increased efficiency, effectiveness and profitability by managing team productivity, costs and budgets. As a outcome was able to generate nearly 135% of my given yearly target.

Team Developer - Worked closely with other team members to identify and resolve challenges.

• Provided weekly detailed project reports to keep manager informed on milestones and updates.
• With 5 associates was able to over-achieve the given targets and were successfully able to bring in cash flow of 4.76Cr in FY2018-19.
• Use to work with cross-functioning Team - To identify Marketing challenges and look after each campign's and strategies to maximise conversation rate .

Sales Executive - Started as an Indiviual Contributor. Liaised with potential customers to determine needs and provide recommendations.

• Closed large sales to exceed quota and align with company targets. Generated 80L gross sales value through inside sales for FY2016-17.
• With consistence performace got promoted as SME in 2017. As a SME Mentored sales representatives to demonstrate proven sales strategies and apply best practices and were able to generate 1.1cr gross sales value for FY2017-18 on indiviual ground.
• Gained extensive knowledge of product and process like - IIT's/IIIT's/IIM's/XLRI courses and Inbound/Outbound/Abandoned-Cart/Chat/C2C/Email enquiry/Website enquiry respectively.

• Responsible for addressing the complaints againt the product of the customers through inbound calls.
• Facilitating information about the product and services and also taking input of issues and their redressed thereof.
• Cross- Functioning with Tech-Department when required.
• Built and maintained excellent relationships with customers, promoting high levels of customer retention.